The rules are being rewritten. This time, we hold the pen.

I spent a decade at Google as Brand & Reputation Chief, running multi-million view campaigns and even launching Gemini v1 (Bard) in the UK. 
Then I left, at the peak of my career and the start of the AI leap, because I could feel myself shrinking. Performing a version of success that someone else had defined.

Since then: Two businesses (Glittersphere and as co-founder of HERA Media), stand-up comedy at The Comedy Store, #1 marketing influencer, Top 10 Trailblazer, met the King, plotted AI ideas with Will.I.Am in Cannes, and danced on stages worldwide.

Also: near-burnout, painful pivots, and a year figuring out what I'm actually here to do.

Here's what I landed on:

I help overlooked people become unmissable.

Not through another personal brand course. Through rebellion, AI, and marketing wisdom from a decade at Google.

The Reinvention Rebellion is for you if:
→ You're brilliant but invisible
→ You're doing the work but it's not landing
→ You're ready to stop waiting for permission
→ You want to master AI without becoming a technologist
→ You're done playing by rules that weren't written for you

What I offer:

🎤 Speaking & Keynotes
Your people are paralysed - not by lack of skill, but by uncertainty. I help them act without waiting for the map. My talks combine the energy of a DJ set with the rigour of a decade at Google. Audiences laugh, think, and leave with their Fuck-It List written. Topics: The Reinvention Rebellion | AI Fluency for the Terrified | From Invisible to Unmissable

✍️ Nishma Unfiltered (Substack)
Weekly essays on what I'm learning, building, and failing at. AI tutorials, visibility playbooks, community access, and the honest mess of reinventing in midlife. Free to subscribe. Paid tier for the full toolkit.

The short version:
I wear sequins to boardrooms. I swear when it matters. I believe AI is the great equaliser - if we grab the reins. And I'm done watching brilliant people stay invisible while the mediocre get all the airtime.

Credentials:
• Former Senior Director, Brand & Reputation, Google UK (10 years)
• 101st President of WACL (2023-2024)
• President, History of Advertising Trust
• Fellow: Marketing Society, IPA, RSA
• Co-founder, HERA Media
• Stand-up comedian (Comedy Store, Edinburgh Festival)

Let's connect:
🎤 Speaking: hello@glittersphere.com
✍️ Subscribe: Nishma Unfiltered on Substack

P.S. Beige doesn't change the world. Sparkle does. ✨

50 is the new 30.

Except in the office.

Tina Fey, Julia Louis-Dreyfus, and Patricia Arquette made a sketch about this. "Last F**kable Day" - the moment Hollywood decides a woman is no longer viable. It happens overnight. One day you're a lead, the next you're someone's mother. Or invisible. The jobs stop coming and suddenly you're of no value.
(*WARNING* - this video is quite sweary - headphones needed!)

The joke? It never happens to men. They're still playing romantic leads, and running boardrooms, well into their 80s.

It's satire. But it's also... not.

On the runway? Kate Moss walked Victoria's Secret at 50. Carla Bruni got her angel wings at 56.

On Instagram? Maye Musk is 75 and booking CoverGirl. Joan MacDonald started fitness at 70 with 2M followers.

In business? Suma Krishnan built a $4 billion biotech company at 60. Vera Wang launched her empire in her 40s and is still going at 76. Trinny started her beauty business at 52 - now at 60, it's worth hundreds of millions.

But in the average workplace? Women are hitting the Silver Ceiling.

The numbers are brutal:

→ 80% of women face ageism at work. Same skills. Different age. Lower score.
→ For every female director promoted, two are leaving.
→ 74% of older workers believe age is a barrier to getting hired.
→ Age discrimination charges jumped from 11,500 (2022) to 16,200 (2024).

And here's the economic madness: companies abandoning experienced women are leaving money on the table. 
Female-founded companies perform 63% better than male peers. 
Women over 50 have the networks, the wisdom, and the resilience that takes decades to build.

Yet the system pushes them out just as they hit their stride.

So what are they doing? Building anyway.

Women over 50 are the fastest-growing entrepreneur group in the UK. 
They're not retiring. 
They're rebelling.

Last month at a Glittersphere dinner, ages spanned mid-30s to mid-60s. All learning from each other. All building. All refusing to be invisible.

This isn't about one generation. It's Gen ALL.

AI could be the great equaliser - the tools that let you compete without permission, without gatekeepers, without waiting for someone to give you a seat.

But only if we grab them.

That's why I'm focused on helping women become unmissable and unstoppable. 
AI + experience + f*ck-it energy = a force they can't ignore.

I'll hit level 53 this year. 
I dye my hair. I swear a lot (it's passion, not crass). I'm learning every single day. I built my first two AI agents last week. I'm a 'Creator Entrepreneur'.

And I'm only just getting started.

The answer to ageism isn't quiet resilience. It's loud, bright, sparkly rebellion.

I'm building this out on Substack and YouTube - for the women who are done waiting. Please join me and follow along (subscribe)...
https://lnkd.in/eb8hVEeW
https://lnkd.in/e_gX-UB6

The rules are being rewritten. This time, we hold the pen. 🪩

What would you do if you stopped waiting for permission?

#ReinventionRebellion

Nishma Patel Robb 🪩⚡️

From Invisible to Unmissable | AI + Visibility + Rebellion | Keynote Speaker | Ex-Google Brand Chief | Founder, Glittersphere & Co-Founder, HERA (video podcast network)

Blue Monday. Officially the most depressing day of the year.

Cold. Broke. Resolutions already in the bin. Grey skies. Greyer mood.

I'm calling bullshit.

Today, we're declaring it Sparkle Monday. A day to shake off the January gloom and actually embrace the year ahead.

And instead of escaping to somewhere warm (as much as I'd love to), I'm reliving.

Not as far back as 2016 like everyone else on social media right now. Just last week's Glittersphere Spotlight breakfast event.

Anne-Laure Le Cunff, PhD brought the wisdom. We brought the sequins. (Always sequins.)

We gathered. We danced. (It's a ritual now. Don't question it.)

There were hugs, laughter, furious note-taking, and women leaving taller and more resolute than when they arrived.

What I learned:

→ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗯𝗲𝗮𝘁𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. In an age of AI, we need humans. The human touch. Real conversations. Real stories. That's what makes us unmissable.

→ 𝗜𝗥𝗟 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗯𝗹𝗮𝗰𝗸. But putting on events is expensive. We need more fabulous affordable spaces. (Or sponsors. Sponsors welcome. I'll put you in sequins.)

→ 𝗧𝗶𝗻𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 𝗰𝗵𝗮𝗻𝗴𝗲 𝗹𝗶𝘃𝗲𝘀. I invited everyone to build their own personal lab of experiments. Small moves. Low stakes. Big learning. It's how we navigate this liminal, uncertain, AI-shaped world and keep growing our careers, businesses and lives.

The energy in that room? Electric.

This is what I'm here to do. Help brilliant people become unmissable. Through connection, visibility, and showing up as unapologetically themselves.

I can't wait to host the next Spotlight.

Who would you like me to shine the light on? Drop names below. 👇

And if you want to experience the magic yourself, our next Supper Club has a few spaces left. Intimate. Energising. Brilliant women. DM me.

The rules are being rewritten. This time, we hold the pen. 🪩
Stop being invisible. Start being unmissable.




thank you Vivian Full for the reel and George & Juliette Productions

January is a scam.

Cold. Dark. Broke. Sober. 
And your inbox is about to explode with "circling back" and "let's revisit in Q1" - all the stuff you successfully dodged in December is now coming for you.

You're supposed to face it while pretending you're not exhausted. 
Eating sad salads. 
Paying £75/month for a gym you'll abandon by February. 
Performing "new year new me" energy you absolutely do not feel.

Here's a different idea.

What if instead of another list of things you SHOULD do (drink less, move more, be better, try harder)... you wrote a list of what you're finally saying F*CK IT to?

A F*ck-It List isn't a bucket list. Those are dreams for someday. 
Someday when the kids are older. 
Someday when you've saved enough. 
Someday when you feel ready.

Someday is where ambition goes to die.

And it's not a "stop doing" list either. 
That's just running away.

A F*ck-It List says F*CK IT to everything keeping you stuck:

→ Fear
→ Perfectionism  
→ Other people's rules
→ The voice that whispers "who do you think you are?"

Then says YES to the bold moves you've been circling. Maybe for years.

Here's what was on mine when I left Google:

✅ Leave the job everyone thought I was mad to leave. Done.
✅ Do stand-up at Edinburgh Festival and The Comedy Store. (Bombed the first time. Killed the second. Both worth it.)
❌ DJ on a beach or in the sunshine. (Not yet).
✅ Become a creator entrepreneur and launch a YouTube channel
✅ Start writing again (launch a Substack)
❌ Create a video podcast. (Filming in Feb)
✅ Wear sequins to boardrooms and on stages that have never seen sequins.
✅ Say the quiet part loud. Even when my voice shakes.

Every single one felt impossible before. Every single one felt inevitable after.

Women over 50 are the fastest-growing entrepreneur group in the UK. 
Not because they finally felt ready. 
Because they finally stopped waiting.

Adam Grant's research shows swearing predicts higher rates of honesty and integrity. 
That's why it's a F*ck-It List. 
The energy of "f*ck it" is the antidote to the energy of 
"I should probably wait."

Today - before Monday chaos hits - write yours.

Three to five things you're done circling. 
Done overthinking. 
Done waiting for permission to do.

They don't have to be huge. Small bold moves count. 
The point is movement.

Drop one 'F*ck-It' in the comments. 
The scariest one. 
Let's hold each other to it.

The rules are being rewritten. 
This time, WE hold the pen. 🪩

And as this is no doubt too spicy for LinkedIn - not enough slop and far too female - I’m building out life on Substack. 
For the full framework and more join me 
https://lnkd.in/eXdiVUAp

#ReinventionRebellion #F*ckItList

The cynics will hate this. I don't care.

It's been a long, cold week. I'm a bit knackered.
And yet… something about today feels different.

If you're into numerology (and I am, unapologetically), today's date is a portal. 

2026 is a 1 year in numerology, the start of a brand new cycle. A year for beginnings, bold moves and finally backing yourself as the main character.

That first full week back at work in January ended on what is often termed "Quitters Day" - the moment most people quietly abandon their resolutions and slide back into old patterns.

So let's call last week what it really was: a trial run, a wintering week, a stress-test for the life you say you want. 
Not a final verdict on what you're capable of.

Which is why today, Sunday 11/1, in a 1 year, is the perfect reset button.

Before the next work week sweeps you away, you get to pause, reset your intentions and choose how you want to move through the rest of this year on purpose. Not on autopilot.

The eye-rollers can keep scrolling. This isn't for them.

Intention matters. 
The stories we tell ourselves about moments shape how we move through them. 
I'd rather be the woman who marks moments with meaning than the one who lets them pass unmarked and unclaimed.

So this weekend, I'm doing something I've never done before: a soul retreat.

No airport. No spa brochure. Just me, a blanket, a candle, an eye mask, a gong, my journal, my inner shit-stirrer and a few questions I've been expertly dodging.

It feels like the perfect way to honour 11/1 in a 1 year: a quiet line in the snow that says, "This is where it changes."

Three intentions I'm taking with me:

𝗕𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻.
Not more ideas. Not more colour-coded plans. The boring, unsexy infrastructure that makes everything else possible.

𝗧𝗿𝘂𝘀𝘁 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝘆 𝗺𝗶𝗱𝗱𝗹𝗲.
That's where the magic actually happens. No more trying to fast-forward to the highlight reel.

𝗦𝗮𝘆 𝘁𝗵𝗲 𝘀𝗰𝗮𝗿𝘆 𝘁𝗵𝗶𝗻𝗴 𝗼𝘂𝘁 𝗹𝗼𝘂𝗱.
The vision I've been too scared to name? I'm naming it. This weekend. In ink, not in hypotheticals.

Whether you believe in numerology or think it's nonsense, there's power in choosing a moment to mark. In pausing long enough to ask yourself what you actually want - not what your to-do list wants from you.

January is brutal. It has 92 days after all.
We're all a bit 2025-tired. But tired doesn't mean stuck.
You're allowed to be exhausted and intentional at the same time.

What's one intention you're setting today?
Drop it below. Let's hold each other to it. ✨

And please check out my new Substack … sequinned-soaked musings and mischief on brand, culture and AI

https://lnkd.in/eYiDHN4e

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Google won't save you anymore.

Neither will LinkedIn.

The way people find you is changing. Fast.

AI-powered search tools are already pulling information from everywhere. Your website, your socials, podcasts you've been on, articles that mention you. They're building a picture of who you are.

It's called AEO. Answer Engine Optimisation. Optimising for LLMs, not just Google.

And most people have no idea it's happening.

Here's the thing about AI: You don't need to understand the architecture. Just like you don't need to know how a horse works to ride it, you need to know how to train AI with YOUR stories, YOUR message, YOUR voice.

But there's a catch.

AI models are converging. Researchers are calling it the "artificial hive mind". Different models, same outputs. Same biases. Same blind spots.

Which means if you're using AI without intention, you're not standing out. You're blending in with 70 other models saying the same thing.

The antidote?

Your resonance. Your stories. The stuff that's distinctly, specifically, undeniably YOU.

AI amplifies what you give it. It can't create it.

That's why "just doing LinkedIn" isn't enough anymore.

You need to be findable across platforms. Consistent in your message. Clear on what makes you unmissable.

This is what I'm obsessed with: helping people become unmissable using AI + resonance + reach.

I'm hosting a Supper Club in London on Tuesday 20th January, 6:30-9:30pm.

It's a masterclass wrapped in dinner. Connection, conversation, and real strategies to be unmissable in 2026. oh, and a lot of laughter. 
There's always room for more joy and glitter.

We'll cover:
→ How to use LinkedIn effectively (not just post and pray)
→ AI tools that actually help (and the traps to avoid)
→ How to tell your story so it resonates everywhere

Limited seats. Intimate group. Book now!
https://luma.com/y6vaepez

Can't make it? My latest YouTube video "How to Not Be Invisible" breaks down some of my thoughts on visibility. 
Subscribe and come along for the ride.
https://lnkd.in/eKJ9U4Ts

The rules are being rewritten. This time, we hold the pen. 🪩

Before you can rebel, you have to recognise the ache.

That's why Stefanie Sword-Williams' new book 𝘊𝘢𝘳𝘦𝘦𝘳 𝘊𝘰𝘮𝘦𝘥𝘰𝘸𝘯 hit me so hard.

I was at her launch last week, surrounded by the most supportive community of writers and entrepreneurs she's built. 

Her book couldn't be more timely.

Because right now, so many people are experiencing what she calls the "career comedown" - that moment when you've done everything right, ticked all the boxes, and yet you wake up thinking: 𝘐𝘴 𝘵𝘩𝘪𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘪𝘵?

Whether it's burnout or boreout (yes, that's a thing), she's articulating the silent crisis so many of us carry but can't quite name.

One chapter hit particularly hard: the one on self-worth and identity.

Raise your hand if this is you: You introduce yourself with your job title. That slightly off interaction with your manager from weeks ago is still nagging at you. You spend your non-working hours thinking about work.

Three for three? You might be relying on your career for your self-worth.

As Stef puts it: "Work quietly becomes the place where we top up our self-worth. We chase the little hits of dopamine that make us feel worthy and can get hooked on the high of it."

The promotions. The praise. The hyper-productivity. All keeping us chasing validation instead of feeling secure in our own value.

Research backs this up - performance-based self-esteem is one of the strongest predictors of burnout. And it hits women harder.

I had my own career comedown. A mixture of burnout and boreout. I chose to reinvent, to rebel, to move on. But Stef's book isn't just about leaving. It's about figuring out what to do when you don't quite love what you're doing anymore - which doesn't always mean quitting.

She offers three paths: Stick and Mould. Twist and Reinvent. Tap Out.

Practical exercises. Real reflection. No judgement.

If the Reinvention Rebellion is about what comes next, 𝘊𝘢𝘳𝘦𝘦𝘳 𝘊𝘰𝘮𝘦𝘥𝘰𝘸𝘯 is the essential prequel. It helps you understand why you need to rebel in the first place.

Stef had her own personal challenges while writing this book, which makes it even more remarkable. She's a total inspiration - an outstanding storyteller with the rare gift of making you feel seen.

If you've ever felt that quiet hum of dissatisfaction, even when your LinkedIn looks enviable, read this book.

The rules are being rewritten. This time, we hold the pen. 🪩

Go grab 𝘊𝘢𝘳𝘦𝘦𝘳 𝘊𝘰𝘮𝘦𝘥𝘰𝘸𝘯 by Stefanie Sword-Williams. Link in comments.

And for more stories of reinventions, rebellions and being unmissable with the help of AI - check out my Substack - Unmissable Nishma
https://lnkd.in/eYiDHN4e

#CareerComedown #ReinventionRebellion

Is this really it? the career comedown

Good news. Elon Musk has said that X is going to fix its problem with people flocking to its app to churn out non-consensual deep fakes of women and children will now be CHARGING them to do it. Musk said that Grok’s image generation and editing tools will now be behind the pay wall. 
WTAF? 😡😡😡😡

Seems like this is less of a fix for X’s problem with the splurge of deep fakes of women and children and more like a new revenue stream?! ????????? 

Indeed X’s  in-app revenues popped about 20% day over day! 

And traffic and downloads hit all time high according to X leadership. 

So deep fakes and non-consensual  sexualised images of women and children are no longer in the shadows of the internet but on a mainstream app.  

it’s on your X feed. 

And they’re not only failing to take them down, according to victims, but the creation is facilitated by Grok - an X product.

And as X is a social app - some of these images and prompts are moving virally. 

So for those that hadn’t thought of getting a chatbot to undress images - are now seeing what’s possible and learning how to do it in their feed. 

This is how such behaviour becomes normalised, frequent, ingrained in cultural behaviour, accepted and ignored such that to exercise the law and prosecute will become impossible. 

This shows that no matter how fast brilliant technology moves - the bad actors will always manipulate for evil. 

When those bad actors are in power and not held to any law and is the richest person on the planet. You’re officially fucked. 

This is what we have allowed to happen. I say this to every person (man and woman) who has turned away from supporting the voices that would challenge, safeguard and support humanity.  

This is what happens when women are not funded, listened to, promoted, hired, respected. 

This is what happens when there are no GOOD women, or men, at the table or on engineering teams. 

And Yes, I know there was till recently a woman CEO of X (Linda) - in office for a few years - but anyone who ever saw her speak or in person - would be convinced she was a Musk AI bot, and I refuse to believe any woman could be that complicit to what is happening there.

ANYONE still advertising on X - you are funding the collapse of society and causing harm to women and children. 

Anyone still using X - shame on you.


No surprise Substack is booming. - let’s hope the weirdos don’t follow there too.

I got hacked. WhatsApp's response? Wait a few days.

If you're getting odd messages or calls from me - PLEASE IGNORE. 
My account's been hijacked and thanks to the wonder of Meta's systems, I can't get back in for another 12 hours.

Sorry to anyone receiving weird messages from "me."

One tiny silver lining: it's been lovely hearing from people I haven't spoken to in years. (Even if it's because they're asking why I'm trying to request a code.)

But here's what's infuriating:

WhatsApp, Meta - with all the AI in the world, THIS is your solution? 
"Send us an email. We'll respond in a few days."

A few DAYS?

Your systems and advice are a masterclass in how NOT to help people when they've been hacked. You can build algorithms that know what I want to buy before I do, but you can't verify I'm me in real time?

Be warned, everyone: I had two-factor authentication in place. I'm pretty good on security. And it still happened.

These hacks are getting more sophisticated. 
If it can happen to someone who's careful, it can happen to anyone.

Stay vigilant. And Meta? Do better. 😡

Unmissable is not what you think.

It's not being everywhere.
It's not being the loudest.
It's not gaming the algorithm.
It's not posting constantly until people notice you out of sheer exhaustion.

That's just reach. And reach without resonance is noise.

I spent 30 years watching the same pattern play out in media, advertising, and tech:

The most visible people weren't always the most talented.
The most talented people were often invisible.

Being everywhere didn't make you unforgettable. It just made you... there.

True unmissability is resonance + reach.

Resonance is the feeling someone gets when they encounter you and think: 𝘵𝘩𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯 𝘨𝘦𝘵𝘴 𝘪𝘵. 𝘛𝘩𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯 𝘨𝘦𝘵𝘴 𝘮𝘦.

It's what makes people screenshot your post and send it to a friend.
It's what turns a follower into a fan.
A fan into a client.
A client into an evangelist.

Reach amplifies resonance. But it can't replace it.

Here's where it gets interesting.

AI has made mediocrity free. Anyone can churn out passable content at scale. "Good enough" is no longer an advantage.

But AI has also made magic accessible.

The same tools flooding the internet with sameness can help YOU. The one with the distinctive voice, the hard-won perspective, the stories that haven't been told yet. AI can amplify your resonance at scale.

AI doesn't replace what makes you unmissable.
It amplifies it.

You bring the resonance.
AI helps with the reach.
Together? Unstoppable.

This is for the overlooked. The underestimated. The brilliant-but-invisible.

The goal isn't to be seen by everyone.
It's to be unforgettable to the right people.

So distinctly, specifically, undeniably YOU that you become impossible to confuse with anyone else.

That's the magic. That's the power.

I wrote about this and how to actually get there in my latest Substack (link in the comments)

The rules are being rewritten. This time, we hold the pen (and/or mouse)! 🪩

taplio

Nishma Patel Robb ️'s Linkedin Analytics