Xander Media

A modern-day Media and communications brand where we work with Brands to build their SaaS products, Communities, Content IP's, Event IP's and Marketing campaigns

Founder

The Underdogs Of Madras

The Underdogs of Madras is a vibrant young community of Early Stage Entrepreneurs, Enablers and Creators who are hungry, passionate, chasing their dreams & persistent to succeed in their career and business.

The purpose of this community is to build an ecosystem for early stage Entrepreneurs, Enablers and Creators to connect, collaborate and grow together.


The mission of our community is to transform an

🚀UNDERDOG Entrepreneur to a TOPDAWG Entrepreneur
🚀UNDERDOG Enabler to a TOPDAWG Enabler
🚀UNDERDOG Creator to a TOPDAWG Creator

 And we make that happen through bringing successful TOPDAWGS from each industry in our In person exclusive community events, online webinars, Masterclasses, Mentoring sessions etc to connect, learn & guide you with the right tools & direction to achieve your goals of becoming a successful TOPG in your industry.

Follow our community handles to stay updated

Instagram : https://www.instagram.com/theunderdogsofmadras/

Linkedin : https://www.linkedin.com/company/the-underdogs-of-madras/?viewAsMember=true

Subscribe to our YouTube Channel : https://www.youtube.com/@underdogsofmadras

Join this community to collaborate, network, and grow together.

https://nas.io/theunderdogs

Pingus

1) Worked closely with the Founder to build and scale the brand

2) Responsible for bringing new clients 

3) Successfully executed an Ad campaign for a sports tech brand

4) Brought revenue worth of 6 lakhs

Business Advisor

VOQZI

1) Built the Marketing & Strategy team from scratch

2) Led the team of Marketing Strategists and trained them with new skillsets

3) Strategized marketing & brand building campaigns to achieve the desired results for the clients

4) Helped clients build a strategic marketing roadmap both offline & online. Deep dive into market research, competitor & SWOT analysis, channel-specific marketing strategies & digital marketing Ad strategy plan

5) Conceptualized Content Strategy & messaging framework across different social media channels.

6) Ideated different online marketing campaigns for the clients which increased sales by 45 %

Head of Marketing and Brand Strategy

LoCal Fitness Foods

1) Conceptualized different marketing campaign ideas for the brand to increase the awareness and ROI of the brand

2) Executed an influencer marketing campaign targeting entrepreneurs in and around Chennai to promote the brand which in turn increased the revenue of the brand by ROI by 25 %

3) Collaborated with brands for a strategic partnership to increase the market share of the brand in various domains

4) Worked on positioning the brand in the health and fitness segment.

Brand Strategy Consultant

Brand Avatar & Avatar Live Youtube Channel

1) Worked directly with the CEO and Angel Investor of the brand in ideating different marketing strategies and campaign ideas for clients. 

2) Brainstormed business content ideas for Avatar Live YouTube channel which is a entrepreneurship based channel with nearly 2 lakh subscribers.

Zocket

1) Worked closely with the Founders team to ideate and implement different brand-building strategies.

2) Developed Content Strategy for channels like YouTube and Instagram

3) Consulted for building the credibility of the app in the market

3) Ideated different communication strategies which align with the brand's core values

Spinta Digital

1) Worked closely with the CEO in developing strategies and ideas.

2) Conceptualized campaign ideas for different clients to attain their objectives. 

3) Strategized brand-building campaigns and content strategy for Spinta Digital to make them stand out in the digital marketing industry.

Wild Warrior Race

1) Collaborated with brands and worked closely with the Co founder, proactively participating in marketing and sales meetings to promote the event 

2) Worked closely with the sales team to sell event tickets and bring sponsorships 

3) Helped in onboarding strategic partnerships for the event in terms of monetary value of around 2.5 lakhs and also in terms of in-kind sponsorships such as gifting partner and nutrition partner. 

4) Developed communication and content strategy according to the brand DNA.

Brewklyn Cafe

1) Developed and implemented strategies for marketing the brand in various social media platforms which resulted in creating awareness for the brand.

2) Executed a Online marketing campaign by leveraging the customer database which resulted in increase of the footfall to the cafe by 25 %.

3) Managed the Social media accounts of the brand & developed content ideas

A solid working professional with experience in establishing the brand and driving revenue to the brand with proven sales track record. 

Prolific Speaker, Content creator, Marketer, Business developer and Brand Strategist helping brands & entrepreneurs with Strategies, Sales & marketing campaigns , content creation , social media marketing and business development.

In 1991, if anyone would have said that a 17 year old boy from Erode will 
go on to build a whopping 2000 crore brand no-one would have believed him. 


But now he has changed the course of the Diary industry by his hardwork and strategic thinking & scaling Milky Mist Dairy to a 2000 crore brand.

His story reveals the true spirit of an Underdog scaling up to become a Successful Entrepreneur.

His entrepreneurial journey acts as a beacon of hope to fellow Underdog Entrepreneurs out there that if you are passionate & determined, you can also succeed. 

And we are happy to bring him to our Chennai's Startup ecosystem as chief Guest to the launch & the first Edition of Entrepreneurs of Madras Club on April 28th, at Fika, Adyar. 

Come & witness the story of Milky Mist Dairy from the man himself SATHISHKUMAR T & celebrate the entrepreneurial spirit of Namma Madras with fellow Entrepreneurs & Enablers. 

This isn't just an event; it's a celebration of resilience, determination and the unwavering spirit of entrepreneurship that defines our beloved city. 

You can book your tickets using this link :

 https://lnkd.in/gyqZy-Ra

Nithin Alexander

How can I compete against giant companies?


This is one of the questions asked by a student during a panel discussion organized by EPiC IIITDM  at IIITDM Kancheepuram 

Competing against a giant company has never been easier, especially now.

Being an UNDERDOG ENTREPRENEUR has its own benefits:

- Driven by a strong 'why.'
- Ability to build a small but winning core team.
- Ability to pivot.
- Experimenting with different strategies.
- Implementing various marketing ideas.
- Enjoying the freedom to work from anywhere.
- Making quick decisions.

Ask anyone in a global giant company, and most will say:

- "I'm just here for the money."
- Team politics.
- Not easy to pivot.
- Need countless approvals for new ideas.
- Rigid work timings.
- Hierarchical issues.

So if you think being an underdog entrepreneur is bad, think again.

It might be the best thing that's happened to you and the most effective way to tackle any giants.

I've met 100+ founders as of now,

Few at the beginning stage, many at growth & more at scaling.

If there is one thing I've learnt from all their journeys,

It is that starting a business is easy, but

- running it is tough
- building & selling a product is tough 
- setting up process & operations is tough
- scaling to your first crore is tough
- finding the right co-founder is tough
- finding a strategic investment is tough
- Finding talents & resources is tough
- Building a winning team is tough 

Now imagine having a community which is full of Founders who have walked & walking the same path as you.

Do you think it would make your entrepreneurial journey a bit easier & better ?

If yes, then we got good news for you!

Launching our exclusive premium access community "Entrepreneurs of Madras" - Crafted for product founders (Tech, D2C & consumer goods).

This community aims to connect product founders PAN India more intimately, helping them explore more new opportunities for growth.

If you believe that you can accelerate your entrepreneurial journey much better with a community like this, fill out the application form below.

Once your application is verified & matches the criteria of the community, you get to be part of an exclusive Product Founders only club.

Fill in the form below 👇🏼

https://lnkd.in/gHM3xnPf

Community building is a serious business 🔥



While Building The Underdogs Of Madras  one thing that I realised is

You need to have a Strong purpose of why you are building a community

Only then, you'll be able to build & sustain a community for a long time.

Our why of The Underdogs Of Madras is very simple & strong - To scale an Underdog Entrepreneur Enabler or a creator by making sure they get the right opportunities & resources to scale their business/ career from 0 to 10.

And as a community leader You are responsible for every member's growth, progress & milestones 

And I am happy to see our The Underdogs Of Madras  community comes together to support all this & make sure every member reaches from point A to point B.

That's what we're doing in The Underdogs Of Madras  & that's what we're planning to do in Entrepreneurs of Madras  - much bigger & better.

Entrepreneurs of Madras is a premium Club for Product Founders (D2C & Consumer Goods) & the community will support you in your Growth & expansion journey and also scaling your revenue to 10x.

Why should you be part of the Entrepreneurs of Madras  Club?

- Access to our invite-only premium networking events

- Access to Founders-only WhatsApp group

- Access to talents & resources
 necessary to build your brand

- Access to pitching & fundraising sessions with VC’s & Investors

- Access to community getaway trips

- Access to F.E.B.E ( For the Entrepreneurs By the Enablers) mentorship program & so on.

With founding members ranging from 100 to 1000+ Crore Founders & Investors , Entrepreneurs of Madras  is going to be a one-of-a-kind club that will accelerate the growth of your entrepreneurial journey. 

More exciting updates are coming in the following days !!

17 Applications in just 48hrs for Entrepreneurs of Madras 🔥🔥

We’ve received 17 applications from 17 different startups from industries such as D2C, Consumer Goods & Tech.

The surprising part was, we’ve received applications not only from Chennai but also from Tier 2 & Tier 3 cities such as Trichy, Madurai, Coimbatore and even from Bangalore.

Thank you all for the overwhelming responses.

We’ll review the application & give you all an update. 

Note : We are taking only 25 Startups for the first cohort who will be considered as the core members of the community.

Join & be part of a one of a kind club for Product Founders.

Tag a Product Founder in the comments section & let them know about this community.

Day 01 of Building Entrepreneurs of Madras  premium subscription based community in public 

I am super excited & pumped to build @entrepreneursofmadras - a premium community for Product Founders (D2C, Consumer Goods & Tech). 

I will be documenting the entire journey of building this community in public so that it’ll act as a blueprint for anyone who is trying to build a community. 

Looking forward to all your support in building this community for Entrepreneurs.

What started as just an idea ,now has become an movement with all your love & support ❣️


The video below is a snippet of how far we've come. 

 And We've come so far only because of you. 

Now begins the next chapter of The Underdogs Of Madras, with the launch of Entrepreneurs of Madras.

Let's all come together to celebrate the launch of our EOM community on April 28th at Fika, Adyar.

Let's all come together & celebrate the incredible journey of our community !!

📌Join us at the launch of our Entrepreneurs of Madras club & the First Edition of Entrepreneurs of Madras  on 28th April at Fika, Adyar.

🔥 We have Milky Mist Dairy  Founder, SATHISHKUMAR T as chief guest along with *15+* brand founders as special guests such as Viveks  , Chai Kings  , FASHOR , Maybell  Fashions, Prashanti, DIVINE FOODS  , BLiS by Wedtree , Ariro Toys  & Indigifts  (Shark Tank winners) , Zoho  among many other startups joining us for this event.

It's going to be one of a kind *launch + business Networking* event.😎

Come & Meet all the *Startups & Brands* from our Startup ecosystem.😍

Tickets are open for every Entrepreneur & Enabler.🤩

We are Looking forward to hosting you all.🥳

You can *book your tickets* using this link below 👇🏼

https://lnkd.in/gyqZy-Ra

In 1991, if anyone would have said that a 17 year old boy from Erode will 
go on to build a whopping 2000 crore brand no-one would have believed him. 

But now he has changed the course of the Diary industry by his hardwork and strategic thinking & scaling Milky Mist Dairy to a 2000 crore brand.

His story reveals the true spirit of an Underdog scaling up to become a Successful Entrepreneur.

His entrepreneurial journey acts as a beacon of hope to fellow Underdog Entrepreneurs out there that if you are passionate & determined, you can also succeed. 

And we are happy to bring him to our Chennai's Startup ecosystem as chief Guest to the launch & the first Edition of Entrepreneurs of Madras Club on April 28th, at Fika, Adyar. 

Come & witness the story of Milky Mist Dairy from the man himself SATHISHKUMAR T & celebrate the entrepreneurial spirit of Namma Madras with fellow Entrepreneurs & Enablers. 

This isn't just an event; it's a celebration of resilience, determination and the unwavering spirit of entrepreneurship that defines our beloved city. 

You can book your tickets using this link : https://lnkd.in/gyqZy-Ra

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