Nivedita K.'s Linkedin Analytics

If I had to describe myself in just three words, I'd go with innovative, strategic, and driven. These qualities fuel my passion for multichannel marketing and help me create campaigns that truly make a difference. Here’s a bit more about my journey: 👋🏼 With an MSc and MBA in Marketing, I’ve spent several years building a solid foundation in the field. My expertise lies in blending creativity with data-driven insights to elevate B2B brands. In my previous role, I transformed our website from a quiet café into a bustling hotspot, boosting traffic by 200% and lead generation by 300%. My experience spans demand generation, marketing automation, and direct marketing, bringing a fresh perspective to every project. I’ve had the pleasure of leading marketing efforts across various industries, from technology to hospitality. Whether as an Associate Director of Marketing or a Senior Marketing Strategist, I’ve developed strategies, managed budgets, and led fantastic cross-functional teams. What truly excites me is integrating branding, content creation, and project management to achieve outstanding results. Designing a brand’s identity or executing a multi-faceted campaign is where I thrive. Currently, I’m focused on discovering new ways to enhance marketing effectiveness and staying ahead of industry trends. When I’m not working, you might find me hiking, practicing yoga, or experimenting with vegan desserts for my cookbook, "Guilty Pleasures - Vegan Desserts with Natural Sweetness." I’m also passionate about giving back, so I volunteer my marketing skills to help non-profits amplify their impact. P.S. I look forward to connecting with amazing professionals like you who’ve taken the time to read this!