Norman Lam's Linkedin Analytics

Achievements: Lead digital marketing for the metasearch channel, which contributed to 20% of the client's $6B revenue goal in 2022 Increased sales in Canadian market by 24% in 2017 compared to previous year Best sales month in January 2018 - posted over a 90% sales increase compared to January 2017 Increased sales in APAC market by 22% in 2017 compared to previous year Grew the Mexico market from producing 100 tickets/month to 1200 tickets/month Expanded APAC markets - increased sales by 3X Negotiated lower rates with partners, which resulted in estimated cost savings of $80,000 Specialties: Paid Media | Metasearch | Travel | Flights | Hotels | Affiliate Marketing ►Multi-channel digital marketing ►Business Development/Sales ►Account Management ►Project Management (Agile, Scrum, Waterfall, Lean Six Sigma) ►Partner/Vendor Relationships ►Publisher negotiations (RFP's, Insertion Orders) ►Campaign optimizations ►Research & ROI Metrics ►Google Analytics ►Google Adwords ►Google Suite, Quip (Salesforce), Trello, MS Teams ►Keyword Development ►Content Network ►DSP's, Retargeting, and Facebook Ad Platform ►Ad Creation (Copy Writing) ►Google DFA (Dart for Advertisers), DCM (Doubleclick Manager) ►Social Media (Instagram, Facebook, Twitter) Equipped with account/project management and content creation experience and an avid interest in television's role in social media and audience engagement led to his interest as a social media strategist and digital media marketing.