Leed Services

Implementing the best tools, according to your marketing/sales strategy.

Whether you’re: 

- a startup 
- an agency 
- a freelancer 
- a solopreneur 

You will need some good tools. 

That’s why: 
We continuously do the benchmark for you. 
And the implementation.

Founder

Snyk

Sales Development Representative

eToro

Account Manager

Ad For Good®

Business Development Representative

Implementing the best Sales tools

Stop reading that. 

Unless you want to make warm leads. 

👉 Here's my mission here:

I’m helping Salespeople and Founders generate warm leads with LinkedIn. 

👉 Here's how I'm doing it: 

4x per week, I post useful/actionable content.
= You’re at the right place.

👉 Here's what I do for my clients: 

Consulting, training, and coaching.

Adapting my services to my client's needs. 
We are defining the best strategies together.
To generate warm leads and make more sales. 

From personal branding to lead generation. 
From cold to warm. 

👉 you want to work with me: 
Shoot me a DM, or click on the link in my bio! 🤓

Stop spending $2K/month on AI Sales tools. 

Charlie and I made a list of free alternatives for you. 

Those 6 Tools are perfect to get started. 
Implementing AI in your day-to-day is now so simple. 

Here is how to get started with each one of them. 

Copywriting: Twain

This is an AI copywriting assistant for cold messages.

How to use it: 
1. Search "Twain AI"
2. Click on "open editor" 
3. Give your instructions to the AI. 
e.g. Whom you are selling to. 
What you're selling. 
4. Write/Paste your draft (or not) 
5. Click on "Generate"

Notetaking: 

Spoke is free and supports 29 languages. 

How to use it: 
1. Search "Spoke app"
2. Create an account 
3. Download the Chrome extension 
4. Connect it to your meetings/calendar 
5. It will be your note-taking assistant on each call

Scrapping: 

Apollo has an impressive freemium plan. 
Use it to get emails/phone numbers. 

How to use it: 
1. Search "Apollo io"
2. Download the Chrome extension 
3. Connect it to your LinkedIn account 
4. When you spot an interesting profile: 
- open the extension 
- you can copy and paste their email/number 

Sales training: 

Trellus is an AI sales coach. 
It will help you to get better on every call. 

How to use it: 
1. Search "Trellus AI" 
2. Install the Chrome extension 
3. Give the AI access to your calls
4. Use it to get better during your sales calls

Video: 

Veed is the perfect alternative for Loom. 
You can create/record videos in a few seconds.

How to use it: 
1. Search "VEED io" 
2. Click on "start for free" 
3. Record or Upload a video

Cold DMs: 

Humanlinker has a pretty cool freemium version. 
It's going to help you craft DMs to your prospects. 

How to use it: 
1. Search "Humanlinker" 
2. Click on "start for free" 
3. Connect the tool to Linkedin 
4. It will analyse (10 free) Linkedin profiles of your choice, and help you DM them in the best way. 

- 

If you want a high-resolution copy: 

1. Like this post
2. Comment "AI Tools"
3. Add me and Charlie Hills
We will send it to you!

Noam Nisand

Helping Salespeople to make Warm leads with LinkedIn.

How to generate leads with LinkedIn.

Here's the ultimate cheat sheet. 

It includes tips about: 

- tools to use
- profile improvement 
- "warm leads" generation
- creators/companies to follow 

Steal it, and use it well. 

My friend Charlie made the design. 
Follow him if you're into Marketing+AI.

Stop relying on Cold Outbound.
Here's a strategy to get leads from Linkedin: 

Step 1: spot 1 top creator in your industry. 

- Go to Favikon 
- Click on "Rankings"
- Search for your industry
- Find a creator who aligns with your niche

Step 2: Go back to Linkedin 

- Find their top posts
- Use Kleo, it's 100% free
- Open the extension on the creator's page
- Find one post about your specific industry

Step 3: Picking up your leads 

- Go through the comment section 
- Read them carefully, it's a goldmine 
- Yes there are some Chat GPT comments
- But you will quickly get better at screening

Step 4: Reach out to them

- Once you've identified a few leads
- Connect with them, you can add a note
- Open the conversation, use the post for it

Here is a template:

"Hey, I've noticed your comment on {creator}'s post. 

Here is why {I agree/Don't agree} with you: 

{Industry statistic/Fun fact/Latest news/your take}.  

What do you think?"

Step 5: 

- Don't ask for a meeting
- Provide value in the chat 
- Ask questions, learn from them
- If there is a fit, you will both know 

Nobody proposes on the first date.

- 

Send me a DM if you want more of that. 
I am helping Sales to generate warm leads.

How to turn SDRs into "in-house creators". 

Step 1: 
Make sure your branding is on point. 

- good-looking banner
- good-looking profile picture
- an impactful and clear headline 
- switch your account to creator mode

Free tools that could help you with branding: 
PFPMaker -> Profile picture editor
Canva -> logo/banner designs

Step 2: 
Identify the top creators in your industry. 

- understand what works in their posts
- comment on their posts, every day
- read the comments sections 

Free tools that could help you benchmark: 
Favikon -> creators by industries
Kleo -> creators' best posts

Step 3: 
Networking time. 

Do: 
- Engage with more people in your niche 
- Pick the ones that are around your level
- DM them and start human conversations
- Share knowledge/struggles with each other

Don't: 
- Try to sell anything 
- Send generic GPT messages
- Use any LinkedIn DM automation 
- Ask for a meeting, unless there's an interest

Step 4:
Let the show begin. 

- Write down your post ideas
- Share a use case/an idea/a story
- If you can, add a nice design to it 
- When you're posting, tell it to everyone 
- Answer all the comments, learn from them

Don't: 
- Post something unrelated to your branding. 
- Ask ChatGPT to write the post for you.
- Post only for the sake of posting.

Tools: 
Designs -> Canva/Figma. 
Copywriting -> EasyGen. 
Inspiration/sources -> Perplexity.

Step 5: 
You start to see the results.
And collecting the leads. 

No, your inbox is not full of demo requests.
That's not how it works. 

But yes, you can tell there is some traction. 
That's why you need to:

- Keep commenting/networking. 
This is worth it, keep doing it.

- Keep posting, consistently. 
Post at least once a week.

Step 6: 
You can now start collecting the leads. 

They are at multiple places: 

- In your private inbox.
- In your posts' comment sections. 
- In other creators' comment sections. 

Engage new DM conversations: 

Ask questions / how you can help them. 
Keep providing value, it's a long game. 
Don't ask for a meeting. 
It will come naturally.

How should the SDR role be redefined?

Adam Robinson to get sued by 6sense.

Here's the recap if you've missed the Linkedin fight 🍿 

How it started: 

1 week ago, Adam Robinson (CEO of RB2B) made a LinkedIn post explaining that 6sense is asking for $55k to renew their annual subscription. 

The post went viral: +750 likes, +470 comments. 

The issue for 6sense?

In this post, Adam explains a few theories on why 6sense is asking to triple the current price. 

All of those theories are basically saying that 6sense is 
scared of RB2B going after their market shares. 

What happened then? 

2 days ago, Adam shared an email he received. 

In this email, 6sense is asking him to: 

- Delete the initial post 
- Issue an apology on Linkedin
- Tag the commenters in his apology 

What's next? 🤷🏻‍♂️
Let's see where this beef leads. 
 
But one thing is for certain: 
The LinkedIn Sales space is booming. 

And we are going to witness more and more vendor public battles. 

What is your take on that? 🍿

Link to the posts in the comment ⬇️

Cold emails are not dead. 

Here is a step-by-step guide: 

Step 1: Set up the infrastructure. 

This is the most important part. 

If your emails land in spam: 
No one will read them. 

Using the right email provider is crucial. 

Forget about Gmail. 
Forget about Outlook. 
Forget about Yahoo (who hasn't?).

The technical setup is a nightmare. 

With those providers, it's literally a maze. 

And they're not built for cold emails. 

Instead, use this tool, it's built for that: 
Maildoso - email hosting built for outbound 

It takes care of the entire infrastructure.
Here's what it does for you:

- free sub-domains
- domain redirect setup
- multiple email accounts
- "out-of-office" email filter
- 1 master mailbox for all replies
- SPF, DKIM, DMARC, MX setup all done for you

Step 2: Warming up your mailboxes. 

- Don't send tons of emails right away.
It would be the biggest mistake.

- It would be like running a 100-meter sprint. 
Without any warmup.  

- Avoid yourself an injury. 
Avoid yourself a bad deliverability. 

- Send a few emails per mailbox. 
Increase progressively. 

Cold outbound is not complicated. 

You just need the right tools.

Step 3: Clean your email list 

- Contact only relevant prospects. 
Double-check your list. 

- Don't send email to personal addresses. 
You want only work emails. 

Step 4: Copywriting tips

- Your subject: keep it to less than 3 words. 
It has to look like an email from a coworker. 
It has to be boring, not salesy. 

- Your copy: has to be short and concise. 
Make it about your prospect, not you. 
It has to be straight to the point. 

- Don't ask for a meeting.
Not in the first email. 

- Add a social proof
A use case / a client success 

Step 5: Additional tips

- Avoid including links.
They could put you in spam. 

- Avoid including images, keep it to 2 maximum. 
The images in your signature count too. 

- Avoid Spammy words. 
Don't write words like "guaranteed" or "free". 

- Avoid using a click/open rate tracker. 
It will also reduce your spam rate. 

Cold outbound is not complicated. 
You just need the right tools.

What additional tips would you add?

Email checklist 

AI is better than SDRs, & 100x cheaper.
Let's do some quick maths:

SDR ≈ $50.000/year
AI ≈ $500/year 

What does an SDR do? 

- Build extensive "lead" lists. 
- Find emails and phone numbers. 

What are their KPIs? 

- Making X calls per day.
- Sending X emails per week.
- Booking X meetings per month. 

Why is AI better than an SDR? 

It's built for repetitive tasks. 
It's faster and more efficient. 

What can we do about it? 

Let's stop doing repetitive tasks. 
Let's change SDRs KPIs. 
Let's use those tools. 

And let's train SDRs differently. 
Leave the robot tasks to robots.

-

I've tried one of those tools. 
Check the screenshot in the comments.

4 common objections to posting on Linkedin. 

How to overcome them with free tools: 

1. "I'm bad at design" 

Use Canva or Figma. 

2. "I'm bad at copywriting" 

Use EasyGen or Claude (Anthropic). 

3. "I don't know what to say" 

Use Perplexity or ChatGPT. 

4. "I don't have the time" 

Use Notion or Google Sheets for productivity. 

-

What is your biggest issue when it comes to posting on Linkedin?

Marketing will never be the same. 
This is the best news for marketers. 

Here's why it would change everything: 

- HubSpot has +200k users.
- Google Ads generates $250 Billion.

If this happens, it would create a marketing monster. 
Hubspot takes the leads that Google generates.
It would help sell and market to those leads.

They would combine data. 
They would combine market shares. 
They would combine marketing features. 

The Google suite is consolidating. 
Acquiring Hubspot would be the cherry on top. 

Allowing much more efficiency and more collaboration for Marketing and Sales teams.

This AI generates qualified leads for you. 

1. Search for Bardeen AI 

Download the Chrome extension. 

2. Click on the link in the first comment

It will take you to the workflow template. 
(Yes, it's that easy. No need to build it yourself.) 

3. The AI will ask you 3 questions

- What is the nature of your business or industry?
- Describe the products or services your business offers?
- What is your target customer profile?

Answer them and press Continue.

4. The AI will ask you for an additional precision

"- Tell us how you define a qualified lead
- Tell us how you define an unqualified lead"

5. Choose your data source 

Tell the AI by what keyword you'd like to search on Linkedin. 

Start the process. 
Train the AI to your needs for better results. 

You now have a spreadsheet with qualified leads according to your criteria. 

Let's automate the robot tasks. 
And focus on human tasks.

Here's how to send cold emails in 2024. 
Step-by-step to avoiding the maze. 

Step 1: Set up the infrastructure. 

This is the most important part. 

If your emails land in spam: 
No one will read them. 

Using the right email provider is crucial. 

Forget about Gmail. 
Forget about Outlook. 
Forget about Yahoo (who hasn't?).

The technical setup is a nightmare. 
With those providers, it's literally a maze. 

And they're not built for cold emails. 

Instead, use this tool, it's built for that: 
Maildoso - email hosting built for outbound 

It takes care of the entire infrastructure.
Here's what it does for you:

- free sub-domains
- domain redirect setup
- multiple email accounts
- "out-of-office" email filter
- 1 master mailbox for all replies
- SPF, DKIM, DMARC, MX setup all done for you

Step 2: Warming up your mailboxes. 

- Don't send tons of emails right away.
It would be the biggest mistake.

- It would be like running a 100-meter sprint. 
Without any warmup.  

- Send a few emails per mailbox. 
Increase progressively. 

Steps 3, 4, and 5 are in the comments  ⬇️

Linkedin is going to release a "TikTok-like" feature. 

Here's how you can anticipate it. 

First, what we know: 

- The feature is in beta testing 
It's not live for everyone yet

- The format will be vertical 
Just like TikTok or Instagram

- It will probably be max. 1 minute 
Anyway, longer would be too much 

How to anticipate it: 

1. Pick your favorite YouTube creators  
Select 5 from your niche/industry 

2. Find their Top videos 
The ones that fit with your audience 

3. Use Opus Clip to crop them
It's an AI tool to create viral short videos

This way, you will be ready to: 

- Post short videos when the feature goes live
- Add this to your weekly content strategy 
- Benefit of the "new feature viral effect"
- Attract more people to your profile

Linkedin will never be the same. 

Do you think it will attract more users?

Your ChatGPT posts are terrible. 
I know you lack of time. 
I got your back.

Here is a solution. 
Follow these steps. 
It will take you 10 minutes. 
And you will have a post ready. 

1. Pick a creator you find interesting 

Preferably someone in your niche.  

2. Use Kleo to find their top posts

It's a free Chrome extension. 
You just need to click on it when you're on a creator's profile. 
It will show you their best posts. 

3. Pick a post you find interesting 

Preferably a post that worked well.

4. Extract the main idea/subject 

The golden rule is: 1 idea 1 post. 
You can also get inspired by the hook.
(the first sentence makes 50% of the post)

5. Create an account on EasyGen

It is a Chrome extension that Ruben Hassid is launching. 
It's basically ChatGPT for LinkedIn posts. 

6. Fill the filters: Industry/Niche

Examples: 
Marketing/Content Marketing
Finance/Insurance
Arts and Culture/Animation 3D

7. Pick "Choose your own topic"

8. Type your "custom topic"

Example: ChatGPT posts are bad

9. Pick the type of post 

Examples: 
- Educational 
- Provoking 
- Framework

10. Click on "Generate post"

Wait a few seconds, your first draft is ready. 
Take it from there, edit the post to your style. 

The tool has been trained out of thousands of performing/insightful posts. 
It's here to save you some time. 
Use it well. 

Team meetings are useless. 

Here are 3 facts about meetings, and 3 ways to be more efficient. 

1. An employee spends 31 hours/month on meetings. 

2. 50% of meetings are considered irrelevant. 

3. The time spent on meetings has increased by 10% every year since 2000. 

How to make meetings great again? 

Avoid them, send an email. 

Kidding, here are 3 tips to make meetings efficient: 

1. Define the clear purpose and necessary outcomes of the meeting. 

Examples of useful meetings: 
- coordinating actions 
- decision making 
- problem-solving 
If the meeting is just about information sharing, 
Make it an email, please.

2. Create a detailed agenda and share it with attendees ahead of time so they can prepare. 

3. Only invite the necessary participants and make it clear others can decline if the meeting is not essential.
 
-

PS, This video is made by the hilarious Joe Fenti
Follow him on Instagram: @fentifriedchicken

PPS, I have used Perplexity to find my sources for this post. 

-

*Additional tips for meetings: 

Use an AI meeting assistant. This is life-saving. 
What's your favorite tool for meetings?

How Scratchpad uses content to make sales. 

Here's a breakdown of their strategy: 

1.  Define your target audience 

Example here: Salespeople 

2. Define their pain point

Example here: Filling up Salesforce notes

3. Create content about that pain point

Example here: check pages 6,7 and 8

4. Create engaging content, not ads

Example here: funny memes. 
It shouldn't be about your product. 
It should be about your target audience. 
About fun facts, real stories, free tips 

5. Quality over quantity 

Make sure your content is always on point
Don't post 5 times per day 
Don't repurpose too much
Don't spam your audience

6. Measure performances 

Double down on what works 
Kill what doesn't work 
Keep testing 

7. Persistence is key 

This strategy is not for quick wins. 
It's for the ones ready to play the long game. 
I have been following those meme pages for years. 
Now that I'm creating content to make sales, I understand its power. 

This strategy is called: 
"Content-Led Growth Strategy". 
This will become a huge trend in the coming years. 

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