Content is the new Sales.

Stop reading this. 

Unless you want to generate warm leads. 

👉 Here's my mission here:

I’m helping Salespeople and Founders generate warm leads with LinkedIn. 

👉 Here's how I'm doing it: 

I post actionable content 5x per week. 
= You’re at the right place.

👉 Here's what I do for my clients: 

Strategic content creation.
We are defining the best narrative together.
To generate warm leads and make more sales. 

From personal branding to lead generation. 
From cold to warm. 

👉 you want to work with me: 
Shoot me a DM, or click on the link in my bio.

We're in the "cringe" phase of LinkedIn adoption. 

Which means we're early.

Every platform goes through this cycle. 

YouTube creators were "weird" in 2005. 
Instagram influencers were "narcissistic" in 2012. 
TikTok creators were "childish" in 2018.

Now they're all normal, profitable, and powerful.

LinkedIn is following the same path. 

But with one key difference: the professional filter makes content better.

Here's why that "cringe" barrier is actually LinkedIn's strength:

→ Creators can't hide behind pure entertainment. 
They need to provide value.

→ The professional context forces more thoughtful content.

→ Your boss seeing your posts means you think twice before posting trash.

→ The result is a platform where you actually learn something while scrolling.

Compare that to Twitter, where 90% is noise and 10% is signal. 

Or Instagram, where education gets buried under pretty pictures.

LinkedIn creators are building something different. 

A space where knowledge sharing comes first.
Yes, we're in the B2B/tech bubble right now. 

But in 10 years, every professional will use LinkedIn like any other social platform. 

The "cringe" phase is just adoption resistance.

The early adopters always look crazy until they don't.

So call us cringe all you want. We'll keep sharing knowledge and real insights while others share memes.

Being "cringe" today means being normal tomorrow. 

And we're comfortable being 10 years early.

Noam Nisand

Talks about #sales, #growth, #b2bmarketing, #growthhacking, and #entrepreneurship

content is the new sales

You see a tiny signal on LinkedIn and go straight into harassing mode.

That’s why your prospects run away.

A like is not interest.
A comment is not intent.

Let me repeat it for you, louder and clearer.

A like is not interest.
A comment is not intent.

The reps who book meetings don’t jump on everything.

- They warm people up.
- They add small touchpoints.
- They reach out when it actually makes sense.

That’s how outbound works today in 2025 and beyond.

Slow, steady & human.

And that’s where lemlist fits in.

It helps with the parts that take time:

→ Finding the right people.
→ Sending the right message.
→ Following up without forgetting.

You stay personal.
lemlist handles the repetition.

Now this is how you’ll finally…

Stop chasing every notification.
And start building real conversations.

Ghostwriters charge $5K/month.

But this one costs you just $20.

And it writes in your exact voice.

→ Built in 10 minutes
→ Learns from your posts
→ Delivers content on command

No days/weeks.
No back-and-forth.

Just best copy in your tone, instantly.

This carousel shows how to set it up from scratch.

Save.
Swipe. 
Implement. 
Build it once and use forever.

—

Follow Noam for more smart AI X Sales systems.

Build Your Own Ghostwriter With Custom GPT

MrBeast has 500M+ followers and just 400K on LinkedIn.

That’s 0.08% of his entire audience.

Not because LinkedIn is irrelevant, but because it’s still early.

Right now:

- LinkedIn has 1B+ members
- Only 1% post content
- Which means 99% of your competitors are invisible

That’s not a gap.
That’s an open runway.

Here’s how the history will repeat:
→ Early adopters post without competition
→ The audience grows quietly
→ Big names flood in
→ The window for easy growth slams shut

Good news, we are still in phase two.

No fight for attention.
No pay-to-play wall.

However, MrBeast and other big players will eventually show up.
And the game will change forever.

By then, algorithms will favour them.
But trust will already belong to those who built here first.

This isn’t a “someday” opportunity.
It’s right now.
And it’s closing.

The only question is:
Will you own the stage before the big names even walk in?

If every day you’re sending the same 100 DMs on repeat, you’re doing outbound wrong.

Because the goal isn’t to send more.
It’s to send smarter.

Here’s how smart SDRs turn cold outreach into warm conversations:

1. Identify real buying signals

Not everyone is a lead.
Focus on people showing intent like opens, replies, engagement, or recent activity.

2. Prioritize timing over “personalization”

The right message at the wrong time still gets ignored.
Timing converts more than templates ever will.

3. Lead with curiosity, not a pitch

Your first message should sound like you’re learning, not selling.
Ask questions that help you understand their world.

4. Let data refine your list

Look at past campaigns.
See what actually got replies and do more of that.

5. Build real relationships

People buy from people.
Personal touchpoints beat generic follow-ups every time.

6. Share insights, not links

Give value before asking for time.
The SDRs who teach get meetings.

7. Keep adjusting

Every inbox is different.
Review, learn, and improve to keep you sharp.

That's why lemlist is part of my workflow.

It makes scaling outreach simple while keeping every message personal.

Because in 2025, smart personalization wins attention.

Your prospects ignore 99% of DMs.

They won’t ignore this one. Use this hack:

Create an AI clone of yourself with Anam.

Train it to your pitch, your product, and your usual objections.

Then send it to your prospects.
(you can steal my DM)

“Hey, I’d love to explain what we do at Leed Services.
But my AI clone can probably do it better. Try it here.”

They’ll click out of curiosity.
They’ll stay because your clone doesn’t stop at talking, it acts.

It can now book meetings, update pipelines, push deals forward, update CRMs, manage carts, even trigger purchases… basically anything that runs on an API.

That’s not automation.
That’s your AI closer working while you sleep.

Clone yourself once.
Use it forever.

ps. Comment “ANAM” to get your free one-shot AI clone (usually a premium feature)

Booked a meeting, thanks to Anam

If “#OpenToWork” is your only strategy.

You’re advertising unemployment, not expertise.

It’s not about announcing you need a job.

It’s about showing you’re already operating at the level they want to hire for.

The best candidates don’t play LinkedIn like job seekers.
They play it like marketers.

- They build awareness before they ever apply.
- They show proof before they ever pitch.
- They make recruiters come to them.

Because on LinkedIn, visibility isn’t the goal, positioning is.

Stop looking “available.”
Start looking irreplaceable.

I broke the entire system down, step by step: https://lnkd.in/dFUTPNvR

Follow Noam for more playbooks that turn attention into offers.

How to actually find a job on LinkedIn

Your sales team is losing deals you never knew existed.

81% of buyers have already picked their vendor before your rep even gets on the phone.

Think about that.

While your SDRs are smiling and dialing, grinding through 60 calls a day, sending 100 emails, chasing every lead...

Your prospects already made their decision.

During their "invisible" research phase. 
The 70% of their buying journey you're not part of.

And here's the part that stings: They're not picking you because they've never heard of you.

I've talked to a VP Sales telling me his team is "working harder than ever" while pipeline stays flat.

”More calls. More emails. More activity metrics.

Zero improvement.”

Because activity doesn't equal results when you're showing up after the decision is made.

The companies crushing it right now are not working harder.

→ They're showing up earlier. 
→ Where buyers actually are. 
→ During their research, not during "ready to buy."

This carousel breaks down the entire framework for you.

1. Why cold outreach is dying (the data is brutal)

2. How 73% of buyers now make decisions based on thought leadership

3. The 4 pillars that get buyers to come to YOU

4. Real numbers: 3x more leads, 62% lower cost, 10x better conversions

Every stat is sourced. 
Every claim is backed by recent research.

No fluff here, just what's actually working for revenue teams in 2025.

Swipe through if you're ready to stop grinding and start building a system that works.

Or keep doing what you're doing and hope it magically improves.

Your call.

Full Report + Playbook → The new era of B2B sales

Everyone wants their team to post on LinkedIn.

Only a few actually make it work.

→ lemlist did.

They turned their entire team: founders, sales reps, growth leaders, partnership heads, into creators.

Each person owns a voice, a theme, and an audience.

Together, they’ve built one of the strongest GTM content engines on LinkedIn.

- They don’t post to promote.
- They post to teach.

That’s why their content drives trust, community and revenue, not just impressions.

This carousel breaks down the exact system behind it.

If you lead a GTM or sales team, you’ll want to steal this playbook.

Follow Noam for more outbound and GTM playbook breakdowns.

And follow the lemlist team, because they’re the blueprint.

lemlist's LinkedIn secret is out!

My biggest deals didn’t start with a DM.

They started with a carousel.

One that hit the right people, at the right time, with the right insight.

That’s how content actually sells.

And those posts are still bringing inbound today.

The problem was that each one used to take me hours to create.

→ research, narrative, design, polishing, you name it.

Until now.

This new workflow does it in minutes:
→ Research with Tavily
→ Write with OpenAI
→ Design inside Gamma

The result: 
Research-backed carousels that look good and convert.

I’ve been testing it and it’s scary good.
So I’m giving it away.

Comment “Gamma” below and I’ll DM you the exact workflow for free.

The secret behind my viral carousels

Bad AI advice is everywhere.

And you’re paying the price for it.

“Let AI write your outreach.”
“AI can replace discovery.”
“Prompt once and you’re done.”

That’s why most outputs sound robotic.

And that’s exactly why most reps get ignored.

AI isn’t a replacement.
It’s leverage.

When you use it right, it:
→ Speeds up the work that slows you down
→ Preps you for calls instead of replacing them
→ Gives you sharper outreach, faster

So, I broke down the 10 worst AI advices (and how to fix them) inside the carousel.

Save this post.
And stop letting bad AI tips kill your pipeline.

Follow Noam for AI X Sales systems.

Wrong AI advices & The Fixes

Going viral on LinkedIn actually means you did something right.

People confuse platforms.

On X, virality means chaos.
Half the views come from bots.

Most users don’t even show their real name.
Noise wins over value.

And let’s not talk about Instagram or TikTok.
There it’s worse.

→ On LinkedIn, things are different.

You’re in front of real professionals.

Decision makers. 
Founders.
Buyers. 

People who can actually move the needle for your business.

Over 65 million of them scroll every day.
They spend more than 10 minutes per visit.

They look for insights that make them smarter.

So if you go viral here, it’s not random.
It means your post hit the right nerve.
It means you added real value.

Start posting on LinkedIn today.
We’re still in the early days.

SDRs waste hours on useless manual tasks (instead of using the right AI)

So here’s the smarter play:

I picked out the GPTs that actually save you time and win you pipeline.

→ Prospecting without guesswork
→ Objection handling that opens doors
→ Research in minutes, not hours
→ Social content that sparks conversations

Smart tools don’t replace selling.
They give you more time to do it.

Save this list.

Comment "GPTs" and I'll send the links to you.

Follow Noam for more AI x Sales systems.

We just found a stupidly effective way to book meetings on autopilot.

1. Drop a LinkedIn URL.
2. Get a custom image.
3. Send it in a DM.

It’s automated.
It feels personal.
It hits the pattern break.
It books calls, and it’s fun. 

Made this one with the automation boss: Yonathan Cohen.

Full tutorial on our Substack (fully free) 

Here’s the link to the template: https://lnkd.in/dj7CKJmD

How to book meetings with Gemini- Noam X Yonathan Cohen

Most reps hear “no” and either push harder or walk away.

Both are huge mistakes.

The best reps don’t see rejection as the end.
They see it as information.

A “no” =
→ They don’t see the value yet
→ They don’t trust you yet
→ Or the timing isn’t clear yet

That’s not a closed door.
It’s a chance to reframe the conversation.

1. Respect the no.
2. Add context.
3. Pivot to proof.

That’s how a hard stop becomes a soft opening.

Save this if you’re tired of no’s killing your pipeline.

And follow Noam for more AI X Sales systems.

Objection Framework That Turns Rejection Into Opportunity

Gemini 3 feels illegal to use.

This might be the first model that feels built for people who actually work on the internet.

- Research.
- Writing.
- Visuals.
- Tools.

All inside one interface.

I spent hours testing everything inside: Think, Build and Deep Research.

The speed and clarity are on another level.

1. “Think” helps you break down complex tasks without overexplaining.

2. “Build” lets you create visuals, guides and small tools from a single line.

3. “Deep Research” gives you full reports you can turn into web pages, infographics, or entire playbooks.

And the crazy part is how fast all of it works.

Every example you see in this carousel comes straight from Gemini 3:

→ The outreach plan.
→ The visual builds.
→ The ghostwriter tool.
→ The research report.
→ Even the cover image.

If you create content, sell online, or run a team, this update is worth your time.

All the links to the outcomes are here: https://lnkd.in/dmW3Qk7M

Follow Noam for more AI X Sales systems.

What's new with Gemini 3

Most reps jump on calls underprepared.

They skim a LinkedIn profile, glance at the CRM, and hope it goes well.

That’s not prep.
That’s guesswork.

This prompt changes everything.

One input.
Five minutes.
And you get a complete pre-call battle brief:

✅ Company news (last 90 days)
✅ Role-specific pain points
✅ Discovery questions ready
✅ Objection angles prepped
✅ Next steps planned

No more jumping between tabs.
No more scrambling to sound prepared.

I wish I had this when I was an SDR.

It would’ve saved hours and booked double the meetings.

Save this prompt.
Use it before every call.
Walk in like you already know the room.

Follow Noam for more AI × Sales systems that actually book meetings.

AI doesn’t replace sales reps.

It clears the work that slows them down from actual selling.

→ The emails
→ The follow-ups
→ The proposals
→ The admin grind

So with AI, the shift is simple:
→ Less busywork
→ More time with buyers
→ More deals closed

That’s modern sales.

Follow Noam for more AI X Sales tips.

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