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Noorul Ameen comes with 20 yrs of industry experience in Strategising UX, Designing UI, Managing Design Teams, Generating Revenue for design agencies and Mentoring young designers. He applies the analytical skills from his engineering background and strategic thinking skills from his management studies to provide scalable, accessible and sustainable solutions. He embraces the world of design from the perspectives of science and art at the same time which helps him create innovative and enjoyable product experiences. He understands the value of design and communicates well the same to business stakeholders for a profitable client engagement. Being a metric driven, goal focused and tech enabled Design Evangelist, he has great clarity on what business / users’ need and ability to transform their “asks” into outcome. He has worked with the Bank of New York Mellon to create the world-first hybrid stock brokerage platform called NetX360. With Pramati Technologies, he has created the complete WaveMaker Product Suite, a low code rapid application delivery platform. At HashedIn by Deloitte, he has increased the design team’s revenue 25X in less than 18 months and managed 20+ team members. He architected the user experience for GroupNexus’ Nexus Platform, an all-in-one Parking Management solution. He also manages almost 20+ Mitratech’s flagship products to reimagine the U.S Human Resources Compliance (HRC) & GRC market.. In his tenure, Noorul Ameen has - Created many success UX stories across enterprise-grade, consumer friendly applications - Co-founded Pramati's design house "Imaginea Design Labs" and won its first design-only project - Spearheaded HashedIn Design Practice (HUX) and created a consistent revenue pipeline - Institutionalised new service lines like Accessibility (A11Y) Testing for HUX - Redefined Product UX for Legal Tech/Ops Industry (US Immigration & Naturalisation Service)
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