Fide

Created an app to keep women and other vulnerable populations safe on dates and meetings. I took it from initial conception to wireframe to shipped product in the App Store. Design, project management, and product development.

Co-Founder

Develop and deploy paid social and email campaigns, growing revenue by up to +1200% YOY
Develop strategic partnerships and comarketing campaigns with established, trusted overlanding brands, in turn exceeding revenue and order goals by +20%.
Leveraging relationships among sector influencers such as rally champions and survival experts to increase brand trust and producing UGC for paid social efforts. 
Conducting paid social A/B tests and creating best practice docs for clients and stakeholders
Oversee audiovisual creative production for multiple brands, reducing an average of 10-20% spend per campaign
Provide clients with detailed monthly reporting based on KPIs (ROAS, CPI, CPO, CPC, CPA CLTV, Assisted Conversions, etc.), demonstrating both immediate and long-term campaign incrementality

Brand Strategist

Freelance

-Produced all Live-To-Air Content for Penn & Teller: Fool Us!
-Oversaw post-production for multiple projects utilizing Adobe Premiere, After Effects, Avid, Final Cut
-Coordinated 30 performers to stay in scope, on budget, and on time
-Software implementation in both production and post environments
-Produced web content for League of Legends championships

TV & Film Production

ZuCasa

Crafted promotional and fundraising materials to secure $7MM commitments
Collaborate with C level executives to design and pitch new product functionalities and optimizations
Manage and develop multichannel creative to ensure cohesive brand image and voice across all platforms
Create detailed user stories informing product and UX decisions ensuring a full understanding of ZuCasa’s end user 
Prepare aesthetically pleasing and informative product and brand decks for internal and external stakeholders

Director of Brand and Product

Netflix

As Creative Coordinator at the world’s leading streaming provider, I worked on overhauling Netflix’s UI ahead of explosive subscriber growth, liaising with content partners to take ownership of assets and artwork, creating milestones and managing team meetings, and performing both technical and creative/graphic design work to ensure assets were up to spec and deadlines were met in time for launch.
Worked with global partners to deliver localized audiovisual assets
Rolled out a global UI change to spearhead massive subscriber growth
Executed technical and creative design work in Adobe Photoshop to guarantee assets met specs prior to global rollout
Ensure that product-wide digital asset change was implemented correctly for Netflix’s UI overhaul on schedule for launch

Creative Services Specialist

The Walt Disney Company

Oversaw the scheduling, organization, and administration of logistics for 4 Disney executives.
Carried out the creation and preparation of information briefs and documents for senior leadership.
Providing guidance to Senior Leadership ensuring proper execution of activities for executives
Performed project management activities for a wide range of internal initiatives and programs to ensure success. 
Utilized Microsoft Office Suite and SAP to execute administrative and clerical tasks on an ongoing basis.

Executive Assistant

Apple

As a Mac Specialist at Apple Retail in Santa Monica, I consistently exceeded sales goals for both consumers and business clients, as well as teaching classes and one-on-one sessions in Adobe Photoshop, Adobe Premiere, and Microsoft Office.

Taplio

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