Account Manager

OMD MENA

-Strategize, monitor, & analyze campaigns across Social, Search, and Programmatic platforms.
-Planning & Developing performance campaigns focused on traffic & conversions, maximising quality leads & ROAS.
-Oversee growth in performance & report on Key Performance Indicators to meet client goals.
-Leading & mentoring an Execution team of Channel specialists in Lebanon/India.
-Ensure data-led optimizations, creating clear test & learn strategies.

Accounts: Department of Economy&Tourism in Dubai, Jumeirah Hotels

Performance/Biddable Specialist

-Setting up and Launching campaigns across Meta, Twitter, Snapchat, TikTok, and LinkedIn
-Developing & Optimizing Paid Social campaigns to meet client KPIs
-Reporting on campaign performance and website behavioral KPIs
Accounts: Mercedes-Benz Cars Middle East, Daikin, Infiniti Cars Middle East

Paid Social Specialist

Hovi Digital Lab

-Preparing agile action plans and resources for SMarketing projects.
-Researching market trends & Analysing target behaviours to optimise marketing strategies.
-Segmenting & Augmenting leads via lead mining tools
-Creating & Enhancing paid campaigns across Google and Social Media channels  
-Preparing & Launching email outreach campaigns via marketing automation tools 
-Building websites architectures & wireframes on Figma
-Tracking & Analysing web performance
-Performing on and off-page SEO
-Setting up clients' CRMs and sales enablement tools
-Preparing weekly health check reports for all ongoing projects.
Accounts: Aladdin (SGE), Garo Boyadjian, Eddress, GoGamers Tech, In2: Sports and Fitness, Ohana By The Sea, Engipro

Digital Project Executive

Lyst Technologies

Business Solutions Consultant

Morgan International

Digital Marketing Coordinator

Fransabank SAL

Intern

Private Tutor

A digital marketing professional since 2019, I have worked with high-profile clients from various industries such as tourism, automotive, hospitality, retail, tech, and more covering a diversified geographical scope across the globe. 

A performance specialist with extensive experience in strategizing, planning, developing, and carrying out paid media campaigns. My progressive experience spans brands such as The Department of Culture & Tourism in Dubai, Mercedes, Infiniti, Jumeirah Hotels, and more.

Key skills and areas of expertise: Digital Performance  · Media Buying · Digital Campaign Execution · Team Management · Strategy Execution & Monitoring · Outreach Marketing · Inbound Marketing

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