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Extensive experience with the full, end-to-end design and innovation process; qualitative UX research, product strategy, customer discovery, product design, facilitation, UX, IA, interaction design, concepting, overseeing lo-fi to hi-fi iterations, content design, prototyping, testing, branding, UI design, design systems, CX, service & experience design, journey mapping. Expertise: • Work with start-ups, scale-ups, tech-enabled companies, and other organizations to create great experiences and outcomes for their business, users & customers. • SaaS; B2B/B2C • Software, hardware incl. consumer products, + hybrid physical/digital • CleanTech, Energy/Utilities, ClimateTech • HealthTech, MedTech • AI/ML, XR-AR/VR/MR, IoT, conversation design • FinTech, eCommerce, EdTech • Digital transformation, accessibility & inclusive design: airports, government, not-for-profit, incl. a Gates Foundation-backed start-up (DEIB-AR) I facilitate alignment, enable better decision-making via actionable & evidence-backed insights. As a creative, curious, continuous learner, my focus lies in collaborating with purpose-driven individuals committed to sustainable growth and positive disruption- via innovative design & tech. • Operating my business since 2013, bar a 3-year hiatus for a role at a scale-up. • In-house roles to Sr. Dir & IC (Principal & Staff) in UXR, Product Design, Product Strategy, Global Website/Intranet & Application Mgt., Digital Marketing Comms, Branding & UI design/creative direction • Collaborated with top-tier product development, UX and service design firms. • First UXR & Product Discovery coach @ a tech scale-up in 2013 • Served on Boards of Directors & advisory committees: instructor at UBC +contributed to curriculum development. Figma, FigJam / Miro / Mural, more as needed, pen & paper!
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