360 OM

Digital Marketing Specialist

Vertu Motors plc

Field Marketing Manager

Retail Marketing Manager

Mill North East

•	Content Management: Responsible for creating and managing a comprehensive marketing strategy., Delivering strong campaigns by directing qualified traffic to the group website, strategies include; PPC, SEO and Social Media Marketing. I have been in charge of managing and trialling multiple CMS’s to identify which would best satisfy business objectives. In doing so, I have gained a sound understanding of platforms such as Sitecore, WordPress and Gforces.

•	Marketing & Budget Management: Responsible for managing the group database within an agreed digital marketing budget. This included creating & posting engaging content across all social media platforms, as well as managing paid search across Google, Bing, Facebook Ads and other paid advertising channels. It also involved building bespoke email marketing campaigns to be sent to existing customers and prospects.  

•	Analytics & Reporting: Responsible for monitoring all Google Analytics to see ‘hot’ areas of the website to generate traffic acquisition and keyword analysis reports to identify the most engaging content so that it can be used more effectively moving forward. As well as compiling detailed reports to improve email marketing campaigns and analysing paid search analytics to identify areas of improvement on both CTR and ROI.

Digital Marketing Manager

Gekko Group - Field Marketing & Experiential

• Sales: Selling Technology brands such as Samsung, Acer, Toshiba as well as Home Appliances in John Lewis and Curry’s stores around Newcastle. Targets achieved/exceeded on a weekly basis.
• Promoting: Demonstrating to customers and staff on how to use a new technology range as well as increase product sales overall
• Reporting: Ensuring all sales were accounted for and reported via online portal

Retail Sales Promoter

Buy-Sarees.co.uk

• CMS: Responsible for managing the Shopify e-commerce solution- have also had exposure with WordPress & WooCommerce and as a result have gained good experience on these platforms.
• PPC: Developed and implemented shopping campaigns to maximise PPC ad performance by targeting consumers searching for fashion-wear, as well as manage bids thoroughly and added negative keywords to filter out the unwanted search terms to increase CTR and reduce spend.
• SEO: Matched the businesses products with search terms on Google to identify keywords for link building purposes whilst conducting on page optimisation using meta tags to improve websites quality score.
• Ad/Landing Page Testing: Created compelling ads which included the businesses USP’s and ran A/B testing to identify which performed the best.
• Email Marketing: Planned and executed email campaigns to capture email addresses to target subscribers with marketing material and promotional offers.

Digital Marketing Executive

Virgin Media

• Sales: Contacted existing customers to offer them savings on mobile phones, sim cards as well as mobile broadband packages.
• Target Orientated: Weekly sales targets were set which were always achieved if not bettered.
• Excellent Customer Service: Delivered great customer service to build rapport with customer prior to pitching a sale.

Telesales Executive

A highly motivated and commercially astute Digital Marketing Specialist with over ten years of experience in creating and implementing successful marketing strategies. Successful background in Retail and Automotive sectors. Demonstrated a track record of delivering consistent and impactful results across B2B & B2C commerce.

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