Nyssa Cromwell's Linkedin Analytics

Full-Spectrum (Stack) Digital Marketer building demand generation marketing engines that drive revenue and enterprise value for B2B hardware tech companies. ~Airtable fangirl~ I am a former software developer turned experienced technical marketer who directly drives net-new revenue for tech startups to increase enterprise value. A self-taught digital marketer who has grown from thinking IT ruled the company, to understanding key business growth drivers such as agile go-to-market strategies, building brand equity, and reporting to key financial metrics (customer acquisition cost (CAC), Gross Margin return on investment (ROI), revenue), aligning and executing marketing to corporate goals. As the marketer at G2V Optics, I architected, designed, and built the multi-channel digital demand generation engine that has attracted FAANG companies, Ivy League schools, national research laboratories, and top-tier aerospace agencies like NASA - driving millions in bottom-line revenue. My goal is to have my sales colleagues focus on consultative conversations with high-intent prospective customers instead of the drudgery of (high CAC) outbound activities.