Nick Zeckets

Air Traffic Control

This is the most exciting work I've ever had the pleasure of being a part of.

At Air Traffic Control, our team has enabled any marketing software from email to web with personalization features. Not segments. Not logic building. True machine learning that dynamically serves up content, products, and anything else a customer can dream up to *each* person.

We're growing rapidly and I welcome the opportunity to share our vision for mass-personalization with you.

CEO, co-founder

PeerWise

Supported this early stage company's product and marketing efforts.

Advisor, Product Led Growth

FunnelVision - Fractional CROs

At FunnelVision, I got to help incredible business leaders scale their revenues by rethinking product:market fit, how to stay lean and achieve scale awareness, and developing cultures of experimentation from the top of the funnel through customer experience and back again.

Principal

YPulse, Inc.

As EVP of Growth, Nick orchestrated product development, marketing, sales, and customer experience for YPulse's industry-leading insights offerings into Gen Z and Millennial consumers. Responsibilities included productization, pricing, promotion and ad spend, marketing automation, sales process and management, and P&L over the growth function.

By redesigning customer operations and product in 2019, Ypulse achieved an 86% growth rate in syndicated revenue.

In 2020, YPulse reached 38% growth in H1 in the face of COVID and quarantines while reducing budget. Also implemented the company's first sales and tech stack inclusive of top of funnel analytics across Google Analytics, marketing insights and automation through Pardot, and sales optimization via Salesforce and related tools. Designed and recruited a full-suite growth org inclusive of marketing, Customer Experience, Customer Success, and sales.

EVP, Growth

QuadWrangle

Founded QuadWrangle in 2011 with the goal of deeply personalizing engagement between universities and their constituents. Across eight years, we managed to develop the most advanced AI solution that increased email open and click rates by nearly 100%, raised giving and other CTA engagement rates by 10X, built a remarkable team, earned the support of some of the country's most prominent angel and VC investors, and raised millions of dollars for some of the world's leading institutions.

QuadWrangle was acquired by Summit Partners-backed Ruffalo Noel Levitz to expand its impact on the education industry and its varied constituents.

CEO Emeritus, Member of the Board of Directors

QuadWrangle was my first startup and the first truly alumni-centric social/mobile solution that makes alumni engagement more valuable for everyone.  Our platform, across web, mobile, and email, provides curated content, a powerful career advancement network and tools to connect and thrive as an alum like events management, online giving and much more.

Led sales and strategy for TRU, the world leader in youth consumer insights through acquisition by WPP growing revenues >30% YoY for 4 straight years.

Vice President, Strategy and Development

- Three straight years of 30%, 40%, and 50% growth to our 30 year mature base syndicated consumer insights business; each of the last three years being the firm's best ever as measured by new revenue.
- Launched and grew TRU's first new syndicated product, The Global Teen Insights Program, into a $1MM business.
- Exceeded 2011 revenue target by 49%.
- Conceptualized, produced and marketed TRU's successful "Uprising" webcast capturing thousands of attendees.
- Highly regarded speaker to client and industry groups alike.
- Responsible for all productization and pricing strategy.
- Initiate, lead and develop relationships with our corporate parent architecture: TNS Custom Research, Kantar, & WPP.
- Insights development and delivery with thought leadership across financial services, mobile, consumer tech, media, advertising, fashion, footwear, retail, and public policy/opinion research.
- Spearheading corporate strategies around C&U, global, and government services.

Director, Strategy and Development

The Nielsen Company

New business development, client management, and product development for a division of Nielsen offering a software solution and suite of aligned services for retail trade management and execution.  Wins include largest contract in division history, ID of new revenue channels, and 100% client renewal rate.

Senior Manager

The Hackett Group

Senior Analyst

Corporate Executive Board

Sales of consulting and function-based memberships to Fortune 1,000 company c-level executives across IT, finance, corporate real estate and legal.  Exceeded goals and expectations quarter over quarter.  Developed new channels leading to new business for the whole practice.  Led team meetings in preparation for quarter closes and motivated peers.

Associate Director, Sales and Marketing

Nick is a product-driven growth leader with experience at the executive leadership level for large publicly traded companies as well as being a serial founder and CEO and currently leads the phenomenal team at Air Traffic Control - an exciting approach to marketing personalization. Prior to ATC, he founded and led QuadWrangle, the leading AI and MarTech solution in Education that was exited to private equity. Key areas of focus are on product:market fit, marketing, sales strategy, corporate data and insights strategy, and team development.

Taplio

Nick Zeckets's Linkedin Analytics

Nick Zeckets

What is Nick talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Nick Zeckets's Linkedin Analytics

Nick Zeckets

What is Nick talking about?

Want to drive more opportunities from LinkedIn?

Nick Zeckets's Linkedin Analytics