Sequel.io

Sequel.io enables companies like Carta, Salesloft, Mutiny, 6sense, Zoominfo, Riskified and Apollo to drive more revenue growth by enabling them to host webinars directly on their websites. 

With Sequel, marketers can easily create an integrated customer journey, from registration to high-quality live engagement, instant on-demand, and rich blog content powered by Sequel AI, all in one place - their own website.

Co-founder & CEO

Pavilion

CEO Pavilion is a private, invitation-only community within the broader Pavilion Executive Community.

Executive Member

Techstars

Lead Mentor for innovative startups coming out of Techstars with a focus on Go To Market, Fundraising & Sales strategies.

Lead Mentor

Chief

I have just joined Chief, a private network that connects and supports the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. Today's leaders are navigating extraordinary challenges --- it's time we share our playbooks 💪

Member

Managing internal teams and external stakeholders, as well as a multi-million dollar budget, I worked on launching new programs that increased brand awareness and the business unit's ROMI. Additionally I took the lead of the first WW brand campaign that culminated with a launch at Cannes Lions and was afterwards implemented by the regions. Always pushing the boundaries and obsessed with technology, I successfully initiated a project in partnership with Microsoft HoloLens that enabled HP to showcase large pieces of technology at worldwide trade shows in Mixed Reality, which lowered our costs and increased the customer experience, a project that was personally presented to and approved by the current CEO and CMO of HP. 

•  Marketing Strategy: Planning and execution of GTM Strategy to achieve business targets and supply new business opportunities to the sales team. Set overall strategic and tactical direction for marketing programs that generate revenue and share. Drive Multi-Channel Campaigns through Direct Mail, Social Media, Digital Marketing and Events.
•  Client Marketing: Worked closely with our customers and our customers' customers to understand needs, insights and to create joint marketing projects.
•  Brand Strategy: Briefed and worked with agencies across multiple fields to define communication objectives, positioning, buyer journey and build story lines with creative content. 
•   Overall management of relationships and investments with key industry associations, journalists and strategic media partners.
•  Thought leadership speaker: I passionately told the HP story through speaking engagements at marketing conferences; also involved in video and written interviews published in main industry publications. 
•  Culture: I established a platform of communication and relationship building between teams within the business for a closer collaboration.

Awards: Marketing Rock Star Award, proposed for Future Leaders and Six Sigma Programs.

Americas Marketing Strategy Lead 

As a member of the UK&I Management Board, reporting both to the Country Manager and EMEA Marketing Director in Barcelona, I was not only the lead on marketing strategy for the region, but I was also involved in making decisions on human resources, business objectives and sales strategies. I managed a successful marketing and insight sales team, building a customer business development program that was afterwards turned into a global initiative and contributing to making the UK&I the best performing region. As a spokesperson for HP UK, I told the HP story passionately at conferences, in interviews with journalists and was invited to represent the company on external advisory boards. I was awarded with Exceeding Expectations 2 years in a row. 

•  Lead planning and execution of Lead Generation, Funnel Migration and Business Development activities to achieve country targets  and supply new business opportunities .
•  Thought Leadership: Expert Speaker at industry events, conferences and HP Events; also involved in video and written interviews published in main industry publications
•  Successful European and National Campaigns and Events planning and execution - Decision making on format and focus by analyzing business needs and sales funnel status; coordination and execution of  complex events; post event analysis on achievement of business objectives  
•  Business Development Programs: I built and delivered a business development program where I trained companies of all sizes on how to build multi channel campaigns in order to engage with their customers. 
•  Strategy Planning: Creation and presentation to senior management and leadership of the annual strategy plan in order  to achieve business objectives and align with the worldwide marketing initiatives  
•  ROMI Tracking: Monitoring and controlling the quality and the impact marketing has on the business.

UK&I Country Marketing Manager - HP Indigo & PWP

•  Marketing Campaign Development & Implementation
•  Event Management 
•  Customer Relationship & Sales Support
•  Development of new markets & NPI Campaigns
•  Industry Associations: Building strong relationships with associations in the industry such as DMA, IPG, BPIF, IDM etc.
•  Business Development Sessions (Internal & External)
•  ROMI Tracking and Analysis

UK&I Marketing and Sales Manager- HP Indigo

Alignment across the Sales and Marketing, linking the sales needs and marketing initiatives, coordinating the successful implementation of all trade activities in UK&Ireland and GWE (Scandinavia, Benelux, Finland, Baltics, Switzerland and Austria), also supporting the EMEA (Europe, Middle East and Africa) central marketing Team within HP Scitex.

Quarterly Presentation to the senior management of the results and objectives of the marketing activities and the impact of marketing on sales and brand perception

Leading the recruiting process for the new internship programme for the HP IPG Department

Marketing and Sales Executive

Founder & CEO at Sequel.io 💜 - host webinars directly on your website | ex-HP Marketing Board Member | Forbes 30U30

Founder of Sequel.io, ex @HP. Growing an awesome team with the purpose of providing organizations of all sizes with the ability to fully realize the future of work and connectivity. 

Expert and keynote speaker at global events with a focus on innovation, the importance of consumer engagement in a B2B environment, women in technology and entrepreneurship.

The Sequel.io #GameChangers Studio is almost ready!!

For the past two years, our 𝐆𝐚𝐦𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐫𝐬 𝐂𝐌𝐎 𝐬𝐞𝐫𝐢𝐞𝐬 has featured some of the sharpest marketing minds out there — CMOs and Revenue Leaders from companies like G2, Zoominfo, Amazon, Sitecore, LiveRamp, Datadog, Atlassian, Calendly and more. 

We then expanded into 𝐆𝐚𝐦𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐫𝐬 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬𝐞𝐬 — a space for marketers to share their real actionable playbooks. We’ve learned from the brilliant teams at Sendoso, Apollo, Copy AI, Carta and others who are redefining how marketing actually drives revenue.

We’ve also taken 𝐆𝐚𝐦𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐫𝐬 𝐈𝐑𝐋, capturing 10-minute interviews live at conferences like INBOUND, Dreamforce, Forrester, and Adobe Summit. The best insights often come on the conference floor — before anyone has had time to over-edit them.

And now… we’re taking it to the next level:
🎬 𝐆𝐚𝐦𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐫𝐬 𝐋𝐈𝐕𝐄 — 𝐨𝐮𝐫 𝐢𝐧-𝐨𝐟𝐟𝐢𝐜𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐮𝐝𝐢𝐨 𝐢𝐧 𝐒𝐚𝐧 𝐅𝐫𝐚𝐧𝐜𝐢𝐬𝐜𝐨.

Anthony Kennada was right in his statement that every company is now a media company. I share that belief. 

But not all content is created equal.

In the age of AI, much of what you see sounds the same. The content that truly cuts through is co-created. It's original, insightful, and actionable. Use AI to repurpose, to scale, to polish. But start with original thought.

If you have a unique point of view or a story that deserves to be shared — DM me or Allie Smith. We’d love to feature you in our Game Changers Series — whether it’s a CMO interview, a Masterclass, an IRL segment, or now.... live from the Sequel Studio in San Francisco ✨

Oana Manolache

Welcome, Alex Gilleland, to the Customer Success Team @ Sequel.io 💜 We’re so excited to have you join the crew!

Alex comes to Sequel from Chili Piper and Goldcast, where he helped enterprise customers elevate their event and engagement strategies — and we can’t wait to see the impact you’ll have on our amazing customers.

Extra fun twist: reunited with Amanda Bagley 😆

It’s been awesome having you in our SF HQ this week — diving deep into Q4 plans and everything we’re cooking up for what’s next 🚀

What an incredible evening we just had…

I’m now on my way back home from an evening with some of the most interesting, fun and genuine humans in GTM. We chatted AI, new org structures, how B2C influences B2B, cuisines, famous chefs and the best spots where to ski this winter 😅

Thank you to everyone coming to our Two-Michelin Star CMO Dinner at Birdsong. And thank you to our great partners, Superside and Upside! 

And thank you to my team for their impecable work ethic and attention to detail Allie Smith and Fabiana Heredia 💜 

Truly a great night! 

#dreamforce #cmo #events

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I once turned the London Tower Bridge blue 🔷 

It was probably my favorite VIP dinner I ever organized during my time at HP. Right on the London Tower Bridge - Insane! 

It wasn’t just about the dinner, it was an experience. One our customers talked about for years.

It mesmerized, built brand trust, and drove revenue.

Field marketing has evolved massively since then.

In a world where brands build global audiences virtually and everyone is pressed for time, in-person events must be crafted with intentionality and an impact mindset.

It takes so much effort to host one — and just as much to attend.

After 15+ years planning everything from VIP dinners to multimillion-dollar conferences, I’ve developed a soft spot for the people behind these moments: 𝐟𝐢𝐞𝐥𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬. They are the unsung heroes of pipeline and brand.

That’s why I’m so excited about our newest launch — Sequel.io In-Person 💥

With Sequel In-Person, marketers can now manage every aspect of their live events — from registration and email automation to post-event analytics — all in one unified platform.

Why it's unique - - - 
✅ Registration flow stays on our site (no broken attribution)
✅ Check-ins flow directly into our CRM in real-time
✅ Every attendee touchpoint is tied directly to pipeline
✅ Combine engagement of your virtual & in-person events in one unified view

It streamlines the logistics, preserves your brand identity, and gives you real-time insights into what actually drives engagement and revenue.

As part of the launch, I’m hosting a special virtual panel tomorrow with the best in the field — Kris Jenkins, EJ Oelling, and Steph Pennell + special workshop from Austin Sandmeyer 🔥🎁  — we'll talk about how to design connected experiences, both in-person and virtual.

🎤 Join us: https://lnkd.in/duB5-dfM

🔗 Learn more about Sequel In-Person: https://lnkd.in/dd6K-7tS

#fieldmarketing #events #webinars

Patiently waiting in the Green Room for EJ Oelling, Kris Jenkins, Steph Pennell and Austin Sandmeyer 🔥🎁 for our virtual session - Designing Connected Experiences Across In-Person and Virtual ✨ 

It's event season - a timely topic for all #fieldmarketers our there!

We're going live in 1 HOUR - join us here > https://lnkd.in/duB5-dfM

Thank you Henry Schuck and Tal Raz for hosting the wonderful dinner tonight. Such thought provoking conversations, incredible food and a one-of-a-kind venue, you can’t go wrong with Quince! 

And so great to brainstorm ideas together today Carl Koussan-Price - excited to be strenghtening our partnership with the ZoomInfo team! Much to do.. 

And Michelle Blondin, loved finally meeting you IRL 🫶

Welcome to the Sequel.io team Nathan Ellis 🔥 so good to have you in our HQ this week! 

Nathan joins us from Livestorm where he led enterprise sales. So funny to hear about some of the customers he closed some time ago who are now with Sequel. From rivals to allies 🤝 

Day 4 and he’s already about to close a massive deal, let’s go!!

PS: didn’t realize you were so tall until I saw this photo 😅

Taplio

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