Sequel.io

Sequel.io allows marketing leaders at companies like Carta, HP, Salesloft, Mutiny, Userpilot and Comcast to easily host live events (webinars, hybrid, virtual & networking events) directly on their website for an integrated branded experience and an increase in website conversion by 300%. No-code. No downloads. 

Sequel.io is also the video infrastructure for virtual platforms like Splash, Rallyup, Ritual Motion and Crowdsol, enabling product leaders to launch 750% faster and more cost effective using Sequel video APIs.

Co-founder & CEO

Chief

I have just joined Chief, a private network that connects and supports the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. Today's leaders are navigating extraordinary challenges --- it's time we share our playbooks 💪

Member

Techstars

Lead Mentor for innovative startups coming out of Techstars with a focus on Go To Market, Fundraising & Sales strategies.

Lead Mentor

Managing internal teams and external stakeholders, as well as a multi-million dollar budget, I worked on launching new programs that increased brand awareness and the business unit's ROMI. Additionally I took the lead of the first WW brand campaign that culminated with a launch at Cannes Lions and was afterwards implemented by the regions. Always pushing the boundaries and obsessed with technology, I successfully initiated a project in partnership with Microsoft HoloLens that enabled HP to showcase large pieces of technology at worldwide trade shows in Mixed Reality, which lowered our costs and increased the customer experience, a project that was personally presented to and approved by the current CEO and CMO of HP. 

•  Marketing Strategy: Planning and execution of GTM Strategy to achieve business targets and supply new business opportunities to the sales team. Set overall strategic and tactical direction for marketing programs that generate revenue and share. Drive Multi-Channel Campaigns through Direct Mail, Social Media, Digital Marketing and Events.
•  Client Marketing: Worked closely with our customers and our customers' customers to understand needs, insights and to create joint marketing projects.
•  Brand Strategy: Briefed and worked with agencies across multiple fields to define communication objectives, positioning, buyer journey and build story lines with creative content. 
•   Overall management of relationships and investments with key industry associations, journalists and strategic media partners.
•  Thought leadership speaker: I passionately told the HP story through speaking engagements at marketing conferences; also involved in video and written interviews published in main industry publications. 
•  Culture: I established a platform of communication and relationship building between teams within the business for a closer collaboration.

Awards: Marketing Rock Star Award, proposed for Future Leaders and Six Sigma Programs.

Americas Marketing Strategy Lead 

As a member of the UK&I Management Board, reporting both to the Country Manager and EMEA Marketing Director in Barcelona, I was not only the lead on marketing strategy for the region, but I was also involved in making decisions on human resources, business objectives and sales strategies. I managed a successful marketing and insight sales team, building a customer business development program that was afterwards turned into a global initiative and contributing to making the UK&I the best performing region. As a spokesperson for HP UK, I told the HP story passionately at conferences, in interviews with journalists and was invited to represent the company on external advisory boards. I was awarded with Exceeding Expectations 2 years in a row. 

•  Lead planning and execution of Lead Generation, Funnel Migration and Business Development activities to achieve country targets  and supply new business opportunities .
•  Thought Leadership: Expert Speaker at industry events, conferences and HP Events; also involved in video and written interviews published in main industry publications
•  Successful European and National Campaigns and Events planning and execution - Decision making on format and focus by analyzing business needs and sales funnel status; coordination and execution of  complex events; post event analysis on achievement of business objectives  
•  Business Development Programs: I built and delivered a business development program where I trained companies of all sizes on how to build multi channel campaigns in order to engage with their customers. 
•  Strategy Planning: Creation and presentation to senior management and leadership of the annual strategy plan in order  to achieve business objectives and align with the worldwide marketing initiatives  
•  ROMI Tracking: Monitoring and controlling the quality and the impact marketing has on the business.

UK&I Country Marketing Manager - HP Indigo & PWP

•  Marketing Campaign Development & Implementation
•  Event Management 
•  Customer Relationship & Sales Support
•  Development of new markets & NPI Campaigns
•  Industry Associations: Building strong relationships with associations in the industry such as DMA, IPG, BPIF, IDM etc.
•  Business Development Sessions (Internal & External)
•  ROMI Tracking and Analysis

UK&I Marketing and Sales Manager- HP Indigo

Alignment across the Sales and Marketing, linking the sales needs and marketing initiatives, coordinating the successful implementation of all trade activities in UK&Ireland and GWE (Scandinavia, Benelux, Finland, Baltics, Switzerland and Austria), also supporting the EMEA (Europe, Middle East and Africa) central marketing Team within HP Scitex.

Quarterly Presentation to the senior management of the results and objectives of the marketing activities and the impact of marketing on sales and brand perception

Leading the recruiting process for the new internship programme for the HP IPG Department

Marketing and Sales Executive

Founder of Sequel.io, ex @HP. Growing an awesome team with the purpose of providing organizations of all sizes with the ability to fully realize the future of work and connectivity. 

Expert and keynote speaker at global events with a focus on innovation, the importance of consumer engagement in a B2B environment, women in technology and entrepreneurship.

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