Extrafemi

- Led communication and design for over 200 projects, whether individually, within a team or leading a team in an independent/ consultant or remote setting across sectors targeted at a young demographic. Sectors like Finance, FCMGs and the United Nations, for example.
- Developed digital and offline campaign strategies for 2 Tier II Nigerian banks for 2018 and 2019
- Managed the web investor portal and contributed to retail investor products for an asset management institution in Nigeria. This led to a 94% growth in digital budget and spending and enabled sound and informed company decisions that ultimately impacted overall business growth. My recommendations on the signup process also increased prospects and eased follow-up/ conversion processes while navigating national regulations and compliance for finance and investment.
- Redesigned and restructured the workflow process for an HR consulting firm, freed up 40% of company time and 50% less staff turnover for our clients while maintaining 100% efficiency.
- Made recommendations on a digital product for a consulting company based in Europe that resulted in the first and sustained sale of the product after nearly 24 months of zero outcomes.
- Recommendations based on research for a fast-moving consumer good- FMCG based in Nigeria led to advertising spending savings of several thousand dollars across the board. 
- Managed the design, planning, and launch of an e-educational product based on WhatsApp to teach students French and accounting in Nigeria and across five other countries across Africa, which led to growth across five (5) countries- Nigeria, Uganda, Benin Republic, Kuwait and Liberia
- Developed the Masterclass course module for a leading smartphone photography company in Nigeria that was valuable in helping business owners drive engagements online and has also been taught to over 600 business owners.

Head of Product

- Collected, cleaned, transformed, and visualized Covid19 data for North Cyprus- tests, infections, deaths, etc. every month from March 2020 to date. These data and visuals were helpful in communication, strategy, and informed decision-making for government and non-governmental bodies alike.
- Collected, cleaned, transformed, and visualized economic data from the United Kingdom- currency exchange rates, inflation, mortgage rates, etc. These data and visuals were helpful in communication, strategy, and informed decisions for property investors in the UK housing market.
- Collected, cleaned, transformed, and visualized the data of all international students in North Cyprus by population on the island and by nationality.
- Collected, cleaned, and transformed data of the government of the Republic of Cyprus to track government spending, taxes, etc, to extract insights.
- Reviewed and queried available data to find loopholes in said data and presented insights that led to better conversations and deeper insights on relevant subjects, such as human trafficking.
- Contributed to and made recommendations on data collection strategies for small and medium businesses, ultimately leading to better cash flow and revenue outcomes.
- Created visually appealing and interactive data visualizations and developed business reports and dashboards that enabled business intelligence and drove action within the business.

Data Visualization Designer

- Led and managed interface and digital design for the first-ever democratized gold app in Nigeria and West Africa
- Executed the redesign for web and mobile for a faith-based organization in North Cyprus
- Contributed to and made recommendations on design for a stablecoin-driven crypto wallet
based in Japan
- Contributed to and managed design for the first-ever gold refinery in Nigeria to aid strategic brand
communication and investor updates
- Redesigned the web user interface for a strategic, non-aligned economic think-tank in
Europe
- Reviewed and redesigned the user flow for "My black market app" on mobile and PC and the deployment to the app store.
- Contributed to and leveraged user research and testing to make recommendations on user
the interface of a leading asset management company based in Lagos, Nigeria
- Led and executed design for a leading smartphone photography company based in Lagos,
Nigeria
- Executed the redesign of the blog user interface of the then-single-largest indigenous media
and hospitality company in Nigeria
- Led and executed design for the investor portal of the then-largest stockbroking company
in Nigeria
- Led and reviewed the design for a multi-location hotel based in Lagos and Port-Harcourt,
Nigeria

UI Designer

• Managed the social media platforms, blog subscribers and email community for a leading co-working space in Lagos, Nigeria
• Managed the Facebook community for a leading smartphone company
• Managed the Jobs and opportunities community for a digital agency
• Managed the tech community on Facebook and telegram led to the physical event and over 100%
membership growth.
• Managed the email subscriber base for a data consulting that led to a growth of over
100%
• Managed and grew the social media community for the then-largest indigenous media and
hospitality organisation in Nigeria by over 10,000%
• Moderated social media platforms for a tier II bank in Nigeria that involved addressing and
escalating client issues of at least 100 per day using Twitter.
• Experience in online community management and digital support services in emerging markets
like Nigeria
• Managed several communities within one of the largest non-profit faith-based organisations in
Lagos, Abeokuta, and Kastina-ala.

Community Manager

• Managed the email marketing strategy across the entire organisation, including but not
limited to setting up automation/triggers, specifics audiences and designing landing
pages to ensure seamless execution.
• Mapped out customer journeys and leveraging opportunities to improve customer
touch-points and user experiences
• Created and updated reports in a timely format to aid company-wide decisions
• Developed appropriate campaign strategies to grow the audience database while refining
own product knowledge to detect opportunities to expand product education to the team
members, exiting and new customers
• Ensured email campaigns were integrated with the overall marketing strategy to drive user
adoption and engagement

Email Marketing Specialist

i. Developed and executed compelling social media, digital and online strategies based on winning consumer and market insights to achieve superior customer engagement and intimacy for positive perception and achievement of business goals.
ii.	Social Media, digital and online Property – Launch, roll out, review, and optimise social media site with a strong ‘engagement’ framework to achieve agreed ROI.
iii.	Developed the plan and the parameters for the corporate and business social media strategy by determining objectives, establishing what needs to be accomplished and defining how it will be done and agree with the business.
iv. Managed social media sites, websites, apps and other digital properties of Genesis Group 
v. Developed annual content strategy, generated, and shared daily / weekly content that built meaningful connections and organically grew the relevant communities with maximum engagement and came up with engaging and exciting programmes to educate staff on the importance of social media, and get them to participate in campaigns and promote social media activities internally.
vi. Engaged in dialogue and monitored customer issues to encourage positive feedback. 
vii. Monitored trends and encouraged the adoption of social media tools to be on top of the latest trends and tools to ensure that Genesis Group is ahead of the competition, reaching the maximum amount of customers and on top of its “tech game”.
viii. Implemented, managed and tracked the performance of social media campaigns on agreed platforms and sites to ensure stated objectives were met by providing reports for executives and management on what worked and what didn’t work with recommendations on how to better results in future

Digital Marketing Consultant

• Led and managed web design for a pastry/ bakery business based in Toronto, Canada
• Led and Executed the website redesign for a faith-based organization in North Cyprus
• Led and managed web design for the first-ever gold refinery in Nigeria to aid strategic brand communication and investor updates
• Redesigned and managed the web user interface for a strategic, non-aligned economic think-tank in Europe
• Redesigned the web user interface for one of the largest and only English publishing houses in North Cyprus
• Led and executed web design for a leading smartphone photography company based in Lagos, Nigeria
• Led and executed web design projects for two crypto-based businesses in Lagos and the UAE.
• Redesigned the website for an insurance company based in Lagos, Nigeria
• Managed as a web administrator for a digital technology company based in Lagos, Nigeria,

Web Designer

• Domain and hosting purchase, setup and management.
• Office 365 purchase setup and management for team members and management, email forwarding protocols, email signature design, mailing list database management.
• Windows operating system reboot and repair and low-level PC hardware maintenance
• Password protocols drafting, 2FA implementation and management
• Reputation management and analytics- setting up google alerts, social media listening and report analysis,
• Website and DNS management and maintenance
• Document conversions from physical to digital copies and management: DOC, PDF, CSV, PNG, PPT, JPEG, cloud storage on google drive, dropbox etc., while managing sharing policies and access.
• Hard drive replacement, software installation, maintenance and management
• Audio files transcription

IT Support Specialist

• Creating and implementing human resources strategies and policies to strengthen the organisation's corporate structure.
• Being a representative of cultural change to align the organization with the approved strategy
• Making necessary reports by taking part in the management and development of Human Resources processes in line with the organisation's objectives
• Planning, creation and implementation stages of all human resource functions, including selection and placement, training planning, performance evaluation and talent management.
• Screening CVs after submission, scheduling and handling Job Interviews
• Selecting and reviewing candidates’ performance for recommendations in a structured
reporting fashion.

Human Resources Specialist

- I assisted with the world bank policy on social empowerment for rural women in northern Cyprus as part of the confidence-building measures (CBMs) to reunite Cyprus after 50 years.
- I advised the northern Cyprus parliament on solving/ drafting a human trafficking policy to rescue Nigerians and other Nationalities of D-8 countries from being victims.
- Planned the sensitization to various locations, such as primary and secondary schools, including clinics, to sensitize public health, water, and environmental matters.
- As the desk officer for Joint Professionals Training and Service (JPTS) Katsina-ala training centre in Benue state, I assisted in generating awareness of available professional courses and attending to enquiries by paramilitary members in rural areas.
- I assisted senior officials of the Lagos State Environmental Protection Agency- LASEPA with compliance monitoring to ensure water standards and safety procedures at various water sites scattered across the Lagos state metropolis.
- I also handled laboratory instrumentation, uses and precautions where I assisted in analysing and assessing potable, surface and wastewater samples across the six laboratories available at the Lagos State Environmental Protection Agency- LASEPA, labelling samples and carrying out physical tests such as Conductivity and pH.
- I coordinated the corps member music group across the twenty-three local governments across Benue state for the Deeper Life Corpers Fellowship, Benue State, the regional choir of Deeper Life Bible Church, Katsina-ala Region, Benue state; across the three (3) Local Governments (Katsina-ala, Zaki-biam and Anyiin; to ensure training, smooth and powerful renditions and growth of the choir across the region; musically and numerically. and Regional and ensuring the growth and development of the Katsina-ala mass music group

Policy Consultant

• Provided strategy and consulting on Carbon credits and Carbon trading to the team for
the Partnership for Market Readiness (PMR) organizing framework for the kingdom of
Morocco.
• Designed the strategy document alongside the team for the Partnership for Market
Readiness (PMR) organizing framework for the kingdom of Morocco.

Carbon Credits/ Trading Consultant

Oluwatonifemi Foundation

1. I worked with the Safe and Smart Foundation to help bridge the gap between sanitary pad accessibility, proper menstrual hygiene, reproductive health, AND Rural Nigerian women and girls by providing free graphic design services to aid these efforts. 

2. I also worked with the Bethesda Child Support Agency established to mobilize efforts of government, private sector, and other development agencies towards securing educational opportunities for children in poor communities by providing free graphic design services.

3. I worked with the Bake for Change Development Foundation and the Unmask foundation to help kids at Special Correctional Centers across Lagos by providing free photography services for their event.

4. As one of the executives of the “IMPACT” foundation, my team and I created awareness for the children and young people of the village of Alabata in Ogun state who had to attend school without shoes. Together and through our advocacy, we raised some funds to purchase shoes for the children.

5. I founded Olmak. Olmak means "Be" or "Become". Olmak (formerly called "Tech-TRNC") is a community to inspire and drive awareness of the opportunities that exist with/ in technology in North Cyprus, create a talent pool, and connect the talent pipeline to vacancies from employers globally while engaging stakeholders from the private and public sectors to the highest levels of government to advance favorable policies for growth, talent attraction and retention. Olmak has been featured on National Television in North Cyprus in the Zikoko publicaiton, and in the Tvine publication, UK.

6. In January 2024, I joined forces with the other trustees to purchase three (3) desktop computers with necessary applications installed for two primary schools located in the city of Lagos, Nigeria

Member Board of Trustees

 FGRAPH OÜ (Himegami Collection/ Shinobi Wallet)

- Set digital marketing strategies using all necessary tools (e.g: website, emails, social media and blogs)
Made product management recommendations for a stablecoin-driven crypto product that contributed to the development and overall company direction. My advice on hiring shortcomings also led to better decision turnaround times.
- Analysed web traffic metrics and suggested solutions to boost web presence
- Monitored SEO/SEM, marketing and sales performance metrics to forecast trends
- Built firm client relationships through social media interaction
- Kept up-to-date with our audience’s preferences and proactively suggest new campaigns
- Liaised with Design and Content teams to optimise customer experience and ensure brand consistency
- Data query and review provided insights that helped the business case for a stablecoin-driven crypto wallet

Strategy, Design and Analytics

Kibris Media Group

- Designed brochures, and magazines, pages for newspapers like Cyprus Today
- Reviewed the designed pages for quality control purposes
- Pitched newsworthy stories for onward review and publishing in the weekly newsletter

Graphic Designer & Digital Marketing

FCMB Asset Management Limited

Digital Marketing Specialist

TISV

- Draft and develop digital and offline campaign strategies for 2 Nigerian banks in 2018 and for 2019 as well as the TISV brand. 
- Social media moderation for the company and client’s pages attending to at least 16 social media complaints per hour every day. 
- Provide event coverage and live moderation at all client’s events across all their platforms and also manage all the social media pages of TISV and clients across all platforms to ensure a uniform brand Identity, 
- Develop content, and digital media strategies for new clients and manage the onboarding process alongside other senior executives. 
- Manage the TISV social team and provide direction on social media campaigns, design briefs, building teamwork, and training team members on new skills.

Wakafire Photography

- Led Business development, Image licensing framework, brand direction, development and management, and strategic partnership management.
- Led Product development by drafting and developing the Wakafire Smartphone Photography Masterclass course module, which has proved valuable in helping business owners drive engagements online and on social media to share our formula for creating amazing images. It is also became a critical module for marketing, communications, and digital media roles.  This course has also been taught to over 600 business owners and students from 2017 to date.  
- Led Product focus: By helping the brand focus exclusively on photography using only mobile phones, producing excellent images for advertising campaigns across sectors like fashion, real estate, consumer electronics, interior design, events, beauty, and International Government parastatals like the Austrian Embassy.

Business Development, Strategy and Product 

Futuresoft (Future Software Resources Ltd)

- Helped Futuresoft Nigeria increase annual revenue to approx $70,000 upon joining the company. 
o	Managed social media platforms and strategies for businesses across sectors like interior décor, art, food, news/ publishing, finance, entertainment/leisure, beauty, fashion, events to mention a few
o	Managed the Futuresoft team, providing direction on social media campaigns, design briefs, building teamwork and training team members on new skills. 
o	Developed the social media strategies and onboarding process for new clients across sectors like food, entertainment and shipping/ haulage. 
o	Planned social media trainings alongside the Managing Director and contributed content to the Futuresoft blog to drive content marketing.

Digital Marketing Team Lead

Genesis Group Nigeria Limited

Worked with the Deputy Managing Director, Genesis Group Nigeria, I delivered social media projects for the single largest indigenous media and hospitality company in Nigeria. 

i. Developed and executed compelling social media, digital and online strategy based on winning consumer and market insights to achieve superior customer engagement and intimacy for positive perception and achievement of business goals.
ii.	Social Media, digital and online Property – launch and roll out or review and optimise social media site with a strong ‘engagement’ framework to achieve agreed ROI.
iii.	Developed the plan and the parameters for the corporate and business social media strategy by determining objectives, establish what needs to be accomplished and define how it will be done and agree with business.
iv. Managed social media sites, websites, apps and other digital properties of Genesis Group 
v. Developed annual content strategy, generate, and share daily / weekly content that built meaningful connections and organically grew the relevant communities with maximum engagement and come up with engaging and exciting programmes to educate staff on the importance of social media, and get them to participate in campaigns and promote social media activities internally.
vi. Engaged in dialogue and monitored customer issues to encourage positive feedback. 
vii. Monitored trends and encourages adoption of social media tools to be on top of the latest trends and tools to ensure that Genesis Group is ahead of the competition, reaching the maximum amount of customers and on top of its “tech game”.
viii. Implemented, managed and tracked performance of social media campaigns on agreed platforms and sites to ensure stated objectives are met by providing reports for executives and management on what worked and what didn’t work with recommendations on how to better results in future.

CSL Stockbrokers Limited

• Led and executed web design and refresh for the investor portal as then largest stockbroking company in Nigeria

Armed with a plum problem-solving rating of 70%, I have delivered on several comprehensive projects across multiple sectors from finance, healthcare, mining, and education, to mention a few, to achieve set goals from user growth and community management/ engagement while managing internal and external stakeholders on the project over the last seven years. 

My particular set of skills in design, digital, strategy, and data, combined with certifications in project management and graphic design, has positioned me to bring exceptional insight to conversations and challenges with clients, team members and stakeholders alike.

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