Emery Industries Pty Ltd

• Management of social media platforms on LinkedIn, Facebook and YouTube
• Providing insights and executing SEO initiatives
• Managing the company website 
• In charge of designing and creating all of the marketing materials which include brochures, catalogues, presentations, and business stationery
• Assessed marketing strategies and plans and led the implementation of the digital channel strategy
• Successfully managed and reconciled the brand marketing budget on a daily basis, ensuring its accurate tracking every month

Digital Marketing Manager

THE SAYFER GROUP PTY LTD

• Developed successful digital marketing campaigns that produced an ROI of over 490.00%
• Maintaining organic social media channels and achieving a 251% increase in audience engagement
• Created effective email marketing campaigns that improved open rates by 23% and conversions by 34%

Marketing Manager 

Lemon Tree Marketing

Lemon Tree Marketing is a full-service strategic agency specialising in all things brand, digital, marketing & design.

• Led strategy workshops, formulated digital marketing plans, and presented strategies to clients
• Managed and optimised Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Bing Ads, and AdRoll Ads for over 35+ client accounts in the United States, United Kingdom, and Australia

Digital Project Manager

TCLH

TCLH delivers high quality catering, labour hire and camp management services to remote locations across Australia.

• Strategized, developed, and managed SEO and paid digital marketing across Google Ads and social media resulting in an average ROI of 267% and a 75.6% increase in monthly sales through the website
• Managed the design and delivery of EDMs. Building the subscriber base from 0 to 500+ contacts
• Spearheaded a complete redesign of the company's website. Which resulted in an increase in unique website visitors by +77% MoM and an increase in form submissions by +81% MoM

Marketing Manager

The Ralan Group

Voted Australia’s Best Family Resort, Paradise Resort Gold Coast is Australia’s only resort with a giant Water Park, Ice-Skating Rink, Kids Club, free daily activities and loads more all under one roof. 

• Developed 200+ graphic design projects (brochures, print advertisements, and menus) 
• Increased engagement rate and follower growth for Paradise Resort and The Ruby Collection by an average of 30.1% MoM and 46.2% MoM
• Responsible for content creation and management for 6 social media accounts (2 hotels and 4 restaurant and cafe venues)

Marketing Coordinator 

Typism

Photographer

Queensland Art Gallery | Gallery of Modern Art

Graphic Designer

Blank magazine

As a versatile and accomplished Digital Marketing and Graphic Design professional, I offer extensive expertise in branding, social media advertising, and Google Ads, seamlessly integrating advanced AI technology to achieve impressive outcomes.

My proficiency lies in devising tailored marketing and social media campaigns that align with the unique needs of each client. I utilize my deep understanding of AI and SEO to create innovative, high-performance solutions that drive growth and engagement.

Check out my portfolio showcasing my creative prowess at https://www.behance.net/odettebettany. 

#marketing #marketingmanager #graphicdesigner

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