TytoCare

Chief Marketing Officer

VP of Marketing

G-CMO

Member

Seebo

VP Marketing

Verint

•	Overall responsibility of Verint’s Product Marketing & Demand Generation teams.
•     Serving wide portfolio of advanced analytics products, including big data and machine learning solutions.
•	Responsible for defining and executing the overall company product portfolio value proposition, market strategy, GTM, product launch and product growth campaigns.
•	Establishing and leading the demand generation activity including content creation, SEO, marketing automation and sales development. 
•	Overall responsibility of cross portfolio offering and sales enablement.

VP Product Marketing & Demand Generation, Cyber Intelligence Solutions

•	Established and leading the Cyber Intelligence division’s Product Marketing group. 
•	Close work with sales team, supporting ongoing strategic sales process and GTM plans.
•	Leading segment based marketing and strategy.
•	Close work with sales team, supporting ongoing strategic sales process and GTM plans.

Senior Director, Product & Portfolio Marketing, Cyber Intelligence Solutions

Cyberbit

•	Establishing and managing the Product Management and Marketing team of CYBERBIT’s Cyber Security portfolio. Reporting to the CEO.
•	Defining and leading strategy, product definition, roadmap, release versions, creating product requirements backlog.

Head of Product Management & Marketing, Cyber Security

NICE Ltd

• Leading the company sales effort for the Analytics, Anti-Fraud and Authentication solutions in the EMEA region.
• Establishing and managing team of solution sales managers that are distributed across the region. 
• Defined and executed GTM strategy for the solution sales team across the region while working very closely with the product house. 
• Demonstrated more than 100% growth in sales YOY while successfully penetrated new markets with new product.

Director of Sales - Analytics, Fraud & Authentication Solutions

• Overall responsibility for the Product Management activity of a new line of business dealing with inbound sales optimization (through advanced analytics and real time Next Best Action decisions).
• Supporting the creation of relevant sales and business models, pricing strategies and go-to-market plans. 
• Leading a group of UX product experts to define a next generation business application in the domain of Inbound Marketing 
• Driving the sales development activities by supporting and guiding the company’s sales force in APAC, EMEA and the US.

Head of Product Management, Contact Center Sales Optimization

• Developing new product and concepts in the domain of Multi-Channel Analytics. 
• Driving the penetration of new product concepts and modules (inbound and outbound).
• Representing as the sales development function in APAC.

Product Manager, Speech & Text Analytics Business Applications

Mobixell Networks

•	Leading the line of products in the field of Mobile Advertising.  
•	Creating Mobixell Mobile Advertising vision and offering, formalizing it in the form of MRDs and 
        go-to-market plans.
•	Centralized Mobixell sales enablement activities in APAC and EMEA regions and led the company 
        to its first mobile advertising deal in strategic accounts such Bharti Airtel (India) and Telecom Italia. 
•	Managing strategic business partnerships and created joint product offering with first-tier 
        partners such IBM and Ericsson.

Director of Product Management, Mobile Advertising

•	Collecting, analyzing, prioritizing, and creating the specifications for the product features
•	Heading the product launch (product’s documentation preparation , training to the sales and support forces)
•	Supporting the Sales and Marketing division in the pre/post sale processes
•	Designing a complex UI desktop product, through intensive work with an outsource usability consultancy firm

Product Manager, Mobile Advertising

Israeli Ministry of Defense

Product Manager

Israeli Air Force

Major Officer - SIGINT (Reserve)

VP Marketing at TytoCare | The clinic has come home.

Over 15 years of experience in Product Management & Marketing – heading world-class B2B/B2B2C products and growth teams for private and public companies across variety of industries. 

While working in the Enterprise Software and Cyber Security market, I implemented an integrated approach of strong user understanding, product ideation, product roadmap creation and related GTM strategies. 
This allowed me to successfully launch new products and transform innovative ideas into market leading products with demonstrated business growth. 


My expertises are:

- Leading new product definition and market penetration
- Managing product management and marketing teams
- Enterprise software
- Big Data Analytics
- Mobile advertising
- Cyber Intelligence & Security
 

Contact me at ohad.pollak@gmail.com

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