iFarm

In a fast-growing AgTech startup, I am in charge of its coolness representation and consistent messaging across different audiences. Also, I work on the growth of organic traffic. My work zones are:

- To hold event, PR, and marketing projects Created brand communication matrix
- Develop coherent brand communications - product presentations, landing pages, socials, ads, sales pitches, etc 
- To implement offline product branding 
- To lead organic traffic growth processes, including website SEO optimization, keyword and link seeding, SMM, etc 
- To participate in investor relations

Brand Manager

Technospark.group

TechnoSpark is a startup studio that manages dozens of deep-tech startups in different technological domains, as well as promotes technological entrepreneurship and startup studio business model. 

As public relations officer, I managed both communications and marketing projects of the studio and its 30 portfolio companies. Achievements: 

– Positioned the company as a country leader in deep-tech business, increasing the visibility of its activity across key audiences, globally by shaping the content and event agenda. 
→ more than 1000 annual mentions in press reached.
→ stable organic coverage and engagement rate in social media due to the loyal community built.
→ the company received an award as the most efficient technology park in Russia.  
  
– Co-developed and implemented integrated Marketing/ PR strategies in line with business strategy for portfolio companies. 

– Owned the process and quality assurance for all content media and marketing activities:
→ Launched regular blogs for 13 companies, 100+ publications in media produced
→ Developed brandstiles for portfolio companies to enhance promo materials, merch, office spaces and company’s booth at tradeshows 
→ Launched 30 websites 
→ Produced promo video for key companies

– Worked closely with stakeholders across the business to identify and develop compelling stories for news releases/ events etc. Regular engagement with portfolio companies and key markets to identify potential stories.
→ Speeded up a news feed from 1 release in 2 weeks to 5 times a week 
→ Set up media approval process

Head of Public Relations

Public Relations Executive

SYGMA.Novosibirsk nanotechnology center || Наноцентр «СИГМА.Новосибирск»

The company owns and manages innovative startups in chemistry, new energy, biotech. I promoted the company as an attractive employer in the local community and established media coverage.

– Established an efficient workflow with media to provide strategic messaging: 10+ episodes went on the air, 30 stories published; initiated partnerships with stakeholders' media offices;

– Produced different types of multimedia content: news, blogs, ads, videos, brochures, etc. to deliver marketing needs. Was an editor-in-chief for corporate website and accounts in social networks;

– Created daily news digest for employees to increase their loyalty and brand engagement, with opening rate >60%.

– Launched an internship program: made a website, held several events in local universities, promoted a program in local media. As a result, 30 interns enrolled annually with a 70% staying-in-company rate;

– Community management: organized internal and public events such as public lectures, film club, calendar parties.

Sib.fm | Сиб.фм

I run a PR agency with key clients from the energy industry and high tech and created engaging content that aligns company business goals.

- Identified and developed compelling stories for news releases/ features/ op-eds etc. that bring the company's communications strategy to life.

– Transformed complex business and technical information into engaging content of different types:l ongreads, infographics, events, visual stories. Promoted the content across relevant media.

– Managed a high-performing content team of passionate writers, photographers, and designers.

– Measured, analyzed, and reported performance of all activities.

Executive Director

Project Manager

Brand Manager at iFarm

Full-stack PR and marketing communications leader. 
Setting up effective B2B content strategies and driving organic and paid acquisition for technology companies

For the last 8 years, I’ve been leading distributed marketing teams and content creators to enhance company visibility for stakeholders, customers, and investors building brand loyalty across different channels.

Most of my skills and knowledge are in:
– Public, Investor, Media relations
– Content Marketing
– Project managing
– Social Media
– Editing, visual storytelling
– Analytics
– Team leading

My specialization — as well as my passion — is emerging innovative technologies in different domains: energy, hardware, semiconductors, robotics etc.

Taplio

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Olga Orlova

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