ModumUp - Social Selling for B2B

I run an agency that specializes in personal branding and social selling for B2B lead generation.
We are an enthusiastic team of 30+ people who are experts in social selling in tech, logistics, finance and digital industries.

Founder and CEO

Georgia State University

My team and I have collaborated with an Associate Professor in the Department of Computer Science for more than two years to establish and enhance his personal brand on social media. The LinkedIn expert profile's followers and connections number has increased from 1309 to 6033, accompanied by the publication of 74 posts. Furthermore, we have successfully elevated the Twitter followers from 103 to 1338. Notably, several LinkedIn posts have gone viral, gaining more than 10K views each.

Beyond these quantitative outcomes, the expert consistently receives private messages containing collaboration offers and other opportunities, all made possible through the cultivation of a robust social media presence. For instance, he was extended an invitation to participate in a professional podcast, where he engaged in discussions on AI and various other topics.

Social Selling Consultant

NetApp

My team and I have notably expanded the outreach to a new IT audience on social media, increasing the number from approximately 800 to around 8,000 representatives of enterprise accounts on NetApp's target companies' list.

Moreover, potential and existing clients have initiated contact with NetApp representatives through private messages. They inquired about sales or engineering contacts and sometimes engaged in discussions on various interesting topics. This serves as a strong indicator of the effectiveness of social selling, playing a crucial role in generating heightened interest and engagement from the target audience.

Microsoft

I was responsible for Microsoft's social media presence in Central and Eastern Europe, including digital projects, Social Selling, and Employee Advocacy programs.

Social Media Marketing Lead in Central and Eastern Europe

- Managed social media accounts for B2C and B2B audience with help of the digital agency.
- Launched 5 special projects in digital.
- Conducted 4 digital marketing campaigns (B2C and B2B).
- Led social media reporting and social listening processes.
- Organized social media internal training and experience exchange events every month.
- Led SM employee advocacy project.

Marketing Communications Manager, digital, social

- Managed communities of software developers, it-professionals, and startups in social media.
- Developed social marketing strategy.
- Created pieces of content from scratch: social media posts, articles.
- Changed the SM focus to a more creative one.
- Led digital reporting project for the owned resources.
- Worked with niche media in order to promote events and courses.

Digital Marketing Specialist

Took part in the program for students.
 
- Organized 2 technological events for students and startups with 100+ participants in order to promote Microsoft technologies.
- Conducted several demos of Microsoft products for students.
- Coordinated activities of other Microsoft student partners.
- Took part in Imagine Cup technological competition for students as a startup project lead.

Microsoft Student Partner, team lead

National Research University — Higher School of Economics: Laboratory on Positive Psychology

- Conducted psychological research: work motivation of IT-professionals
- Supported laboratory website: updated information, wrote articles

Researcher

Hi, I'm Olga! I founded ModumUp in 2018, inspired by my experience as a social media lead at Microsoft. During my time there, I managed social selling, social media marketing and employee advocacy programs in Central and Eastern Europe.

Now I'm located in Austin, Texas, and manage a remote team of over 30 professionals in Social Selling and LinkedIn marketing at https://modumup.com/.

My team and I work with Microsoft partners, AWS partners, NetApp, Logitech, Georgia State University and other organizations to develop personal social media profiles of key experts, thought leaders and top managers.

WHAT YOU CAN ACHIEVE WITH US

- Engage with prospects and acquire new B2B clients using LinkedIn and other platforms
- Build your partner network and attract B2B partners via LinkedIn
- Attract employees and build an HR brand on social media
- Increase brand awareness among your target audience representatives using Social Selling
- Boost your top managers' profiles and position them as thought leaders on social media
- Attract the attention of potential investors via LinkedIn and other platforms

We manage personal social media profiles by developing their positioning strategy, creating content based on interviews and other sources and handling networking interactions and private messaging.

Additionally, we provide consultations on Social Selling and run mentoring groups where each participant works towards their goals.

I enjoy public speaking and creating content, sharing valuable materials.

My core values are freedom, responsibility and innovation.

Currently, I'm interested in AI and exploring practical applications of various AI tools. I've become a super fan of these possibilities.

If you have any ideas for collaboration, I'm open to discussing them here or via email: olga@modumup.com

We hosted a Thanksgiving networking event for our AROUND ATX community together with Go Global World, and it turned out incredibly warm and fun 😊

Huge thank you to everyone who joined and spent the evening with us!
Loved seeing founders, builders, and tech people connect in such an informal atmosphere 😊

And a special mention to my wonderful husband Dmitrii Bondarev, who cooked the turkey and baked fresh bread - definitely the highlight of the night!

Olga Bondareva

Founder @ ModumUp, Organizer of B2B Marketing Leaders Community and Podcast, Speaker, Microsoft Alum, Stanford LEAD

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Hi Austin TX friends 👋
Tomorrow, Nov 27, we’re hosting a Thanksgiving Tech Networking event for startup founders, investors, and tech enthusiasts. 

It will be at our home in Steiner Ranch, and we already have around 40 people registered.

It’s a casual community meetup: participation is free, and everyone brings something to share - food or non-alcoholic drinks.

If you’d like to join us, let me know and I’ll send you the details! 😊

📢 Social Selling Trends 2026
It will keep changing, but the foundation stays the same: people trust people.

At ModumUp - Innovative B2B Marketing Agency, we’ve analyzed our projects with ROI 200-400% and outlined what really works:

- Clear and credible LinkedIn positioning – no over-polished buzzwords, just a natural, trustworthy profile
- Accurate target lists – Sales Navigator and AI make it possible to build laser-focused audiences
- Consistent, authentic content – human stories stand out in the AI noise
- Networking and community building – comments, mentions, private messages, and eventually your own community
- Lead generation with micro-segmentation and quick follow-ups, and the formula that never fails: online + on-site

In the report, we also share key metrics and message sequence examples.
📄 Find the Social Selling Trends 2026 report below and see how to make your B2B growth more human again 🧡

Social Selling Trends 2026 by ModumUp agency

We recently hit a milestone I’m really proud of. One of our clients, an AI platform in the US market, closed two enterprise deals in the first year from the leads we generated! 🎉

And yes - it’s "just two deals," but in the enterprise segment that means over 1,000% ROI in the first year.

This project was focused strictly on enterprise accounts: a clear target list, deep personalization by companies and roles, and close coordination with the client’s sales team.

Sales cycles are long, decision-making involves multiple stakeholders, and results show up only after consistent work over time. That’s completely normal for enterprise Social Selling.

That’s why the right way to evaluate effectiveness is on a 12–18 month horizon. Deals have time to close, revenue becomes visible, and ROI can be measured accurately.

Very happy with this outcome and with how Social Selling can deliver measurable results in complex B2B segments😊

AI-generated LinkedIn comments are getting out of hand.
As soon as I publish a post, completely new accounts appear out of nowhere. They’re not in my network, we’ve never interacted, but they immediately leave comments and send connection requests.

It’s obvious that some people are running automation that monitors certain keywords and drops comments. And you can spot these comments instantly. They don’t react to the meaning of the post, they don’t add anything to the conversation - they just look synthetic.

Sometimes I even reply to those comments just to make it clear that I know they’re AI-generated, because the last thing I want is people thinking I’m artificially boosting engagement.

Are these comments effective? I really doubt it.
In our Social Selling projects, we always comment manually. We read the post, understand the context, and write something relevant. That’s how you keep it real and build trust, especially in B2B.

And to be clear, I’m not against AI at all. I use it myself every day. But the ideas, drafts, and voice are mine.

These automated comments, on the other hand, feel completely synthetic, with zero human touch. And that raises an important question: what does this actually do to your reputation?

I’m wondering if anyone else is getting a wave of AI-generated comments lately.

The Diary of an Entrepreneur – Oura ring insights, Stanford LEAD neuroscience course, and Thanksgiving networking with 30 people at our home

In today’s episode I’ll talk about:

- My first three days with the Oura ring – what useful data it gave me

- Finishing the Neuroscience and Exemplary Leadership course in the Stanford LEAD program – the most important insights from the entire course

- Our Thanksgiving networking event at home – 30 people from tech and startup fields, how it went, and what stood out

This series is my way to reflect on health, leadership, community, and the path I’m building as an entrepreneur in the US.

I’m experimenting with a new format for The Diary of an Entrepreneur - short videos instead of livestreams.
Curious which one you prefer 😉

In today’s episode I talk about stress-management as an entrepreneur.

My Oura ring keeps showing "Stressful day", and for a long time I thought the solution was to eliminate stress.

But in the Neuroscience and Exemplary Leadership course at Stanford LEAD, I learned something important: it’s impossible not to stress. What really matters is how fast your system can come back to balance.

A few things I cover in the video:
- HRV as a way to understand how your nervous system recovers
- micro breaks (a simple 2-minute practice that actually helps)
- why my days still look like "stress-stress-stress", even with good HRV
– and how I’m learning to recover faster instead of trying to avoid stress

Let me know: do you enjoy this short-video format, or should I return to livestreams?

I'm so glad Social Selling is becoming a procurement category. Over the past six months, our agency has been invited to four RFPs specifically focused on Social Selling services on LinkedIn. 

Here’s how things are going:

RFP #1 - selected into a company-wide vendor pool.
We became one of several approved Social Selling providers for the entire organization.

RFP #2 - chosen as the sole partner for a project in a cloud technology department.
Managing three LinkedIn profiles for that business unit.

RFP #3 - again included in a company-wide vendor pool.
Another enterprise company that sees Social Selling as a strategic capability.

RFP #4 - currently in progress.
We’re preparing materials now and hoping for the best 🤞

What’s exciting here is not just the results, it’s the shift in mindset.
Сompanies see Social Selling as one of the key tools for reaching enterprise-level customers and entering specific B2B niches.

Social Selling helps reach decision-makers directly and build trust through personal profiles rather than brand pages. It’s no longer a "nice to have." It’s becoming a core part of how B2B companies go to market.

The Diary of an Entrepreneur – mortality questions, AI results, and school Thanksgiving

In today’s episode I’ll talk about:

- Thoughts about death – they often appear in deep coaching and personal development programs. Do they actually help us understand ourselves and find meaning, or not?

- How AI changes marketing – members of our B2B Marketing Leaders community share practical cases: higher conversions, more efficiency, and marketers getting promoted

- Thanksgiving lunch at my daughter’s school – how it went and what stood out to me

This series is my way to reflect openly on business, life, growth, and everything that shapes my journey as an entrepreneur in the US.

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Olga Bondareva's Linkedin Analytics

Olga Bondareva

Performance ScoreOlga Bondareva's LinkedIn Performance

Olga Bondareva's Best Posts (last 30 days)

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Olga Bondareva

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olga Bondareva's LinkedIn Performance

Olga Bondareva's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Olga Bondareva's Linkedin Analytics

Performance ScoreOlga Bondareva's LinkedIn Performance

Olga Bondareva's Best Posts (last 30 days)