Founder Institute

Marketing and GTM mentor

AppFollow

Marketing & Partnerships

Head of Marketing

Startup Weekend

Marketing Mentor

TryTheTrend

Planned and launched company's rebranding
Developed GTM strategy 
Launched and managed collaboration with key partners and influencers (Bank of Ireland, Fora.ie, Dublin Igers), increased number of MQLs by 40%.

Head Of Marketing and Business Development

Girls in Tech

Marketing & partnership manager

Lucey Fund

— Launched Fund's presence in 6 countries (Sweden, Germany, Netherlands, Denmark, Canada and
USA). 
— Built strategic partnerships with startup communities around the world; Launched and managed scouting campaigns;
— Created marketing and promotional materials;
— Managed department of 3 people;

Marketing consultant for Fund’s clients:
o Identification of clients’ needs, development of marketing strategy align with clients’
requests;
o Product marketing;
o Analytics, constant improvement of the product marketing in alignment with clients’ feedback;
o Launch of clients businesses onto new markets;

Marketing Manager

e-Legion

— Increased the number of website monthly visitors by 35%, social media pages by 40%;
— Increase brand awareness by building partnership and running co-marketing activities with Google, Microsoft, Yandex and organising Russia's biggest international conference for mobile companies (worked with Spotify, Twitter, TechCrunch, Soundcloud, etc) 
— Support of Sales Department by creation and implementation of marketing solutions, analysis of competitors, preparation of sales presentations, customer support;

The leading organiser of: 
— International Mobile conference #MBLTDev and  #MBLT (90+ speakers from top IT companies of Asia, Europe, Russia, and the USA, 70+ mentions of Russian leading media. 2500+ participants)
—  Online school for Android developers (in partnership with Google). 14 online lectures, 30,000+ participants (10,000+ in 2 days), 60+ mentions in media 
— Apple Developers' Community camp in St.Petersburg and Kazan 
— School of mobile developers (iOS, Android, Windows) — 11 schools in 3 years, 8,000+ applications

Marketing Specialist

Board of European Students of Technology

PR, marketing and strategic advising of the executive board of the organisation. Advising on the internal and external communication. Delivering training sessions on PR, SMM and digital marketing.

Advisory Board Member of BEST St.Petersburg

A member of local board in BEST (Board of Europeans Students of Technology) group in Saint Petersburg. 
Responsibilities:
- coordinating PR department
- promotion of organization within university offline and online (Vk.com, Facebook, Twitter). 
During my work  I increased the amount of followers of LBG's groups in Vk.com (from 0.5k to 1.5k people), in Facebook (from 0 to 1k people)
- working with media;
- creating design of promo materials;
- creating promo videos for educational courses and for the Local Group
- collaboration with University;
- creating social program for Regional Meeting of students of Baltic Region;
- writing articles for promoting BEST and events;
- writing press releases;
- Responsible for PR of group's events, articles for local media.

Vice - President for PR

GEEK PICNIC

Geek Picnic
— Increased number of attendees by 14 times; 
— Organised 50+ mentioned in the local media (including Metro.ru, the St.Petersburg Times) 
— Organically increased number of social media followers by 20 times (from 500 to 12k)

IT-job fair "Nayti IT"

— Increased number of attendees by 5 times; 
— Organised 10+ mentions in HR and recruitment magazines;

Public Relations Executive

STA Travel

— Main organizer of the 1st foreign university fair of the company in St. Petersburg and English contest for schools. Gathered 400+ participants of the fair with mentions of the leading media of the city;
— Established partnership with 5 leading universities and colleges in St. Petersburg. Grew number of leads by 3 times.

Public Relations Manager

Marketing & Partnerships expert | GTM | B2B SaaS | Startups

Please, let me know when we met or how I can be helpful, when adding me on LinkedIn. 

Marketing leader with 10+ years of experience in B2B SaaS. Skilled in building and amplifying brand awareness, lead acquisition and customer activation through partnerships and multi-channel campaigns at various stages of customer lifecycle. Established and set up cross-team collaboration with Sales, Success, Dev and Product teams.

Specialties: 
Data-driven marketing strategy 
Partnerships (technology, consultancy, marketing)
Leadership, Cross-functional team development
Event management
Brand Awareness
GTM campaigns
Customer Marketing
Demand Generation

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