Olga Skrzynecka's Linkedin Analytics

Achievements & Duties • Producer of video trainings and new format such as relaxation with Ewa Chodakowska for Be Active TV the biggest in Europe and first in Poland fitness on demand platform (which is over 20% of video content among complete workouts on the platform) • Supervision of publishing projects ( Bestseller 90 Days of Ewa Chodakowska or Official Cook book of series FRIENDS on Warner Bros license, Calendar 2021) • Responsibility for digital performance (SEO, SEM, ADWORDS) and creating communication in GDN with external partners for Medical Center Mavit (creating high performing promotional campaign with 3000% ROI) • Responsibility for PR strategy creation and activities selection and execution within Polish market (increase of value free media coverage over 200% YTD via quality approach to media relations) • Competency in building long-term relationships with press and digital journalists as well as influencers and key opinion leaders. • Part of the Rimmel Team created end-to-end content and SM strategies for FB Rimmel London PL (till know it is 3,3 mln followers) • Led successfully market launch over 50 products from pharma and beauty industry • Conceptualized, developed and executed marketing campaigns that build memorable brands • Developed and launched integrated, multi-channel marketing campaigns that propelled sales • Created effective strategies for existing brands and white space launches (new segments / new brands) for pharma industry (OTC business) and consumer brands (mass and luxury one) • Used an integrated approach to create balanced programs for clients to build their respective brands. • Złoty Spinacz – Product PR – for running the campaign „Meteowrażliwi” for Meteo brand • SABRE Certificate od Excellence – Consumer Healthcare – for „Zdrowe Zatoki” campaign which was choosen as one of 3 best European PR Campaigns • Magellan Award (Bronze) – Consumer Communication and commendation Top 50 Publicity Campaigns of 2004 awarded by League of American Communications Professionals for PR activities for “Zdrowe Zatoki” program I am passionate about untapping opportunities in conjuction with delivering results. Believe in Team work and matrix relations as a key to grow and succeed along projects I am responsible for.