Oliver Baxter's Linkedin Analytics

I thrive on being given big objectives and a blank sheet of paper, which has seen me create category-leading brands that people trust, and building sticky, satisfying services and products that people want to keep using. I've been on the founding team of two (very different) startups since 2017. One a venture-backed, Series B insurtech, which built the UK's first pay-by-mile car insurance policy and was acquired by Direct Line. The other, the world's first trail running & music festival, which has been bootstrapped to 4,000 attendees and counting. I had no prior previous experience in insurance, nor in large-scale festival delivery. As a creative, commercial and numerate business leader, I have a proven track record of developing and executing go-to-market strategies, telling powerful brand stories, establishing new growth channels and building highly engaged communities. My extensive experience in very early stage businesses and agencies has always seen me wear many different hats, making me a fast learner with a broad skillset. I’m a compassionate leader and colleague, driven by collaboration and good communication. I build highly engaged, empowered cross-functional teams of specialists that mirror my dedication to delivering high quality work and brilliant results.