Head of Media

Content Stadium

Set up, managed and grew the marketing department, with a goal to increase awareness, leads and product demos. Responsibilities included:
  •  Defining the (B2B) marketing strategy, from research and targeting, to budgeting and goal-setting.
  •  Executing the marketing strategy, including multi-language website content, client case studies, newsletters, blog posts & SEO, social media, advertising (digital, print, radio), customer marketing, partnerships and events, brand management, product launches, etc.
  •  Developing and launching a new brand identity and messaging.
  •  Hiring and managing two full-time employees and a team of freelancers.
  •  Part of the Management Team involved in company-wide strategy and decisions.
  •  Results include: x22 increase in website users, and more than double the number of qualified leads.

Content Stadium is a content creation platform aimed at social media and digital teams.

Marketing Director

Inbound Marketing Manager

Weekends in Rotterdam

Guest contributor, writing articles about things to do in Rotterdam.

Guest Blogger

Sana Commerce

Responsibilities included:
  • Team lead for the Content Marketing Team (content, copywriting, SEO and design specialists), including developing and growing the team, improving processes, goal-setting, and project management.
  • Senior content creator and copywriter for global marketing campaigns, working across website content, email marketing, SEO articles, thought-leadership assets, social media and more.
  • Project lead for the launch of the new company style guide and brand proposition.

Sana Commerce is an international scale-up providing B2B e-commerce software solutions.

Senior Content Marketing Specialist & Team Lead

MetrixLab

Responsible for all global marketing content and communications, including:
  • Creating and distributing blog posts, emails, videos, white papers, social media content, press releases, case studies, product descriptions and interactive content.
  • Developing and managing global marketing campaigns, strategies and messaging.
  • Educating colleagues in different departments on our tone of voice and writing best practices.

MetrixLab is a global market research agency, specializing in brands, advertising and products.

Digital Communications Specialist | Global marketing team

London & Partners

Responsibilities included:
  • Editor (project manager and writer) for the website's “What’s on” section, and for the French website domain.
  • Editorial project manager for marketing and commercial campaigns.
  • Digital copywriter and subeditor, working across website, social media and email content.
  • Line manager.
  • Results include: +100% organic website sessions to Bonfire Night 2016 content (to 290k), +31% to Christmas 2016 content (to 550k), and +88% to New Year 2016 content (to 300k) year-on-year.

London & Partners is the Mayor of London's official promotional agency, and visitlondon.com is the capital's official visitor guide. The website attracts more than 3 million users per month.

Digital Content Editor | visitlondon.com editorial team

Responsibilities included:
  • Editor (project manager and writer) for the website's “What’s on” section.
  • Digital copywriter and subeditor, working across website, social media and email content.
  • Social media duty editor, in charge of all channels for a day with a goal to increase engagement and clicks.
  • Results include: +25% organic sessions to the “What’s on” website section in one year.

Digital Content Executive | visitlondon.com editorial team

Fluid London

Writing reviews and articles about London's restaurant and bar scene.

Journalist and Reviewer

Marriott International

• Marketing responsibilities: Creating print and digital collateral, launching the hotel’s email newsletter and social media channels, updating the website content and e-commerce channels, organizing sales events, and managing partnership opportunities.
• Sales responsibilities: Proactive corporate sales, and maternity cover for reactive social event sales.

Sales & Marketing Executive | London Marriott Hotel Regents Park

Responsibilities included:
  • Responding to inquiries for conferences, events and group bedrooms for 9 Marriott hotels located in the south and west of the UK. 
  • Sending proposals, negotiating on rates and drawing up contracts. 
  • Maximizing revenue by up-selling and cross-selling to keep business within the brand.

Sales Executive (temporary cover) | Marriott South West Sales Office

Responsible for coordinating meetings and events on the day, and hosting social functions.

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