Olivia Lancerotto's Linkedin Analytics

𝑮𝒐𝒐𝒅 innovations need 𝒈𝒓𝒆𝒂𝒕 marketing. Having worked for large international organizations as well as SMEs over the past 20 years, I understand that successful go-to-market strategies for new services require a dedicated approach. No matter the size of the company though, innovation teams often lack the internal resources to develop a holistic marketing concept for a new (niche) product. Being a mom, I want responsible innovations to succeed in order to secure a liveable future. 𝐈 𝐭𝐡𝐮𝐬 𝐡𝐞𝐥𝐩 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐭𝐡𝐞𝐢𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐨𝐮𝐭-𝐨𝐟-𝐭𝐡𝐞-𝐛𝐨𝐱 𝐠𝐫𝐨𝐰𝐭𝐡 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬. ➡️ You want to be confident that your sustainable innovation is user-centric and future-proof. ✅ Innovation marketing places the question of purpose and benefit at the beginning rather than the end of the innovation process. I'll help you with market research, interviews, organization of hackathons, value proposition and brand development. ➡️ You want to ensure acceptance among your stakeholders. ✅ Innovation marketing creates trust and movement through community building. I'll help you with innovative event formats and targeted communication towards your internal and external stakeholders. ➡️ You are worried that your marketing department doesn't have the necessary ressources to draft a customized marketing strategy from scratch. ✅ Innovation marketing ensures market success through innovative marketing. I'll help you create tailor-made communication concepts. 💌 I'm happy to connect with you. Contact me for more information on innovation marketing workshops, strategy consulting or on-demand marketing services at [email protected]. 🌎Services available in German, English and French.