Olivia McMaster

Head of Ecommerce & Marketing

Wunderman Thompson UK

Actionable opportunity identification for Ecommerce brands that deliver sales growth.  Creation of engagement strategies and plans, based on your brand and trading needs.

Our experienced team is made up of ecommerce leaders and specialists across retail, consumer goods, luxury and consultancy to provide services in customer acquisition, trading & merchandising, content & design and customer engagement, all underpinned by analytics and optimisaton.
 
Part of WPP, broadening the existing global commerce capabilities in strategy, experience, technology, and data.

Head Of Ecommerce

Bravissimo

A member of the Senior Leadership team directly reporting into the CEO.  Responsible for the delivery of the Marketing and Ecommerce strategy. Owner of the trading plans for Bravissimo and trading plans globally.  

Introduction of new Ecom roadmap,  delivering platform improvements that achieved strong international growth

Delivered sales revenue that overperformed against yearly budgets

Led CRO strategy that achieved +5% incremental c.rate improvement

Identification of profit growth opportunities within marketing mix to deliver improvements in EBITDA for international markets.

Gemini Woman

Led the successful delivery launch of a bespoke ECommerce platform for a Women’s Fashion SME. 

Established processes from marketing and merchandising through to logistics and despatch. 

Further successes achieved through creation of new product sourcing strategy to support business growth.  

Full P&L and trading responsibility.  

Digital arm under my leadership grew to become the leader within the sector.

Claire's Accessories and Icing

Led the marketing and content strategy across claire’s global website (NA and EMEA) with a focus on improving UX and developing social channels.

Creation and delivery of the global ecommerce operations – including establishing the trade, content management and optimisation of multiple global sites each with a 26,000+ sku count

Creation of new global content strategy, tailored to multiple regions to optimise demand

Project lead for technical team, delivering front end experiences aligned to ecom strategy

Created social strategy for Europe. + 52% follow growth under my lead

Group Digital and Social Content Manager

E-Commerce Manager

Arcadia Group Ltd

Assistant Buyer & Merchandiser

The Donna Karan Company, LLC.

Sales and Marketing Assistant

Merchandisers Assistant

Head of Ecommerce at Everymile at Wunderman Thompson Commerce & Technology

Experienced ecommerce leader for specialist retailers and global brands, with proven success delivering commercial growth in volatile markets​.

Extensive experience leading marketing and trading strategies for multi-channel retailers. Solid track record in translating vision into results.

Expert at building ecommerce teams from ground up, with the optimal skills for continuous growth across multiple disciplines.

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Olivia McMaster's Linkedin Analytics