Ollie Whitfield

Produces content nobody thinks of. Generates pipeline, awareness, differentiation.

We break the boring out of b2b content. So much of it is utter trash. 

How to work with us:
Starter Video Pack - for Founders who need to make a name for themselves
90 minutes of your time, content strategy mapped, 5 short form edited videos cut for you. 
Dont like them? Full refund. 

Hour a Month Content Pack - 
Similar to the above, just 60 mins of recording instead of 30. 
More videos. Quantities TBD per deal. 

Build Us A Show:
Custom. You ask us to make "Hot Ones" but for your brand and situation. We go and do it. 

Work examples: 
⏬ GTMDifferent (Pinned post)
⏬ CRO Crimes (Pinned post)
⏬ More we can share soon...

Marketing Team Lead - Demand Generation

Leading the Demand Gen team at VanillaSoft and Autoklose. 

Q1 2022 - 105% demand gen lead commitment
Q2 2022 - 125% demand gen lead commitment
Q3 2022 - 110% demand gen lead commitment
Q4 2022 - 115% demand gen lead commitment

Noteworthy:
Give-A-Con - 
VanillaSoft's first ever Virtual Conference executed March 2022. 250+ highly qualified target buyers registered in the Higher Education market. 16 leading speakers in the space delivering 8 sessions over the course of the 1-day event.

Growth Month - 
Autoklose's first ever Virtual Conference executed June 2022. 47 leading Sales and Bootstrapped growth speakers delivered 2 sessions per day, over every business day in the month of June. 1250+ highly qualified target buyers registered for the event to support the Autoklose product line pipeline, focused  on Founders running their SMB's. 

Leading Bi-Monthly Webinar Execution - 
Twice monthly webinars focused on separate target markets to provide pipeline and lead flow for our 2 product lines, each having very different ICPs. 
Guest planning and logistics, approaching sponsors and Hosting each show. 

2021 record webinar: "The State of Cold Sales Outreach" hosted by Darryl Praill ft. Brynne Tillman, Victor Antonio & Samantha McKenna. Sponsored by Lavender, RepFabric, Tenbound, Progress Coaching. 800 registrations.

2022 record webinar:  "Write The World's Best Emails" hosted by myself ft. Samantha McKenna & Kyle Coleman. Sponsored by Allego & Lavender. 500 registrations.

The 0 To 5 Million Podcast - 
Launched the podcast in March 2021 from idea to weekly publishing on Apple Podcasts, Spotify, Apple Music and all other popular podcast platforms. Currently at 4000+ downloads.
Began publishing video episodes on YouTube in November 2022 as well as weekly LinkedIn Live and Twitter broadcasts.

Events are hard. Why Above The Fold was a slam dunk if you ask me: 

1) tapped into community 

Lots of people knew each other. But not everyone. Space for making connections but also familiar faces 

2) Location
Absolutely crushed on this. Beautiful, easy to get to 

3) Tone
If your conference is on the beach it can't be a super serious jam-packed agenda to the last second. Pretty relaxed agenda with time to chill

4) Workshop leaders 🤝
Top tier. Some of the very best at what they do. Come for the talent, stay for the weather, come back for the fun of the group 

-------

There's 39 other things Spiralyze did to make it a great event, especially being their first go at one

They got their props but Sahil Patel Helen Regnier Sydney Godfrey Maddie DeWitt & many others, unbelievable effort🤌🤌🤌

Fractional + Marketing Agency for b2b sales firms. - Partner @Slingshot Content

Last week I BOMBED on stage in Florida. 

In front of 110 people 👀

A couple of ploys I used & things to do better next time - hold me to them.

1) Make a good joke early on. 
Good starts settle you in. Make sure it lands. 

2) Dont do all the hard work. 
Fortunately for me, I had a stunning setting to divert attention to. 

3) Slow the F down. 
I speak very fast. Some of my instructions and jokes didnt hit where I didn't give them time to land. Slow is smooth, and smooth is fast. 

4) Over prepare. 
We did so many practice runs and honed in what we wanted to say. Kicking off a conference is largely about the start and the very end. Get them right. I felt pretty comfortable the entire time, because I knew my material. 

5) Have props in the audience. 
Multiple times, I had people I can draw out a reference from during my delivery. Calling on someone who did something funny during the day. Getting a team member to put their hands up. Poking fun at a member of our team or a popular figure in the audience. Breaks up what you're saying. 

6) Stand up straight. 
I have horrifffficc posture. Im 6'4. Need to work on that. 
------------------
Cant wait to do it again next year at Above The Fold '27.

21 hours of travelling later. 

2 time zones. 3 cities. Fog, rain, snow, sun. 

Superbowl day. 
Above The Fold week. 

🤌

Kicking off Above The Fold this morning. 

So worth the trip.

POV: Your CEO asked you to make a change that will "just take 2 minutes". 

Water was nice and warm huh, Sahil Patel.

LHR --> FLL 🌴

https://lnkd.in/eJ3UQ5Bg 🔜

Content not getting the creds you think it deserves? It's not the algo. 

Make something people want more than what you make now. 

Simple, evergreen, always applicable measure of why things work or dont.

People always ask me... no they dont at all.

Swapped ChatGPT for Gemini this week. 

So far I'm just £220 a year better off and it works better ❤️

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