Olumide Adaramoye's Linkedin Analytics

Olumide Adaramoye is a lifecycle marketing professional obsessed with building, optimizing and automating growth loops for b2b and b2c fintechs, SaaS, and DTC e-commerce. He helps brands identify their most valuable demand (audience with potential high Life-time-value) and convert them into revenue generating customers while optimising for retention by creating personalised, delightful, shareable experiences using behavioural marketing automations. He has proven experience easing users and b2b clients across the AARRR Pirate Growth funnel and the A-A-A-A flywheel. User/Client Acquisition: through content marketing, community, direct response marketing, lead generation, cold outreach, landing page optimization, and experimentations via paid ads (VMWare, Optimize, Taplytics, Meta, Google, and 3rd party ads). User Activation/Client onboarding: through comprehensive, engaging onboarding flow via email drip, web, SMS, pop-ups and push notifications, multimedia explainer videos, in-app walkthroughs, live onboarding sessions and peer onboarding. Retention: through gamification, features optimization, personalized messaging, and incentivized loyalty programs. Referral: Product-led growth to generate PQLs, self-serve workflows, viral loops via growth features, platform partnerships and interoperability, and Affiliate/Ambassador marketing campaigns. Technical competencies: Skilled in tools implementation and using Mixpanel, Amplitude, Metabase, Google firebase, analytics, tag manager, Fb pixels for event tracking, cohort analysis, discovering aha moments and must-have value, power users, and re-engagement campaigns. Adept at setting up and using Appsflyer, Adjust, and Branch for proper attribution, tracking user in-app activities, power usage and improving user retention. Proficient in tools implementation and using of customer data platforms such as Segment, Rudderstack, and mParticle for data cleaning, integration and activation. Detailed experience in tools implementation and utilizing CRM platforms like Customer.io, Braze, Hubspot, Iterable, Clevertap, Active campaign, Userflow, Pendo, MoEngage etc to set up omnichannel email, SMS, push, and live-chat messaging systems for onboarding, engagement, and product launches. Data-savvy to utilize descriptive analytics tools like SQL, Excel functions, Domo, Tableau, and PowerBI for Data wrangling, analytics, viz, database query, and decision-making. Olumide also empowers young tech professionals and early-stage founders with tips, resources, and guides they need to move from 0 to 1.