Olusola O.

Pixis

Playing a pivotal role in ensuring our customers' success and satisfaction,while driving growth and loyalty.

Director of Customer Success (UK) | AI Marketing

Dupona

Offering comprehensive consultancy and expertise in a wide range of areas, including performance marketing and digital transformation. Throughout my career, I have successfully provided strategic guidance and practical solutions to clients across diverse sectors.

One notable client engagement involved working with a startup law firm in Nigeria, where I developed a tailored digital marketing strategy and plan. By leveraging my expertise in this domain, I helped them establish a strong online presence, attract potential clients, and enhance their brand visibility.

Digital Marketing Consultant

Community Fibre Limited

Developing and executing the full funnel digital strategy across all channels including paid search, paid social, affiliates, programmatic display, online video ,connected tv  and audio ads taking a data-driven approach.

Leading, motivating and inspiring the digital marketing team and various media agency partners.

Head of Performance Marketing

Leigh Day

Led the development and delivery of measurable digital Marketing strategy, including Social Media, Content, Website, Search, Paid , CRM and offline channels

Managed senior stakeholders and aligning with broader practice areas to focus on business strategic goal.

Built a diverse Digital Marketing Team and managing the budget with an active role in forecasting/reforecasting.

Led strategic demand generation programmes, driving optimisation and enabling growth through regular reporting and testing.

Head of Digital Marketing

Hyperoptic Ltd.

Led a performance marketing team and external agencies across paid search, programmatic , paid social,affiliates, partnerships, website & CRO. 

Collaborated with SEO and Content teams to be aligned with best digital practices.

Drove the acquisition and activation of customers, and reporting to the Senior Leadership Team (SLT) on how all paid performance digital channels in a customer acquisition deeper funnel are working together towards the overall Key Performance Indicator (KPI) of Hyperoptic. 

Utilised data-driven attribution (DDA) to analyse Google Analytics 360 data to determine which channels, campaigns, creatives and keywords have the greatest impact for Hyperoptic.

Senior Performance Marketing Manager

Shell Energy Retail

Accountable for defining and implementing the Digital Performance Marketing Strategy (Acquisition and Retention), ensuring profitable growth in qualified visitors and revenue through PPC, Programmatic, Paid Social, Display, Affiliates and Refer a Friend channels for Energy and Broadband.

Performance Marketing Manager

Digital Account Manager

MediaCom

Assembled and managed effective search marketing campaigns across multiple channels, prioritizing finance, utilities, insurance, charity and home improvement verticals

Collaborated with senior leadership on driving business growth through data analysis and technology implementations to reach campaign objectives

Senior Search Planner Buyer

Worked across the Energy,Home Improvement,Charity,Automotive,Beauty & Public Sector Verticals

Search Planner/Buyer 

DigitasLBi_UK

Collaborated with senior account managers to efficiently deliver client objectives and develop effective EMEA paid search strategies.

Managed, fine-tuned and monitored Atlas and DCM/DS3 campaigns for optimal performance.

Identified and discussed new avenues for growth including upselling and cross-selling to clients.

Junior Account Manager | Paid Media

Harvest Digital

Facilitated strategy formulation, execution and account administration for high-level search optimization program

Paid Media Account Executive 

Data-driven growth marketing leader with over 10 years of experience in leading high-performing teams, optimising digital  marketing strategies, and driving revenue growth through ROI-focused performance marketing. Adept at blending strategic vision with execution, leveraging data analytics, and scaling customer acquisition strategies in hyper-growth environments. Passionate 
about innovation, efficiency, and delivering measurable business impact.

Developing and executing the digital acquisition strategy across all channels including paid search, paid social, affiliates, programmatic display and video, taking a data-driven approach.

Leading, motivating and inspiring the digital marketing team and various agency partners.

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