Digilatics

• Leading the development and execution of advanced digital advertising strategies to achieve marketing objectives
• Working with the leadership team for Digilatics Marketing and advertising strategy and execution
• Supervising and mentoring a team of Digital Advertising Specialists, ensuring the highest levels of performance and professional development
• Collaborating closely with cross-functional teams to align advertising strategies with overall marketing goals and company initiatives
• Analyzing advertising performance data to identify trends, insights, and opportunities for optimization and growth
• Representing Digilatics in industry forums and contributing to thought leadership in digital advertising

Senior Marketing Manager - Paid Ads

Team Leadership and Collaboration: 
Spearhead and nurture a dynamic team of advertising specialists, delivering comprehensive guidance and unwavering support to ensure the seamless implementation of robust paid advertising strategies.

Strategic Planning and Goal Setting: 
Gain in-depth insights into clients' industries, requirements, and objectives to establish unambiguous and attainable benchmarks for monthly deliberations. Formulate holistic digital marketing blueprints, presenting them to clients with an acute grasp of their business landscapes, effectively aligning strategies with their overarching objectives.

Campaign Management and Reporting: 
Supervise end-to-end management of paid search campaigns, ensuring streamlined campaign structures and ad groups. Generate intricate reports on campaign performance, ad group effectiveness, keyword performance, and targeted locations, offering actionable insights to both clients and senior management. Scrutinize crucial metrics such as CTR, quality score, impression share, and average position to track progress towards predefined performance targets.

Innovation and Continuous Learning:
Remain abreast of the latest trends and advancements in the digital advertising realm. Actively explore avenues to enhance conversions, revenue, and sales for clients by exploring novel targeting methodologies such as contextual targeting, remarketing, placement targeting, and topic targeting. Integrate cutting-edge third-party online call-tracking software to bolster conversion analytics and establish analytical events to decode user behavior on client websites.

Client Relationship Management:
Cultivate and uphold enduring relationships with clients, positioning yourself as a dependable authority on advertising strategies and campaign efficacy. Conduct regular meetings for progress reviews, presenting actionable insights and recommendations, ensuring alignment with client aspirations and expectations.

Marketing Manager - Paid Ads

• Team Leadership and Collaboration: 
Lead and mentor a team of advertising specialists, providing guidance and support to ensure the successful execution of paid advertising strategies. 

• Strategic Planning and Goal Setting: 
Understand clients' industries, needs, and objectives to set clear and achievable goals for monthly meetings. Develop comprehensive digital marketing plans and present them to clients, demonstrating a deep understanding of their businesses and aligning strategies with their goals.

• Campaign Management and Reporting: 
Oversee the top-to-bottom management of paid search campaigns, ensuring efficient campaign structures and ad groups. Generate detailed reports on campaign performance, ad group performance, keyword performance, and location targeting, providing valuable insights to clients and senior management. Monitor key metrics such as CTR, quality score, impression share, and average position to track progress toward performance targets.

• Innovation and Continuous Learning: 
Stay updated with the latest industry trends and advancements in digital advertising. Continuously seek avenues to increase conversions, revenue, and sales for clients by exploring new targeting methods like contextual targeting, remarketing, placement targeting, and topic targeting. Integrate third-party online call-tracking software for enhanced conversion analytics and set up events to analyze user behavior on client websites.

• Client Relationship Management: 
Develop and maintain strong relationships with clients, acting as a trusted advisor on advertising strategies and campaign performance. Conduct regular meetings to review progress, present insights and recommendations, and ensure alignment with client goals and expectations.

Assistant Marketing Manager - Paid Ads

• Develop and implement a robust strategy across all channels while managing multi-million dollar ad spend on Google Ads, Bing Ads, Meta Ads, and Yelp Ads.
• Identify problems and deficiencies and implement solutions promptly.
• Collaborate & Share research with team members for Ad copy, Graphic design, etc.
• Collaborate & Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client.
• Set up new campaigns, tracking and performing daily/weekly/monthly ads account management tasks on Google Ads, Bing Ads, Meta Ads, etc.
• Identify performance targets, project milestones, resource needs, etc.
• Integrate third-party online call-tracking software for conversion analytics.
• Training and supervising new resources to help them grow within the Company.

Digital Advertising Specialist

ibex.digital

•	Develop and implement a robust strategy across all channels while managing multi-million dollar ad spend on Google Ads and Facebook Ads
•	Set quarterly goals and objectives, and provide monthly/quarterly/ad-hoc reports of relevant metrics, insights and recommendations.
•	A/B testing to increase the efficiency of managed PPC campaigns to attract targeted demographic, increase leads/conversions, expand reach or other goals.
•	Ability to provide in-depth reporting and analysis of campaign performance and SEM project tracking to other departments.
•	Tracking conversion rates and recommendation for the improvements to the websites.
•	Evaluating customer research, market conditions and competitor data.
•	Manage and optimize CPC, bids and quality score on search network campaigns.
•	Managing campaigns for multiple clients from various industries such as Food, Moving Services, Medical, and Homecare industry etc on both Search and Social Networks.
•	Responsible for planning and managing various sorts of analysis to keep the accounts profitable.
•	Conducting in-depth audits for new clients and preparing presentations to highlight their lifetime strategies and our recommendations.
•	Training and supervising new resources to help them grow within the Company.

Marketing Analyst

• Responsible for improving performance and ensuring the team is performing on an optimal level
• Conducting team building activities, coordinating with other departments to keep the team up-to-date on product knowledge, process knowledge and quality assurance
• Ensuring all sales executives follow their schedules and adhere to breaks
• Assigning daily targets and complying to the requirememts of the company

Operations Supervisor

• Training and Coaching of sales executives on effective selling and sales techniques
• Conducting group sessions on product specific updates and selling tactics
• Generating reports showing improvement/difference in performance on a weekly-basis

Product Specialist

• Evaluation and Verification of Sales
• Coaching and training the sales executives on effective selling and sales techniques
• Delivering Weekly and Monthly feedbacks

Quality Assurance Verifier

• Sales English (Inbound Sales dealing with U.S. based Consumers)
• Complete a specific number of targets everyday (Sales, Quality, Adherence)
• Perform different duties and trainings according to the Supervisor's directive
• Reporting back to the Supervisor and Manager on daily-basis

Sales Executive

Wotex Technologies

Experienced digital marketer with 3+ years managing multi-million dollar spends on Google Ads, Meta Ads, Bing Ads, and Yelp Ads for US-based clients. Skilled in driving targeted traffic, optimizing campaigns, and delivering exceptional ROI.

5 years of BPO/contact center experience as a sales executive, supervisor, and trainer. Proven track record in exceeding sales targets, building high-performing teams, and driving operational efficiency.

Currently managing a team of 5 individuals. Expertise in team leadership, fostering collaboration, and achieving outstanding results.

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