IWAA DEVELOPMENT

Chief Executive Officer

GN Real Estate Development

| Spearheaded brand development initiatives for a diverse portfolio, including two real estate firms, three F&B establishments, and a beauty salon in Dubai, encompassing both existing companies and new acquisitions.
| Devised and implemented marketing strategies that drove over $20M in new business revenue mainly from real estate development projects in Jumeirah Village Circle and Jumeirah Park
| Successfully launched two new restaurants in Dubai by formulating comprehensive marketing strategies, encompassing inbound/outbound brand awareness and lead generation campaigns.
| Crafted, executed, and fine-tuned digital marketing campaigns on Google AdWords, resulting in a 20% boost in ROI for restaurant groups and a 35% increase in sales volume within a year.
| Oversaw the complete website redesign for existing brands and established a robust digital presence for newly-formed brands, leveraging insights from customer segmentation and competitive analysis, leading to a 200% average increase in website leads for each brand.
| Conceptualized and supervised the development of a tailored mobile application for smart systems in apartment units, catering specifically to the real estate companies' needs.

Business Development & Marketing Manager

GATO Blockchain

| Translate clients business goals/ challenges into technology roadmaps and architecture designs.
| Conduct research, comprehend analyst reports, keep abreast of technology trends and identify applicability to clients’ business/ technology ecosystem
| Define enterprise blueprints that leverage emerging architecture patterns and industry/ functional solutions

Blockchain Advisor

1FIT Wellness Solution

| Established a thriving health and sports equipment e-commerce startup, focusing on providing premium sports equipment to customers during lockdowns.
| Recognized opportunities and forged strategic global partnerships with multiple Asian factories.
| Seamlessly coordinated shipments from Asian manufacturing partners to the company's warehouse in the UAE.
| Cultivated and sustained professional relationships with potential clients and partners, fostering long-term business connections.
| Addressed customer inquiries regarding product specifications, pricing, and shipping details, ensuring customer satisfaction.
| Analyzed key performance indicators on sales platforms such as Salesforce, devising action plans for continuous improvement.
| Developed a comprehensive social media presence for the brand, converting online traffic into sales, and generating over $350,000 in revenue.

Founder

ENERGY PLUS Abu Dhabi

| Assessed issues of a decrease in gym enrollment; thereby created and executed campaigns that
increased gym enrollment by 10% monthly.
|  Implemented 2 new software for group exercises and personal training selling, booking, conducting system
reducing error factors by 80%
|  Within 4 months revenue increased over $150,000 monthly.
|  Developed gamification and rewarding system which increased the retention rate by 12%.
|  Managed recruitment, supervised and coordinated the activities of workers engaged in the planning, selling
and instructing of fitness plans for clients of health club.
|  Marketed and promoted the gym center to increase the number of members and usage.
|  Managed recruitment, training, and monitoring of staff.
|  Managed trainer schedules and meetings, facilitated sales and client inquiries
|  Prepare budgets for the sales and personal trainers
|  Negotiating payment plans to increase club growth and customer retention.
|  Developed and facilitated group fitness training classes and personal training.
|  Handled and responded to complaints and incidents within the area of responsibility.

General Manager

| Developed a full pre-opening marketing plan for the brand.

| Responsible for all facets and activities of the company website, social media campaigns, internal and external communications, events, sponsorship, media relations, and general marketing.

| Performed ongoing customer/market research and demographic profiling for the UAE region and Abu Dhabi in specific to identify and capitalize on unmet market needs ahead of the curve.

| Led the market launch of the full fitness club products and services. Identified opportunities, researched new product possibilities, collaborated with fitness team and created campaigns generating pre opening leads.

| Assisted with sales presentations, writing proposals and contracts, designing sales and marketing collateral, and user documentation for print and online sales teams.

| Managed email sends and newsletters increasing brand awareness and client email database.

Marketing Communications Manager

THE BRIDGE | Lifestyle Hub

| Developed short and long-term business plan from the start-up stages, crafting digital marketing strategy, brand awareness, addressing product and service strategies and profit estimates.
| Strategically involved in the initial budgeting process of $10+ million with a 15% decrease in expenses.
| Developed strategies for implementation to increase customer engagement and loyalty for seven different offerings through human motivation focused design.
| Work directly with CEO to develop marketing plans and initiatives to increase brand awareness and development of services
| Optimized the selection of fitness brands by generating detailed researches 
| Sourcing deals locally and internationally with 5+ major fitness brands.
| Created wireframes, mockups, and prototypes for upcoming related application using Photoshop, AdobeXD and Lucidchart.

Business Development and Gamification Marketing Coordinator

| Conducted detailed market and business analysis that led to fully understand the local and international fitness and wellness industry.

| Evaluated competitors in terms of market share, product offering, recognizable strategies, and advertising efforts to determine strategies that would strengthen the company's presence.

| Developed a systematic approach to understand worldwide trends in the commercial, corporate, clinical, and community health fitness industry.

| Built strategic partnerships with well known fitness and consulting brand through attending numerous exhibitions and showrooms (IHRSA, FIBO, GITEX, The Leisure Show, Gulf Food Exhibition).

| Oversaw the architecture design, furniture and equipment layouts, along side the full AV and networking solutions.

Market Researcher and Gamification Marketing Coordinator 

MBA/UK graduates in Marketing, Computer information system B.S.
Dedicated Business Development, Market Researcher and Blockchain Advisor with 10+ years of experience in different industries including Real Estate Development, Blockchain, Fitness and Wellness industry, F&B.

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