Oscar Padilla's Linkedin Analytics

An experienced, passionate, and purpose-driven executive with 20+ years of technology, data, sales, and customer success leadership roles within media companies, ad agencies and SaaS operations. Track record includes multiple executive roles and co-founding partner of Big Data analytics company with executive relationships at key industries. Senior-level client experience includes, PepsiCo, L’Oreal, UScellular, Samsung, Microsoft, Carnival Cruise Lines and agency collaboration with GroupM, Wunderman Thompson and OMD. Skilled at building and leading global cross-functional teams to drive revenue, retention, and growth. Areas of expertise include: ▶︎ Technical fluency in advertising technology, adtech data marketplace, and key industry players ▶︎ Posses a unique blend of knowledge across analytics, data strategy, digital media strategy, and operations ▶︎ Comprehensive understanding of multicultural Hispanic marketing leveraging digital media and data to engage audiences and produce meaningful results. ▶︎ Success in a data-driven role with quant background supporting advanced targeting solutions. Hands-on experience with martech/adtech platforms such as LiveRamp, The Trade Desk, Celtra, Marketron ▶︎ Deep business and strategy acumen providing strategic direction to major brands pursuing integrated digital media and data solutions. Keen business mindset to turn technology solutions into business value. ▶︎ SaaS leadership experience directing high-performing Customer Success and professional service teams in social media data platforms and ad-tech ▶︎ Ability to manage complex projects through the entire lifecycle, including opportunity identification, scoping, resource planning, workflow, and delivery to senior stakeholders