BROFIST.partners

SMPLR

Crypto accounting, financial analytics and tax platform.
- 40+ cusdev sessions to validate product idea
- Raised $500K from SKL.VC
- MVP in 4 months (November ‘22 - March ‘23)
- May ‘23: Full live version 1.0, ~150 early adopters, $1K MRR
- July ‘23: ~$5K MRR. Approached new client segment - crypto accounting and tax companies, signed 10 partnerships
- Sept‘ 23: Planning a pivot towards b2b2c / b2c crypto tax market

Co-Founder & CEO

MetaMap

American FinTech/SaaS startup, ranked among TOP-50 AI startups in 2022 by Forbes

Goal - to bring new exciting web3 / crypto product to the market to assist seriesC funding round.
- market research and customer development (20+ initial ideas, 3 in-depth research)
- created first version of on-chain proof-of-identity protocol on ETH chain

Product Director, Crypto

Guarda Wallet

Non-custodial crypto wallet (~40 ppl) with full responsibility for the company's results.

- x4 revenue y/y (2020/2021), ~$4.5M ‘21
- x2 sessions per user, 150k MAU, 1m+ unique users in '21
- 2 new revenue streams - staking (13 validators) ~$20M TVL and paid listings
- launched the company's own tokens stake token (GETH) and internal token (GRD) as part of app ecosystem (referral program)
- moved company operations Estonia -> Portugal

Chief Operating Officer

- Led product development team (dev / ops / product / ux / hr). 
- x5 revenue, break even in 4m
- Infrastructure redesign - 99.6% uptime nodes / explorers, 100% internal. Number of errors on monetized ops dropped by 25 times.
- Support - customer satisfaction 93%, Trustpilot rating 4.2 -> 4.7
- Full mobile redesign, GP/AS rating 4.2 -> 4.6.
- Implemented end-to-end product analytics (google analytics + custom events)

Product Lead

Sumsub

Analysis of unprofitable business unit performance (government checks)

- identified 30+ risks / product recommendations
- created standard contract templates for all client groups
- net cost of the service was reduced up to 2.5 times.

Business Process Architect

Dilog

International multimodal freight aggregator (Skyscanner for cargo transportation)

- Pitched the product vision to an investor 
- Led startup development from scratch (responsible for - PO, PM, UX, DEV, HR), 8 team members
- Successfully completed product development

Platform was sold to enterprise logistic operator (exit)

Startup Lead

VEZU

- Led DIY startup from scratch (Taskrabbit clone).
- Successfully completed MVP stage (set of whitelabel solutions for partners, customer and contractor apps)
- 10+ product pitches to the top management of potential partners (largest DIY retailers)

Solution became part of internal Vezu ecosystem.

ALOL

E-commerce Marketplace platform for large enterprises.

- Pivoted from loyalty programs aggregator to marketplace platform.
- Managed 4 product teams (50+ ppl total)
- Led development of full-cycle marketplace platform from scratch - catalog, search, supply management, loyalty programs, communication for business / users, buers social network -> shipped to production: iconto (web) -> Marketplace platform ALOL (web / ios / android), Booster (SMB), Loyalty processing.
- Integrations - Ulmart, Wild Orchid (Retail), TNT (TV Channel), Evotor (SMB Platform), Ryady (Retail), Rive Gauche (Retail), City Map (processing center), Gazprom Bank, Multicard (VTB Bank  processing center)
- Passed PCI DSS Compliant certification.
- Anti-crisis team management - replaced part of the old team (laid off ~15ppl), team growth 12 to 50+ people within 4 months after pivot and funding round; more than 200 interviews, <5% team turnover

The platform was sold to the largest e-commerce company in Russia (Ulmart)

Chief Technology Officer

AIS Group

Led development and operations teams (25 people) for BTC mining pool and CEX.

- Led operations on BTC mining pool (25-30% of total network hashrate, 50000+ web visits, ~ 4 billion processed transactions / day)
- Launched / took part in launching two new products in production (CEX, whitelabel non-custiodial exchange)

Chief Information Officer

JSC "Special Economic Zone", Noydorf

Head of TIER3 data center construction / development project.

Head of IT development

Experienced product strategist with 18+ years in fintech, blockchain and e-commerce with a focus on emerging technologies. 

Interested in launching and scaling new IT products in the following industries: fintech, crypto, AI, e-commerce. Contact me on Telegram @originalkan

Wide range of work experience including: 
- researched product ideas and markets, built on-chain identity protocol @ Metamap; 
- built and led non-custodial crypto wallet @ Guarda (1M+ unique users '21, $4.5M revenue); 
- acted as anti-crisis CTO, pivoted loyalty programs aggregator to e-commerce marketplace @ ALOL (150k MAU, raised SeriesA, exit); 
- various Product Management and Executive roles @ Hitbtc, Vezu and Dilog.

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