Confidential

Director, Data Management & Governance

Netways

Director - Data Platform & Analytics

Tawuniya

Director - Data Architecture and Analysis

Responsible for Data Architecture. Technology and Transformation Sector.

Senior Data Architect

Budget Pro: Savvy

Budget Pro: Savvy is an innovative solution which enhances the overall saving activities of its users. The vision of Budget Pro: Savvy is to have an integrated personal finance platform that facilitates the tracking of personal expenses and providing insights on the spending behaviors while protecting the privacy of its customer base. The App is currently available on the Apple Store, as an initial step, and has sales in 38 countries. Being the owner and creator of Budget Pro: Savvy, I have worked on it from ideation to realization; passing through marketing, lead generation, and customer acquisition.

Owner

Leading IME Data Integration Team implementing an Integration Layer and data marts for ALEXBANK, a subsidiary of Intesa Sanpaolo Group, covering Credit Area, Financial Inclusion, and Customers Unification.
-	Working closely with the Data Office team to deliver business requirements.
-	Managing a team of technical consultants delivering the Enterprise Data Hub (EDH) and Data Marts.
-	Ensuring the On Time In Full delivery of regulatory reports/insights.
-	Participating in the new implementation of Teradata Data Warehouse.
Leading IME team implementing an Operational Integration Framework to handle the Cards area (Acquirer, Interchange, and Issuer) for the National Bank of Egypt.
-	Leading analysis sessions to uncover business and technical requirements
-	Responsible for all Project Management activities
-	Managing a team of technical consultants to deliver project artifacts
Led IME Data Quality Team implementing Data Quality Rules for Credit Agricole Bank for “Customer at the Heart” subject area
-	Leading analysis sessions for defining the right business rules
-	Leading the technical team implementing the business rules and visualizing the output
-	Managing the overall project

Data Management Senior Consultant

EJADA

Senior Consultant in the IM & BI unit at EJADA. Worked in a projectized environment with the below roles and responsibilities: 
   - Managed IM & BI projects for major clients in KSA with value of Millions of Saudi Riyals.
   - Delivered successful & on-time Enterprise Data Warehouse and Business Intelligence projects for:
      o Saudi Ministry of Finance (MOF)
      o Saudi Public Transport Company (SAPTCO)
      o Saudi Organization for Certified Public Accountants (SOCPA)
   - Led the requirements gathering & analysis sessions with stakeholders.
   - Defined the overall solution architecture.
   - Modeled the target data warehouse.
   - Designed the Data Integration rules and defined the ETL requirements.
   - Designed and built data visualization artifacts to deliver the required measures & KPIs in a clean and simple way.
   - Led the technical development team.
   - Worked with prospects data to deliver world-class solution demonstrations.
   - Evaluated customers’ “Request for Proposals” (RFPs).
   - Prepared RFPs responses and recommended best fit solutions including technology, architecture, resources, licenses, and price.
   - Worked on all aspects of successful evaluations from discovery and design to value justification.
   - Developed implementation plans and strategies tailored to customers’ business and technical needs.

Information Management & Business Intelligence Senior Consultant

Consultant in the IM & BI unit at EJADA. Worked in a projectized environment with the below roles and responsibilities:
-	Managed and delivered the Data Warehouse and Business Intelligence project for the Saudi e-Government Program (Yesser); a 1 Million USD project with 13 source systems and 100+ million transactions.
-	Led analysis, design, and development activities.
-	Ensured the compliance with clients SDLC processes and documents.
-	Provided technical consultancy services related to Information Management & Business Intelligence to banking, telecom, and government sectors.
-	Achieved 40% and 60% reduction in running time for daily and monthly ETL jobs respectively in the Arab National Bank Enterprise Data Warehouse.
-	Developed Proof of Concepts.
-	Led the technical development team.

Information Management & Business Intelligence Consultant

Unilever

Developed and maintained applications for Unilever across the Middle East and North Africa. Led team of juniors to deliver the required targets. Role responsibilities included:
-	Responsible for the development and rollout phases for projects.
-	Led team of juniors to deliver projects phases.
-	Delivered on site training to business users.
-	Direct interaction with customers for requirement gathering.
-	Awarded the "Certificate of Appreciation" twice for the exceptional effort done on projects I worked in.
Worked on the following projects:
-	Information Management Track - SAP BW - U2K2 Program. Delivered information to business users in an integrated way through one instance of SAP BW.
-	OnePay - Integrated Payroll Solution for MENA. Provided an integrated payroll process across Unilever MENA (Morocco, Algeria, Tunisia, Egypt, Gulf).
-	Advanced Planner and Optimizer Reporting
-	Sales Automation System - SAS II. 
-	Unilink - Distributors Orders Management system
-	Transfer Price System – TPS. Managed products raw materials with prices and taxes calculations.
-	Sales Automation Wireless Application - SAWA

Senior Applications Developer

Developed and maintained applications for Unilever across the Middle East and North Africa. Role responsibilities included:
-	Delivered excellent customer experience by delivering high quality software on time
-	Responsible for the development of cubes, summary cubes, dimensions, slow-moving dimensions, complex mappings, and process flows.
-	Responsible for translating business requirements obtained from business analysts into technical requirements.
-	Responsible for creating business layers for reporting.
-	Responsible for creating and customizing reports.
-	Responsible for the systems changes and incidents.
Worked on the following projects:
-	Crystal Cube - Sales Data Warehouse
-	Sales and Operations Planning - S&OP
-	Mashreq Activity Planner – MAP (Marketing & Campaign Management Platform)
-	Strategy Into Action – SIA (Breaking down strategy into vision, mission, goals, and actions with progress tracking)

Applications Developer

Highly experienced, talented, and motivated Senior Consultant with M.Sc. degree in Computer and Systems Engineering and sixteen years of hands-on experience in Information Management, Business Intelligence, Advanced Analytics, Data Engineering, Data Warehousing, Data Visualization, Machine Learning, Data Science, Software Development, Team Building, Project Management, and Enterprise-Wide Business Understanding.

MOTIVE:
I have passion about data. I believe that data talks its own language that can be learnt like real life languages. Data has its own secrets, yes! Insights, that have not been revealed yet by available technology. Wisdom exists within data and without advanced technology, it won’t be an easy task to get it. Connecting dots wisely is my ultimate goal and strength.

Specialties: Data Science, Machine Learning, Data Warehousing, Data Modeling, Business Analysis, Business Intelligence, Tableau, Oracle DB, Java, SQL, T-SQL, PL/SQL, C, C++, Swift, Python, Pandas, NumPy, Matplotlib, Scikit-learn, Tensorflow.

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