Clay

Head of GTM Engineering

Rippling

Sr. Marketing Operations Manager

Shelf

Asked to lead marketing team on an interim basis, reporting directly to the CEO. Over 2 quarters, our small team beat lead and pipeline goals while reducing cost per opportunity. 

• Built end-to-end ABM program from hypothesis creation to account targeting, messaging, creative, and ongoing management.
• Overhauled paid landing page templates and implemented experimentation program, leading to over 2x increases in conversion rates.
• Relaunched two content assets to utilize as foundation of ABM campaign triggered via intent data.

Interim Head of Growth 

We at Shelf are passionately working to transform knowledge management through automation and AI bringing insight that impacts how people learn, share and remember. It is our mission to inspire learning, encourage innovation and strengthen community by building tools that enable and empower the pursuit of knowledge.

Sr. Marketing Systems Manager

COFENSE

Responsible for front-end marketing website, analytics, and integrations with marketing automation platform. 

• Led integration of acquired product into existing marketing technology stack.
• Implemented GDPR & CCPA-compliant analytics in Google Tag Manager.
• Built ROI calculator to enable sales to move opportunities further down the funnel.
• Integrated Salesforce CRM with Marketo for lead hand-off, scoring, and ABM.

Web & Analytics

Virtru

Owned strategy and execution of SEO and PPC programs, driving targeted traffic growth and over 2x lead growth while lowering cost-per-acquisition. 

• Executed a bottom-funnel focused A/B testing road map to consistently drive overall site conversion rate to above B2B industry average. 
• As website lead, coordinated cross-functionally to ensure front-end marketing website serves marketing, sales, and customer needs.

Winner of 2019 Virgil Truman award, given yearly to the employee who best exemplifies company values.

Growth & Analytics

Built a scalable marketing tech stack with Salesforce and HubSpot as the foundation. Implemented Bizible multi-touch attribution and LeanData lead management. As main web developer on marketing team, I was responsible for building our front-end marketing website and managing an outsourced QA team.

Marketing Ops

BloomShift

Built a digital agency based in Washington, D.C bringing strategy, design, and technology together to craft digital experiences that grow users and revenue. 

• Grew to 6 figures in (non-recurring) yearly revenue entirely through inbound referrals. 
• Provided technical services and direction to multiple cohorts of local entrepreneurs through Project 500, a project to support five hundred disadvantaged small businesses in the District. 
• Managed marketing and web presence for yearly DevFest DC developer conference, growing to 600+ attendees, industry renowned speakers, and multi-year sponsors.
• Onboarded and managed remote team of contract developers, community managers, and copywriters. 

Other assorted clients: Congressional Black Caucus Institute, Global Assessment & Training Solutions, DC Climathon at GW, Tech Duels, Wheaton Latino Economic Development Center (through the Greater Washington Hispanic Chamber of Commerce),

Co-Founder

Ring.io

Led marketing efforts across all channels for Ring.io, a post-seed B2B startup with a CRM-integrated telephony app for Salesforce and Zoho.

• Led rebranding, including website overhaul, logo redesign, and tagline ("Make Every Call Count"). 
• Developed messaging, competitive positioning and outbound sales scripts.
• Built inbound marketing strategy targeting startup sales and sales ops leaders through content and influencer outreach.
• Executed demand gen program focused on leveraging CRM integrations to generate revenue growth.
• Managed HubSpot and SFDC marketing stack, including advanced integrations and workflows.
• Built developer-facing API documentation site.
• Attended board meeting with CEO to brief directors on marketing strategy

Continued to provide consulting services after ending full-time employment.

Product Marketing Manager

Freelance

Helped startups grow and acquire customers on a freelance basis. I worked with startups like Autosend and Populr.me (acquired). 

Services I provided include:

- Landing page design and development
- Content marketing & promotion
- Social media management
- A/B testing and website optimization
- SEO
- User engagement (SaaS lifecycle emails)
- Product analytics in MixPanel and Google Analytics (acquisition funnels, cohort analysis, etc.)
- Product distribution via partner integrations and marketplaces

Consultant

Social Tables

- Ran successful paid advertising campaigns on multiple channels, including Facebook, Twitter, and Pinterest
- Designed successful A/B tests to increase free trial sign-up conversion rate by over 20%.
- Optimized blog for conversions to generate leads and  increase content marketing ROI.
- Built landing page with text-to-download feature for launch of new mobile app. 
- Built landing page template in Pardot for content offers.
- Built ROI calculator for bottom of the funnel leads.

Digital Marketing Intern

BusyConf

Planned and executed marketing strategies to increase growth. Flexible role allowed me to take part in other aspects of the business, such as sales and web development.

  - Used inbound/content marketing to generate leads and decrease our CAC.
  - Ran ad campaigns (AdWords, Twitter, and Facebook).
  - Redesigned website to increase conversions
  - Helped develop and execute an outbound sales strategy.
  - Wrote lifecycle emails to retain and educate customers.
  -  Used data to make marketing decisions. Expanded the amount of data we collected.
  - Increased number of qualified inbound leads by almost 300%.

Sr. Marketing Operations Manager at Rippling

Hi, I'm Osman.

I’ve spent the last 8 years in B2B SaaS helping startups build scalable go-to-market engines in roles that blend growth, product marketing, and marketing operations, with a proven track record of delivering growth through both organic and paid channels.

I am also a full-stack web developer and enjoy building side-projects and tinkering with new tools.

I have an insatiable curiosity for how things work and enjoy learning about the processes, systems, and frameworks that shape the way we think.

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