OJM Consulting

Help up and coming SaaS businesses to build and scale their marketing. 
Services: 
- Create a step by step  1-year marketing action plan
- Show how to create an automated lead-generation funnel
- Show how to create and promote SEO content to get organic paying clients
- Coach, track and guide your marketing efforts
- Train your junior marketing team member
- Teach you the Jobs to Be Done framework so you would understand why clients hire or fire your product/service 

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Founder, Marketing Consultant

COMODULE

First marketeer at COMODULE responsible for building up the marketing department and running all marketing and PR related activities. Especially proud of leading all marketing efforts during significant company growth, where in 2 years the company went from 25 people to 60 and increased their revenue 4.5x to €16M by the end of 2019.

Responsibilities:
- Creating the marketing strategy and plans for COMODULE - competitor analysis, customer interviews and surveys
- Creating content to improve brand awareness and increase sales - blog, newsletter, press kit, case studies, infographics, videos
- Responsible for PR/Media requests and various award participations - providing content, visuals, organizing interviews/overviews in video or article format
- Organizing and preparing international fairs/events - booth building, preparing marketing materials (flyers, posters, video, slides, stickers), organizing speaking engagements, getting funding from EAS for external fairs in 2019
- Responsible for creating a new brand for COMODULE and providing internal brand materials - new Brand CVI, branded slide decks and documents.
- Product marketing - writing content and creating campaigns for new products or product updates
- Recruiting support with marketing activities - blog posts about COMODULE employees, promoting team events, joining eco-friendly initiatives and creating paid job ads
- Managing and supporting marketing related design - designer management and support, creating briefs and prioritising tasks to create marketing materials and visuals.
- Managing and creating all social media posts - updates, team events, news coverage, promotions, campaigns, job ads
- Website management - updating info and references, creating new pages, adding content
- Varia: organizing and creating team event quizzes, giving a lecture on goal setting and productivity, organizing workshops

Head Of Marketing

Weekdone

Responsible for the Weekdone marketing team and everything related to introducing the great product of Weekdone to team leaders all over the world. Especially proud of our great content, beautiful design, awesome team and happy customers.

Specialties:
- Online marketing strategy and analysis
- SaaS and product marketing
- Content strategy and creation
- Paid media
- Campaign management
- Media relations
- Conversion optimization
- Channel Management
- Copywriting
- Goal setting, productivity, team leadership

Head of Marketing

Enterprise Estonia

Projects:
• Estonian EXPO digital communication analysis and strategy development
• “Estonian streetfood” campaign management
• “100 reasons to come to Estonia” campaign management
• Estonian EXPO pavilion food and merchant operator procurement
preparation

World Expo Milan 2015

Mindshare Baltics

Started as a Digital Account Manager and was responsible for all the aspects of digital marketing such as campaign management, media planning and monitoring, day to day client contact, competition and data analysis, budget management and optimization. Later on I was also a Project Manager which included campaign management in all media outlets (TV, print, outdoor, digital etc).

Project Manager, Digital Account Manager

LHV Pank

Responsibilities were mainly planning and managing marketing campaigns in collaboration with media agencies and designers. Furthermore, LHV websites management and development.

Marketing Specialist

My responsibilities included compiling the plan of public relations for LHV sponsorship projects, competition analysis in social media marketing and writing press releases.

Intern (Communication and Public Relations)

Help up 'n' coming SaaS businesses to build and scale their marketing. Workshops, coaching, templates and guides.

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