Oussama Nakhil's Linkedin Analytics

I am a Market Research Analyst at Nielsen IQ, the global leader in retail data and analytics. I work with the North African Analytics and Customer Success team, providing in-depth market insights to the world's largest FMCG manufacturers, such as Coca Cola, Unilever, Bel, and Henkel. My role involves managing a client portfolio of leading brands, identifying and presenting Quantified Business Opportunities, and delivering trainings on NielsenIQ products. In 2023, I helped a large manufacturer find a $3M opportunity within the Hair care category, by analyzing the market trends, consumer behavior, and competitive landscape. I also enabled the clients to access and use the data effectively, by conducting trainings on Nielsen Answers, Connect Express, and Discover. I have an International MBA in Strategic Management and Marketing from ESERP Business & Law School, where I gained a strong foundation in data-driven insights, strategy, and customer success. I also have a Bachelor of Arts in Business Management from Staffordshire University, and a Summer School certificate in Geopolitics, Globalization and Business Strategy from HEC Paris, which broadened my perspective and enhanced my analytical skills. I am fluent in English, French, Spanish, and Arabic, and I am interested in football, social impact, and geopolitics. I am passionate about delivering value to my clients and growing my career in the market research industry. I have a keen interest in FMCG trends and consumer behavior, and I enjoy working with diverse and cross-functional teams. I am always eager to learn new skills and tools, and to challenge myself with new projects and opportunities.