I started on the floor of my first apartment, hustling web dev gigs on Upwork. 

Five years in, I became an email Strategist, I’ve built and coded 1,000+ email templates, helped 50+ clients go from \$0 to \$20K in three months, and featured on Mailchimp.

Now I do one thing
 
I help creators, coaches, and small businesses turn their followers into email subscribers.

Those subscribers into paying customers. 

Using systems and strategies to save you time and drive real revenue.

If you’re tired of guessing what works and ready to turn your audience into a reliable income stream, let’s chat.

𝘽𝙤𝙤𝙠 𝙖𝙣 𝙖𝙥𝙥𝙤𝙞𝙣𝙩𝙢𝙚𝙣𝙩 𝙬𝙞𝙩𝙝 𝙢𝙚
⤷ https://tidycal.com/owoldestiny/1-1-discovery-call


𝙅𝙤𝙞𝙣 𝙢𝙮 𝙛𝙧𝙚𝙚 𝙣𝙚𝙬𝙨𝙡𝙚𝙩𝙩𝙚𝙧
--- Coming soon ---

One trick that will keep your audience engaged

It took me 3 years being a writer to know this.

I use the trick in newsletters, also in my posts.

Follow along with me.

You write a killer post.

People read it. Then leave.

No engagement

Why? There’s no invitation.

Last week, I read two newsletters.

The first one ended. I deleted it.

Second one? Asked me a question.

I replied. I got involved.

Notice the difference?

Both had content. Only one got action.

Most creators just say, “Comment below.”

That’s an instruction, not a conversation.

Open-ended questions change the game.

Try: “What would you have done?”

Suddenly, the reader feels included.

People love sharing their views.

Make your closing line an open door.

Ask “How?” “Why?” or “What?”

Don’t give orders. Invite opinions.

Engagement isn’t magic. It’s a strategy.

Next time? End with a real question.

You’ll see more replies. More connection.

So, what’s a question you’d ask?

Owol Destiny

Are your email marketing campaigns falling short on conversions?

Struggling to craft emails that resonate with your audience and drive results?

I’m here to help you turn that around.

Hi, I’m Owol Destiny, and I specialize in result-driven email marketing strategies that convert. From crafting high-converting templates to optimizing campaigns for maximum engagement, I’ve been helping businesses transform their email marketing into a powerful tool for growth.

What sets me apart?

It’s not just about design. It’s about driving measurable results.

My email marketing approach focuses on creating a seamless blend of compelling visuals, concise copy, and actionable call-to-actions (CTAs). 

I make sure every email works hard for you, building relationships with your audience and guiding them to take action.

Here’s how I do it:

1. I help businesses create reusable, on-brand email templates that save time and maintain consistency.
  
2. I develop campaigns tailored to specific customer segments, ensuring that the right message reaches the right people.

3. I use analytics to track what works and refine strategies based on real-time results.

4. Each email I design features clear, benefit-driven messaging that captures attention and encourages action.

5. Every visual element, from images to CTAs, is optimized to boost engagement and drive conversions.

Why struggle with email marketing when you can leverage a proven system?

- Save hours on designing emails.
- Increase your open and click-through rates.
- Boost customer engagement and sales.

Ready to take your email marketing to the next level?

Let’s talk about how we can create email campaigns that look great and deliver measurable success for your business.

Contact me for a free email marketing audit, and let’s start optimizing your campaigns today!

Done‐for‐You Email System for Creators & Coaches: Grow your Subscribers & Sales Pipeline with a system built in 2 Weeks

You can't do better than someone who does it right

There is no shortcut to win this game

I was on a strategy call.

A frustrated product creator.

Making sales through email.

But not enough sales.

He wanted more revenue.

I ran the diagnostics.

His email list was broken.

45% completely dead addresses.

28% never opened anything.

Then he said it.

"I bought the list."

My jaw dropped.

You can't sell to strangers.

You can't skip the trust.

Buying emails is business suicide.

Here's what we fixed

Set up inactive subscriber tracking.

Flagged anyone dormant 90 days.

Built a re-engagement sequence.

3 emails to win them back.

Auto-unsubscribe the inactive.

His list got smaller.

His returns got bigger.

Quality beats quantity every time.

If you're using email marketing:

Build your list organically.

Use ads or paid recommendations.

Never buy someone else's contacts.

Your subscribers should want you.

Not wonder who you are.

Real growth takes real work.

But it actually works.

What's the biggest email mistake you've made?

Sad about one week of slow growth?

Remember how far you’ve grown in the last year.

Seven days feels like a lifetime online.

Small audience. Low reach. Zero sales.

Your mind races: “Am I stuck?”

But slow weeks aren’t setbacks.

They’re part of the process.

Look back twelve months.

Were you that person then?

Not even close. 

New skills, new confidence, better offers.

You’re showing up, most people stopped.

It’s not magic growth. It’s bricks stacked quietly.

The results won’t always show, yet.

Success rarely happens at high speed.

Stop mourning slow weeks.

Start celebrating yearly progress.

Fast wins don’t build long-term brands.

Consistency does. Reflection does. Patience definitely does.

This journey isn’t about chasing hype.

It’s about banking years of compound effort.

If you’re doubting your pace, zoom out.

Progress is measured by miles, not minutes.

So, what will you celebrate this year?

Being too smart is your problem

You write to impress, not connect.

I’ve read hundreds of emails.  

I’ve skimmed thousands of LinkedIn posts.  

And here’s the real reason no one finishes your stuff

You make us feel stupid.

Your words flex.  

They don’t invite.  

We get it, you’re clever.  

But readers want to feel understood.

If a third grader can’t get it,  

You lose leads.  

Don’t believe me?  

Plug your draft into a text analyzer.  

Check the reading level.

Still want to be cool and different?  

Fine, but every “perfect” sentence  

Pushes real people away.  

Perfection is suspicious.  

People relate to flaws.

Write like you talk.  

Sound like you’re figuring it out.  

Because we all are.  

Nobody likes the smartest guy in the inbox.

Simplify. Connect.  
That’s how you get people coming back.

What content have you overcomplicated?

"You are an email guy, how are you winning on LinkedIn?"

My answer, I’m a friend with that algorithm guy.

People ask me this constantly.

The answer is simple.

Email copywriting is harder.

Much harder than social posts.

LinkedIn shows your first lines.

Email shows your subject line.

Both need a click.

But email attention span?

Five seconds less than LinkedIn.

That's brutal competition.

So I learned email first.

I obsessed over hooks.

I rewrote them endlessly.

Five times minimum per email.

Sometimes ten iterations deep.

The hook consumes my time.

More than the entire post.

Most copywriters skip this step.

They write the body first.

Then slap on a hook.

That's backwards thinking.

The hook IS the post.

No hook, no reader.

No reader, no result.

Email taught me that lesson.

Every subject line was survival.

Open or get ignored forever.

Now LinkedIn feels easier.

Same psychology, longer attention span.

I spend 70% crafting hooks.

30% on everything else.

Brevity. Persuasion. Psychology.

That's the email copywriter advantage.

It's a specialized skill set.

And it transfers beautifully here.

What skill from your background gives you an unfair advantage?

I felt sad when people unsubscribe from my list.

I wish I knew it's a good thing.

2021. Managing a client's newsletter.

Someone unsubscribed.

I panicked.

Why would they leave?

So I did something stupid.

I added them back.

Without their permission.

Guess what happened next?

Emails went straight to spam.

That's when it hit me.

People have the right to leave.

I unsubscribe from lists too.

It's not personal.

It's just life.

When you're starting out?

Unsubscribes feel like rejection.

You see the numbers drop.

You start second-guessing everything.

But here's the truth:

It's actually a blessing.

People leave for different reasons.

Some outgrow your content.

Some weren't the right fit.

Some just lose interest.

And that's perfectly fine.

Now I send one last email.

An automated goodbye message.

"You've been unsubscribed. Still interested?"

"Here's the link back."

Clean. Simple. Respectful.

The people who stay?

They're the ones who matter.

They're your real audience.

The ones ready to buy.

Stop worrying about who leaves.

Start focusing on who stays.

Your list gets cleaner.

Your engagement gets stronger.

Your sales get easier.

Unsubscribes aren't the enemy.

Disengaged subscribers are.

What's your biggest email list fear?

Bet me, no one will read your content

If you’ve lost the most important thing 

Ever felt invisible?

You pour your thoughts into a content.

You send that newsletter out.

Your heart skips when no one responds.

Refresh. Nothing. Still nothing.

Then one view, some finally open the email. 

Then bam, what happened! email deleted.

That sting, right?

Guess who? That guy was me.

Sometimes I wonder, “Does anyone care?”

Maybe your content feels the same way.

Why does no one connect?

It’s not always the words themselves.

It’s the feeling behind them.

Cold, robotic writing can’t move anyone.

People want to read a soul, not a script.

I’ve seen “pro” writers miss this.

Most emails? Pure autopilot.

You sound like a bot, you get bots.

That’s why it’s lonely at the bottom.

I was once there

But here’s how you break through

Give your content real emotion.

Write the way you want to feel.

Make people laugh, think, even rage.

I’ve written hundreds of newsletters by hand.

Each one, alive and meant for humans.

If your content has a soul, it will find other souls.

What’s one feeling you want your content to spark?

The 4 things that should happen immediately after someone books a call with you, that most people rarely do.

Someone books a call.

Then silence until the meeting.

This is costing you money.

When I didn't have a system, prospects would show up confused.

Some didn't show up at all.

Others came ready to pitch me.

It was chaos.

So I built a system.

Now, every prospect gets a journey.

Here's what happens automatically:


1. They book a call

Confirmation email arrives in 5 minutes.

What you do email arrives in 2 hours.

Reminder sent 24 hours before.

Another reminder 1 hour before.

2. They cancel the booking

Email arrives in 5 minutes.

Asks them to reschedule.

System checks 48 hours later.

No reschedule? Goodbye email sent.

3. They don't show up to meeting

Email asks for a reschedule.

System checks again after 48 hours.

Still nothing? Goodbye email.

4. Meeting ended

Think you email arrives in 15 minutes

Discussion summary arrives 2 hours


Every email feels personal.

Like I wrote it for each one.

The goodbye email is powerful.

30% of people rebook after receiving it.

This system solves four problems

Zero engagement before calls.

Prospects showing up unprepared.

No follow-up with no-shows.

Leaving money on the table.

Your calendar isn't just appointments.

It's a conversion tool.

Are you treating it like one?

Most creators rarely monetize their audience  

They never move them off social

They post. 

They get engagement.  

But no one buys anything.  

They never move their audience to email.  

That’s the gap.  

And it’s costing you real money.  

Followers are not leads.  

Vanity metrics won’t pay your bills.  

Here’s what changes when you use email:  


1. You talk directly.  

One personalized email  
Gets more replies  
Than seven broad LinkedIn posts.  

It’s targeted, and it works.  

2. You track everything.  

Email tells you who clicked what,  
When they opened,  
How often they clicked.  

LinkedIn tells you… views. Maybe.  

3. People live in their inbox.  

They check it all day.  
Your message stays top of mind.  
Not lost in the feed.  


Also: most people don’t reply  

Because they’re busy,  

Not because they’re not interested.  

Email lets you follow up meaningfully.  

Reminder

If you have 5K+ followers  

And no email strategy 

You’re leaving money behind.  

PS. Want help scaling with content?  
You know what to do.

You're missing the most critical step in online business

It's not content. 

It's what happens after they read it.

I see it daily.

Creators sending endless emails.

No sales. No leads.

Then they blame "email marketing."

But here's the truth.

It's not about quantity.

It's about what comes next.

Every email needs direction.

A clear next step.

One action. Not five.

I tested this for years.

Multiple CTAs? Confusion and spam folders.

One focused CTA? Real conversions.

Make it obvious to readers.

"Click here. Book now. Reply back."

Also test your links carefully.

Dark mode. Light mode. Both.

Because invisible CTAs convert nobody.

Stop treating emails like announcements.

Start treating them like conversations.

With a clear destination.

Your content is read.

But without a CTA?

It's just entertainment.

And entertainment doesn't pay bills.

Guide your readers to action.

One email. One clear step.

That's how emails actually work.

What's your go-to CTA strategy right now?

3 Essential Email Automations Every Business Needs

Most creators ignore email automation.

Big mistake.

You're leaving money on the table.

I see it all the time.

Someone builds a huge list.

Then sends random emails manually.

Zero consistency.

Zero strategy.

Here are the three automations you need.


1. Welcome Sequence

Your first impression matters most.

New subscriber joins your list?

They're most engaged right now.

Send them 3-5 emails immediately.

Introduce yourself.

Deliver value.

Build trust fast.


2. Nurture Campaigns

Don't let people go cold.

Segment your audience by interests.

Send targeted content automatically.

Education for some.

Case studies for others.

Keep everyone warm and engaged.


3. Re-engagement Series

People go quiet sometimes.

That's normal.

But don't give up yet.

Trigger emails for inactive subscribers.

Remind them why they joined.

Give them something valuable.

Win them back.


I set these up once.

They run forever.

They make money while you sleep.

That's the power of automation.

Stop sending random broadcast emails.

Start building systems that scale.

Your future self will thank you.

I ended a meeting 3 minutes into it.

The prospect said, "I respect you more for this".

Here's what happened.

Someone booked a discovery call.

We hopped on Zoom.

I asked my opening question

"What's your goal today?"

Their response?

"I don't know you yet."

"Tell me what you do."

Old me would've panicked.

Started pitching immediately.

Tried proving my worth.

But here's the truth

You can't close the uninformed.

So I stopped the call.

I told them politely

"Check the intro email first."

"Watch the video I sent."

"Then let's reschedule."

Most people think that's risky.

"What if they never return?"

Here's what actually happens

The serious ones come back.

They appreciate the structure.

They respect your boundaries.

The tire-kickers disappear.

And that's perfectly fine.

I now send introductions beforehand.

Who I am, what I do.

How I help clients win.

If they skip it?

I end the call early.

No hard feelings, just clarity.

Discovery calls aren't for explaining.

They're for solving real problems.

You're not a encyclopedia.

You're a solution provider.

Save your energy for ready buyers.

Not curiosity seekers.

This one shift changed everything.

Better calls, better clients.

Less time wasted on maybes.

What's your biggest discovery call frustration?

LinkedIn stole my account for 10 days.

If you still think you're safe, think again.

September 20th changed everything.

Locked out. No access.

I refreshed. Tried again.

Same error message.

"24-hour glitch," I thought.

Day two arrived.

My entire profile disappeared.

Gone from LinkedIn completely.

This wasn't a glitch.

Day three hit different.

Still locked out completely.

Profile became visible to everyone.

Panic started setting in.

"Just open another account."

That's what people said.

I emailed LinkedIn support.

Every reply brought disappointment.

No real help coming.

Ten days of nothing.

Then finally, identity verification.

Account released back to me.

I'm not sharing for sympathy.

I'm sharing so you prepare.

This can happen to anyone.

One wrong comment posted.

One algorithm decision made.

Your account vanishes overnight.

Years of connections gone.

Years of content erased.

That's why you need insurance.

An email list matters most.

Something you actually own.

Something platforms can't touch.

When social media burns down?

Your list still exists.

Kit is my recommendation.

Black Friday sale ends December 2nd.

60% off for three months.

Grab yours: https://tinyurl.com/kit60

Build your safety net now.

Don't wait until you're locked out.

What's your backup plan if your LinkedIn disappeared tomorrow?

Here is the truth you failed to understand

People believe their email is worth $15

Let’s face it.

Nobody gives their email for free.

There’s a reason people hesitate.

That inbox is pure digital real estate.

You want that address? Earn it.

Give real value first. Not fluff.

If you make a promise, deliver.

If you underdeliver, they disappear.

The unsubscribe button? Quicker than you think.

Want to build your list? Don’t bribe.

Offer something tied to your actual offer.

Teach LinkedIn growth? Give a LinkedIn growth lead magnet.

Sell courses? Share a real course preview.

People know a generic PDF when they see one.

ChatGPT-assembled stuff? Gets binned.

If you want to sell later,

Start by showing you can actually help.

Your lead magnet isn’t just a gate opener.

It’s your first impression.

Show real value, build real trust.

Keep delighting, even after “subscribe.”

That’s how you earn, and keep, their trust.

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