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As the Head of Cultural Conversations at Chivas Regal I lead the global brand strategy and consumer engagement for one of the world's leading spirits companies. With over 15 years of experience in the industry, I have developed and delivered innovative and impactful campaigns and content for some of the most iconic brands, such as Apple Music, Youtube, Nike, Budweiser, Google, Levi's, and Rimmel London. My core competencies include culture marketing, digital strategy, content production, and creative excellence. I specialize in building authentic and meaningful connections with diverse and dynamic audiences, leveraging cultural insights, trends, and stories.
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