BOLD - GTM Studio

Working in the trenches with your SaaS team to launch products, run experiments, and systematize your GTM.

You'll work directly with me and get my hands-on product marketing experience to accelerate your GTM.

P.S. I only serve a limited number of clients at a time to provide quality service. 
First come, first served.

Founder

Kalungi

Proven growth as a service for B2B SaaS with product market fit. 

Working as a certified T2D3, fractional CMO to scale technology companies.

fCMO

Scaling Apps

Marketing tactics, success stories, and the newest updates for Shopify apps... All in packed in a bi-weekly newsletter on your way to $100K MRR and beyond...

Creator

Fabrikatör

Inventory planning software for e-commerce, backed by APX and Backbone Ventures

Here are some of my achievements: 
- Built a growth engine that 4X monthly leads
- Experimented with growth initiatives to 2.5X MRR increase

Growth Manager

Hipporello

Funded by Atlassian Ventures & ScaleX 
Trello apps: Service Desk and No-Code App Builder

Here are some gains I achieved: 
- 2X organic traffic in 6 months
- Launched Trello form templates
- Community engagement -> Example: https://www.youtube.com/watch?v=pjPzy5maDBM&t=2805s

Growth Marketing Manager

ICRON

Supply Chain Solution for Manufacturing & Workforce Management Solution for Retail

- Led the CRM integration process (HubSpot) 
- Built CRM automation and email cycles
- Worked closely with sales team
- Created in-depth content with industry leaders

Senior Product Marketer

Bartme

Barty is a P2P Money-free Shopping Platform. We aim to maximise the lifespan of goods  in circular economy.
- Business Strategy & Development
- Marketing
- Product Management
- Team Building & Culture

Co-Founder & CMO

Carboff.co

Carboff is a digital platform, supporting climate positive projects and helping to decrease carbon emissions.  The platform operates as a transparent marketplace and serves as a medium for green ecosystem. 
- Business
- Product

Co-Founder (Business & Product)

Mindshare

Vodafone Account
- Media strategy 
- Client and third-party relationship management 
- Media trends & partnerships
- Mindshare award committee member
Dedicated Projects: Vodafone Rabona (Digital Scouting) Project; Vodafone Red Dunya Avucunuzda

Senior Media Strategist

Publicis Groupe

P&G Account
- Digital ad planning, operations & reporting for 12 brands of P&G
Dedicated projects: Head&Shoulders Basketball League Real-Time Marketing Project; Banabak App Digital Launch Campaign and Strategy; Pantene Altın Kelebek

Performance Marketing Specialist 

Marketing︱Product | Entrepreneurship ︱Impact

GTM is a puzzle. 🧩 I help you solve it by finding the pieces that matter most.

Over the past decade, I’ve worked with technology companies and agencies, co-founded a startup, scaled it to 120,000 active users, and navigated through wicked go-to-market challenges. 

All these experiences taught me why staying focused and fast experimentation in your go-to-market matters the most. 

This is why I’m dedicated to helping B2B founders and teams build product marketing foundations and run structured experimentation. 

What sets me apart?
I've been in your shoes as an entrepreneur and a product marketing leader. 
I know the urgency, the doubts, the obstacles, and the sheer energy it takes to keep moving forward.

What’s next? 
- Visit my website -> www.inbold.io
- Just send me a casual DM

I’ve had this idea for a while…. A GTM assessment tool that helps teams get real about where they stand, and where to focus next.

I explored tools like ScoreApp and LeadQuizzes to build the assessment. Solid platforms.

But then I thought:
Why not just vibe code it? (Am I turning into a dev now? 😅)

So I did. 
Built it with #Base44, super smooth experience.
Used GPT to help with question logic, result analysis, and copy prompts.
All in, it took me 4–5 hours.

Now it’s live. 

✅ 25 questions
✅ A snapshot of your GTM maturity
✅ Instant report showing where to improve, across four pillars:
      - Strategy & Market Foundation
      - Go-to-Market Execution
      - Customer Lifecycle & Growth Engine 
      - Enablement & Intelligence

It's a tool to spark reflection and direction.

👉 Give it a spin (Link in the comments) 

Curious what it tells you, and where you might be under (or over) investing.
Feel free to download the report, and share your score in the comments.

#Base44ForMarketing

Oyku ☀️ Sorgun Erakkus

Solving GTM puzzles for SaaS & Shopify Apps | fCMO | Product Marketing

Why are marketers so obsessed with ICPs and niching down? 
It’s simple: to actually market.

Look at it through the lens of channels & tactics (as beautifully displayed on slide 16),  the effort it takes to reach each segment adds up fast.

Sure, every potential segment looks like an opportunity. But with limited resources, spreading yourself thin is the fastest way to blend in.

Focus on one → give buyers the right context (category, differentiator) → and reach them through the matching channels.

Well put as always, Anthony 👏

B2B Homepage Positioning // I play 🎸 in the band Good Hangs

We've helped position almost 500 B2B SaaS companies.
Here's the most common problem 👇🏻 

"What do I call this thing?" 

Almost every founder struggles with categorizing their product. 

But the issue goes deeper than the label...

What do you do if your software product can easily become anything? 

AI obviously is accelerating the ability for founders to rapidly change the functionality of their software.

If a large customer wants a CRM, you can easily add those features to somewhat credibly claim to fall in that category. 

Software leaves you without a home base.

When you start a shoe company, it's pretty clear what you're building... and it's your goal to figure out how to differentiate from other shoes.

But what if a shoe could also be a chair? Or could also be a car? 

How do you market something that is constantly shifting and changing? 

How do you gain a foothold in the market when you're able to target different markets every day? 

How do you get powerful word of mouth spread when every customer thinks of you differently? 

These are all positioning problems, and while physical goods company's have their own share of issues, software companies simply have it harder.

Why Software is Hard to Position

I often hear people reduce go-to-market to “launching a product.”

But GTM is much bigger than that. It’s the foundation for how a business grows, adapts, and thrives.

Here are just a few of the major goals that fall under GTM, each demanding a very different playbook:

➕ Building or optimizing your acquisition engine
➕ Increasing product adoption
➕ Expanding into new markets
➕ Pivoting or repositioning
➕ Launching a new product or feature
➕ Moving upmarket or downmarket

Every one of these requires a tailored approach,  from channels to messaging to experiments.

So, before you dive into strategy, get clear on your goal.
Because your GTM goal doesn’t just influence how you work, it defines what you should even be working on.

Curious to hear: which GTM goal are you working on right now?

The way I use GPT has nothing to do with writing content… and everything to do with fixing it.

People can spot AI-generated content from a mile away.
That’s why posts that come straight out of a prompt often feel robotic, and that's why I don’t use GPT to write for me.

I use it as my editorial buddy:
➕ It critiques my drafts
➕ Flags when I’m slipping from best practices
➕ Keeps my tone and style consistent

It’s about sharpening the copy I already wrote, and making sure it hits harder.

Want to see it in action? 👇
Drop a 🔥 (or your favorite emoji) in the comments.

I’ll share the first draft of this post to show how it was improved in the comments. 

What about you? Do you use custom GPTs? And if yes, what for?

Outreach is tough! 
You’re trying to find a common thread to connect and start a conversation. I get it.

But when the first message I get is:
 👉 “I saw you liked Alex Hormozi’s post…”
I’m lost.

- Which post was that?
- Did I really like it?
- Is this genuine, or just farming engagement from someone else’s content?

And let’s be honest, liking someone’s post is the weakest signal. If 800 other people liked that post, they probably got the exact same message.

I get why people do it; it feels like a natural “in.” But most of the time, it feels generic instead of personal.

Curious to hear: do you find this outreach tactic effective, or does it miss the mark?

I tried animating one of my drawings with different AI tools… and the results were nothing like what I prompted.

Lately, I’ve been testing different video AI tools.
This weeked, I turned one of my sketches into a moving animation.

Here’s what I experienced: 
➕ The good: one tool (Easemate) produced an animation I liked even though a bit different from my prompt.

➕ The bad: out of 14 versions, most ignored my prompt completely. Some were so far off that they felt like entirely new artworks.

It was fun, but also frustrating. AI still struggles to stay true to the original input.

Which AI tools would you recommend for animating static images?
Is there one that actually works well?

On paper, the go-to-market looks like:
👉 Define a strategy
👉 Execute
👉 Reach your growth goals

But the reality looks more like this:
➕ You start with one use case and ICP
➕ You execute… then get market feedback
➕ You evaluate, pivot, or reposition
➕ You try again (and again) until it clicks

The path to success is about loops, pivots, and constant learning.

That’s why I always recommend starting with a Minimum Viable GTM Strategy with a strong hypothesis, and small bets that let you test and learn fast before going all in.

Because GTM isn’t about getting it perfect the first time.

It’s about adapting until you find the playbook that works.
Do you have a GTM hypothesis that you're testing?

How mature your market is changes everything about your go-to-market.

- Your competitors will be different.
- The way you reach people will be different.
- Even your risks will be different.

How do you know if the market is already established?
👉 Look at sites like Capterra or G2. If there’s a big player or a clear category, the market might be mature.

But don’t assume you’re creating a brand-new category just because your product has extra features.

- Starting a new market sounds cool, but it takes a lot of time, money, and effort.
- In most cases, your unique features or approach are simply what make you stand out.

Most SaaS companies are really just finding a niche inside an existing market. And that’s totally fine.

It just means you need to be extra clear about who you’re serving, because in a mature market, competition is your biggest challenge.

👉 What do you think is harder: creating a new market, or standing out in a crowded one?

Content is really just a practice. 
The more you do it, the more your brain gets wired to spot ideas everywhere. 

A client call, a quick chat, even a random thought can turn into a piece of content.

When I first started making infographics, it took me countless iterations to finish one. Now it feels natural, I can shape ideas visually without overthinking.
It just fits how my brain works, since I’ve always been a visual thinker. 🧠 

And everyone has their own way of doing it. Writing, visuals, video, podcasting...  whatever feels right for you.

Just play with it, and keep the momentum. 
You'll find your way around and it'll get easier.

Taplio

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