Google

Agency Partners Ecosystem Lead

- Growing agency business through  data-driven, long-term agency plans and strategic initiatives, in coordination with internal cross-functional teams
- Managing and strengthen primary agency relationships from executive C/B-level down to specific teams including Sales, Business Development, Media Planners, and Account Managers.

Agency Transformation Manager

- Creating  an ecosystem of partners to drive Google Marketing Platform products adoption and utilization by ensuring that partners use Google technology to plan, buy, measure, and optimize their clients media, including usage of all technology features.
- Providing a future-proof partner commercialization strategy by proactively supporting agency  partners' business value proposition in transitioning from license and/or media (agency) to service-based business model.
- Advance partner's technology capability through executing company certification programs, technology projects, and capability development roadmap.
- Provide thought leadership on partner servicing, global/regional/local releases of best practices and use cases, and leading similar efforts with partners locally.

GMP Partner Manager

- Managing ad tech sales portfolio for top agencies and advertisers  to grow the penetration of tech products  (aka Doubleclick suite / Google Marketing Platform)
- Consulting with agencies on ad tech usage and creating a media buying transformation roadmap for big6 agency teams 
- Acting as an  evangelist for programmatic advertising in TR by delivering speeches and  workshops for all types of audience (A/B/C levels) and an  active member in IAB ad tech and programmatic committees (in charge of writing the first ever whitepapers on programmatic and data driven creatives)

Platforms Sales Manager (Doubleclick/GMP)

- Managing a portfolio of different verticals (Finance, Media&Entertainment, Local, Healthcare) for large client business & developing portfolio strategies, making quarterly / annual business planning for each industry
- Building and developing trusted C-level relationship with key clients
- Ensuring the achievement of revenue targets quarterly, syncing and coordinating with Account Managers and Account Strategists 
- Aiming to digitalize the insurance industry by providing workshops for C-levels, creating case studies

Industry Manager

zanox

• Develop and optimize a comprehensive key account management system
• Identify and manage relationships with incoming key accounts
• Establish and maintain long-term relationships with top clients
• Collaborate with Sales Director to develop a pricing strategy and plan a sales budget
• Deliver timely reports to Country Manager and Regional Director on key developments
and progress on current activities and plans
• Participate in prospective client meetings & lead customer acquisition 
• Provide account leadership including coordination of internal analytical, strategy and technical resources to deliver on client's needs and expectations.
• Find and close new revenue opportunities within an existing client base
• Understand client business needs, participate in solution development and effectively communicate solutions

Head of Account Management

Yemeksepeti.com

• Developing and maintaining online marketing strategies for yemeksepeti.com as well as their two other 
international websites: foodonclick.com (UAE) and izrestorana.ru (Russian Federation)
• Responsible for analysis of website dynamics through advanced analytics tools (Omniture)
• Identifying optimization opportunities and needs of these websites (Content & SEO)
• Driving new search or digital advertising strategies upon analysis, market needs and opportunities.

Online Marketing Manager

Google Ireland Ltd.

• Mentoring and coordinating the workflow of the account management team of 7 people
• Responsible for setting targets and following up with the team members each quarter
• Responsible for weekly and quarterly revenue reporting to the management team
• Active participation in the coordination of teams in Travel vertical with the offices in EMEA region
• Leading the customer education events (online and offline) in Turkey and Ireland (Google Academy 
Istanbul, 2008; Above & Beyond  Dublin, 07-09)
• Coordinating business development projects for Turkish Market, growing the customer base by 20%
• Maximising every sales opportunity by promoting the highest standards of customer care and recognising 
potential development and training opportunities
• Coaching the junior account managers in team
• Managing the accounts of the one of the top ten clients in EMEA region for 2 years
• Increased the ROI of the customer by 60% for above customer who is in a very mature and competitive 
vertical.
• Took an active role in the process of the internationalization of their business
• Managing key accounts’ portfolio in various verticals in Turkish market (from 50 to 100 accounts)
• Achieved revenue growth by 80% YOY 
• Working on sales education projects for account managers – Sales Culture Project.
• Recognition award for successful portfolio growth (2008)
• Recognition award for building customer relationship and trust (2007)
• Conducting the interviews for new candidates

Account Manager - Vertical Portfolio Management Lead

Hannover-Messe International Istanbul

• Conducting the sales of the international fairs abroad
• Responsible for the sales and organization of the national pavilions in the international fairs abroad
• Responsible for the media planning
• Organizing the press conferences and managing the relationship with the press
• Following up the subsidy of the customers with the DTM – governmental body of the foreign trade

Project Coordinator

20 years of experience predominantly in digital marketing, ad tech and digital transformation. I consult with major media agencies and advertisers in Turkish market on elevating their media buying, tech and data maturity in an effort to transform their business.

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