Factum

Factum is a leader in cybersecurity services with hundreds of customers worldwide. 
We are part of Grupo Banco Santander.

I lead (allbound) marketing initiatives across all company brands (Factum, Cylum and SealSign).

Global Director of Marketing

Consulting Services

I eventually help startups, SMEs and educational institutions with their marketing and sales plans. Including planning, talent search and operations.

Fractional CMO: Entradas.com (6 months)
Teached marketing and payments at ESIC, EAE, OBS & Tetuan Valley
Advised on marketing & digital sales: Canard Drones, Calulu, Delinas.com etc.

Consulting & Fractional CMO

Alice

I led marketing worldwide, with a focus on customer acquisition. 
Some of the key achievement:
1) Alice rebranding. Including new website for SEO purposes plus online onboarding flow
2) Double the amount of inbound leads in H1 2023.

Main geographies: Europe & LATAM

CMO | Global Head of Marketing

Embat

I created and structured the sales and marketing departments. Including tools, processes, team structure and first hirings.

Head of Business

Agicap

I led country marketing focused on customer acquisition, and act as the country spokesperson at events and press interviews. Additionally, I helped the Country Manager with sales training and operations in the absence of a Sales Director (summer ’21). I managed a multimillion marketing budget and ran a team of 3 marketers. Contributing to go from 0 to millions of revenue (ARR) in less than a year.

Director of Marketing & Deputy CM (Spain)

Biome Makers Inc.

I led the marketing plan worldwide. Structuring the team and resources needed for global success (serving clients in over 35 countries that year, with headquarters in California, US). I aligned marketing with sales to create a unified acquisition funnel. I hired and led a team of 7 marketers worldwide.

I contributed to shape the company to achieve a Series A investment round in late 2021.

Main geographies: USA, CA, NL, BE, FR, IT, ES, LATAM, UAE

EVO Payments, Inc.

Managed and developed the market presence of all EVO's subsidiary brands: UniversalPay, Snap Payments, Popular Payments and Liberbank Pay,

Successfully positioned UniversalPay as a leading recognized brand in the B2B payments industry; developed marketing department from scratch, including developing a high-performance team, integrated operational practices, and created brand awareness and lead-gen campaigns. 

Supported Direct Sales and Business Development. 
Led Online Sales and Fields Sales.

Managed a multimillion budget. Member of the executive committee.

Head of Marketing & Communications (Iberia)

Sage

Led country budgeting, planning, and implementation of marketing and communication strategies for online/offline campaigns for the payments division (SagePay, acquired by Elavon later on).
Reported directly to the Global CMO.

Head of Marketing (Sage Pay Spain)

PayPal

ProductLedGrowth-Marketing for Continental Europe, Middle East and Africa: Provided strategic direction on the development of marketing campaigns for product initiatives. I led a cross-functional, cross-country dot-in-line team (data scientists, product managers and telesales) to increase the adoption rate of PayPal products across 118 countries in Europe, Middle East, and Africa.

Growth Marketing Manager

Promoted the adoption of PayPal among consumers

Consumer Marketing Executive

Estudio Renacentista

Founder and Swiss army knife at Estudio Renacentista, a digital studio focused on building brands and web presence for small businesses.

Mainly worked in the brand creation, improvement and/or digitalization of restaurants, language academies and associations,

Founder, designer and chief commercial officer

Business professional with over 15 years of being responsible for driving marketing and growth in multinational public companies such as PayPal, Sage or EVO Payments, and startups such as Biome Makers, Agicap or Alice Biometrics.
Extensive experience in B2B businesses in fintech, SaaS and cybersecurity industries.

Fluent in English, Spanish, and professional French. International Master of Business Administration (MBA),
Postgraduate in Online Marketing and a Bachelor of Science, M Software Engineering (Cum laude).

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