Stanpro (Standard Products Inc.)

Product Manager

Brother Canada

Responsible for managing the Go-To-Market strategic plan for the Small Office, Home and Home Office segment to ensure category performance. The main activities included:

• Defined the most appropriate product placement, channel, pricing strategy and promotional plans to achieve sales and market share objectives.
• Monitored sales performance, analyze forecasts, inventory, market trends to identify opportunities for growth and potential impacts on the business strategies.
• Drove product launches by collaborating closely with Sales, Marketing, Supply Chain and Customer Care teams to ensure a timely launch with all required deliverables completed.

Stanpro

Responsible for driving product planning, development, sales forecasting and overall market strategy to ensure category performance. The main activities include:

• Prepare, coordinate and execute the introduction of new products (product packaging, pricing strategy, product development and maintenance).
• Manage relationships with international suppliers and engineering departments.
• Develop sales tools, visuals and marketing promotional material in collaboration with the Digital Marketing Team and update website content.
• Provide product training to sales force and customers.

AB Mauri, a global business of Associated British Foods plc

Responsible for managing strategic and tactical plans including the development of key messaging, brand and portfolio positioning and management of promotional materials. The main activities included:

• Worked hand-on-hand with the field force providing trainings; gathering information and creating customized strategies based on field findings and needs in collaboration with the sales team.
• Monthly forecasting, alignment with commercial teams, follow up on sales and inventories indicators.
• Sample management: planning, distribution and execution in the market.

Trade Marketing Manager - Collico

Diageo

Responsible for obtaining and analyzing sales performance and market trends for the different distribution channels with the objective of making informed suggestions on how to improve the company’s profitability for the Eastern Canada Region. 

Act as a consultant for the company’s marketing strategies, assisting in the design of promotional material for the different categories.

Sales and Marketing Analyst

Responsible for the marketing and trade activities of the traditional channel (Bakeries, Wholesalers and Distributors) by creating tactical plans for points of sale. Sales objectives and the profitability for the different product lines were achieved through the following activities:

• Led the advertising strategy: briefing, development and production of magazine and radio ads; design, approval and execution of promotional material in POS. All these actions helped to position the brands of the Company directly to final consumers.
• Successfully launched 2 new products within the Chilean market. 
• Coordinated the participation of a commercial stand in a gastronomical trade show with approximately 9.000 visitors.

Product Manager - Collico

Siemens Healthcare

Contributed to the Healthcare Business Unit (BU) performance to ensure transparency of business operations to the business unit management group. The main activities included: 

• Obtained data and completed standard and ad-hoc analyses, including financial statement analysis, accurate sales forecasting and inventory control.
 • Coordinated the preparation of annual expenses budget and sales projections with the collaboration of the Marketing and Commercial Team; ensuring financial planning in compliance with global company guidelines and policies.

Performance Controller

Bayer Laboratories

Provided a high level of strategic guidance for brands and senior management about the Consumer Healthcare Business Unit (BU) through the analysis of competitive intelligence and business analytics. The main activities linked to this guidance included: 

• Ensured that marketing and business decision-making were supported by timely, accurate and data analysis by identifying growth opportunities in market trends and internal KPI´s management and control in sell-in, sell-out and inventories.
• Improved the incentives plan by including new variables such as market share indicators within the field force role.

Business Intelligence Analyst

Initiative

Responsible for the evaluation and follow-up of the media budget execution (estimated in USD $45 million) in all UNILEVER business units (BU’s) for the Middle Americas Region (Colombia, Ecuador, Venezuela, Costa Rica, Honduras, Panama, Nicaragua, Guatemala, El Salvador). The achievement of financial performance targets were possible by: 

• Leading the savings of the regional marketing expense in USD $4.8 million without impacting the expected investment within the different categories across the region.

Regional Business Intelligence Analyst

Novartis Laboratories

Responsible for driving efficiency in the budgeting and forecasting activities, financial planning and performance analysis of the different Business Units (BU`s) for the cluster of Costa Rica (CR), Honduras (HN) and Nicaragua (NI). This included: 

• Assigned an incentive of USD $0,5 million within the employees due to achievement of the financial results in 2010.

Regional Business and Planning Analyst (Cluster CR, HN, NI)

Master in Direction and Management of International Companies and Bachelor in International Relations with +10 years of combined experience in Marketing and Business Intelligence. Acknowledged in creating and implementing marketing plans, launch of new products, business analytics, business planning, field force support, development of promotional material, and event planning in multinationals across the Americas. Looking to keep developing in the areas of marketing, trade and business planning. 

Very proactive, innovative, with excellent team work skills. Professional with excellent interpersonal skills, global business vision and work focused on results.

Fluent spanish and english, and intermediate-advanced french (level B2).

Specialized in: Marketing, Product Launch, Sales Forecasting, Budgetary Planning and Control, Regional Experience.

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