Next Matter

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Growth Content Creator

Semrush

Content Marketer (Contractor)

As the Content Lead at CXL, I owned these projects while managing an external content agency:

•	Email marketing: owned the CXL newsletter with 137K marketers and a 26% average open rate, writing content pieces with industry leaders from companies like Gong, Semrush, Cognism, Convert, Kilo Health, Tipalti, The Predictive Index, and Monday.com.
•	Top-of-the-funnel: led a massive SEO content update, which led to top-10 positions for 601 keywords (search volume between 50 and 26K) and top-3 positions for 131 keywords.
•	Bottom-of-the-funnel: implemented SEO optimizations that increased impressions by 63% YoY for product pages.
•	Link-building: leveraged guest blogging to drive backlinks from sites with 17M monthly traffic like HubSpot and Zapier.
•	Technical SEO: worked with Dev team to improve Core Web Vitals, implemented Schema.org structured data, and fixed 3K URLs with 302, 4XX, or 5XX response codes.
•	Organic social: Grew LinkedIn followers to 25.7K, a 40.22% increase.
•	Demand gen: Implemented demand gen strategies that increased email captures by 63.21%.

Content Lead

CXL is the Digital Marketing Institute where companies like Google, Ikea or Spotify train their teams.

The best marketers of tomorrow have to be well-versed in analytics, highly proficient in customer acquisition, adept at conversion optimization, and skilled at branding, user research, content, and more areas.

This is what we focus on at CXL – giving you both knowledge in a broad array of skills, and deep ability in the few that matter the most.

SEO / Content Strategist

Global Decibel

As the Content Manager at Global Decibel, my achievements were:

• Led the content team with 4 direct reports and scaled traffic to 1M monthly visits.
• Placed the company among the top 80 Amazon affiliate websites (with a team of 6).
• Increased social followers by 159.15% over three years.
• Owned content partnerships and outreach with brands like Nike, Garmin, Xiaomi, Honor, and Amazfit.

Content Manager

Meraki Smile School

Meraki Smile School is a non-profit project to provide free, high-quality education for the underprivileged, starting with a school in Antananarivo, Madagascar.

• Crafted the marketing strategy for the first international school to offer free education in Madagascar.
• Managed partnerships with influencers from various areas (including FC Barcelona, 10M followers).
• Achieved features on sites with 39M monthly traffic and an award from the Spanish Parliament.

Copywriting Director

Pablo Garcia

As a contractor, I:

•	Wrote over 600 content pieces for 50+ digital projects, including sales pages, articles, guest posts, and more.
•	Was featured on outlets like Europa Press (2.4M traffic), ECD (686K traffic), and Bolsamania (758K traffic).

Copywriter

SeDigital 

•	Developing web design projects with Figma, Adobe Photoshop & Wordpress.
•	Designing websites for SeDigital, a digital marketing agency in Madrid.
•	Creating websites in collaboration with Bentivegna, a strategic design & marketing agency in Madrid.

Web Designer

LEXblogger.

LEXblogger (now rebranded as Legal Box Plus) is a legal compliance SaaS. As their digital marketing strategist, I:

• Developed a demand gen strategy to improve conversion rate.
• Crafted landing page copy and blog posts.
• Built an Email Marketing campaign for 2019 Black Friday.

Digital Marketing Strategist

Private Tutoring

•	Taught conversational English (speaking) as a second language and preparing official exams up to C1 level.
•	Focused on improving students' communicative skills in business environments.

English Second Language Teacher

Activate Inc @ Google

•	Participated in Google’s digital marketing challenge with 1000 students from Spanish colleges.
•	Promoted Google digital tools to entrepreneurs.

Google Challenge Participant

I'm a full-stack content marketing & SEO expert with 7 years of experience and a track record of managing content teams at challenger companies, scaling sites to 1M monthly views, owning newsletters with 137K subscribers and 26% open rates, and increasing social following by 40%. 

I also take on side projects out of passion and a willingness to build a legacy, including helping build a school in Africa in just six months while working remotely. 

If you want to dethrone category kings and become one, let's talk.

Taplio

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Taplio

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Pablo García's Linkedin Analytics