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Head of Marketing

NestAway Technologies Pvt Ltd

Key Achievements at Nestaway

Social Media, Branding, ORM:

- Led a team of 15 people to efficiently handle a 50x increase in social media escalations during the pandemic, successfully reducing negative sentiment by 70% and decreasing negative conversations on social media from 600 per day to 150 per week.

- Achieved 30x month-over-month growth in social media channels through immersive content and design.

- Increased Instagram followers, engagement, and visibility by 3x within 6 months.

- Successfully launched new programs every quarter, such as "Artists in Residence by Nestaway."
Generated over 3M+ organic views for viral reels.

- Improved Play Store/App Store ratings from 2.1 to 4.3 in 6 months.

- Contributed to 10% of overall lead generation and positive ROI through collaboration with marketing teams.

- Implemented SEO strategies, driving organic traffic and improving search engine rankings.

- Utilized various social media management and analytics tools (Google Analytics, Adobe Analytics, or social media analytics) providing data-driven insights

- Built strong relationships with media contacts, Influencers, and stakeholders.

- Achieved a 15x increase in organic searches for "Nestaway" due to PR efforts.

Sr Manager Marketing

Mobistreak, Inc.

Key Achievements:
Launched and organically grew the LinkedIn channel from scratch to 1k followers in 2 months without any advertising spend, utilizing seeding, content creation, blogging, and impactful posts. 
Collaborated with the brand team to plan the content calendar, conceptualize online campaigns, monitor online trends, and ensure high-quality content.
Actively participated in the creative process, working closely with designers, writers, filmmakers, and external agencies to bring ideas to life.
Generated 10% of overall business leads via call marketing and Google ads

Sr Manager Social Media/Content

ShopClues

Key Achievements at Momoe(the start-up got acquired by Shopclues in 2016) and Shopclues 

Developed and executed a social media marketing campaign that increased followers by 30% and engagement by 45% MOM
Developed and implemented a content marketing plan to increase brand visibility and engagement on social media
Leveraged social media and digital marketing to expand the company’s talent pool
Developed content marketing campaigns for multiple channels, including email, social media, and paid search
Developed an online presence through social media and digital marketing, resulting in a 15% increase in inquiries.
Led merchant acquisition through digital campaigns on social media, Google ads, email marketing, and SMS.
Managed the content and graphic design team at ShopClues, overseeing monthly calendars and budgets for online campaigns.
Created a trending branding campaign for Momoe with 50 influencers on trendsmap India Twitter for 2 days, using the hashtag #SoulSanteWithMomoe.

Digital Marketing Manager

Momoe

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Crafted and executed integrated social media marketing strategies for clients, including larger ad agencies like Ogilvy & Mather.
Managed high-profile clients such as Apple, Accu-check, Roche group, and Lakme.
Developed creative and viral content/graphics.
Oversaw campaign management and page management on various social media platforms including Facebook, Twitter, Pinterest, YouTube, and Instagram.
Implemented the company's social media strategy to enhance brand awareness, generate inbound traffic, and cultivate leads and sales.
Expertise in creating visually appealing designs and graphics.
Successfully launched a Twitter trending campaign for the release of Apple's iPhone 6 in India, involving 100 influencers. The hashtag #iphone6India trended for 24 hours on trendsmap India.

Social Media Strategist

FruitBowl Digital

- Managed brand pages on various social media platforms for high-end clients.
- Demonstrated expertise in top social media platforms like Facebook and Twitter.
- Developed fresh and engaging content to enhance brands' digital presence.
- Successfully managed social media pages for brands including Zodiac Clothing, Curio Cottage, Reliance Media, Vadilal Ice Cream Official, and Della Adventures.
- Created social media reports based on monthly/weekly activity for the above brands.
Produced SEO/SMO optimized articles.
- Crafted concise and impactful website content for leading brands' online platforms.

Social Media Manager

Intertec Systems

Creative Content Writer

Manage brand pages across all social networks

Frameboxx Animation & Visual Effects Pvt Ltd

animator

Strategic brand marketer, social media maven, and PR extraordinaire with over a decade of experience elevating brands to recognition, propelling startups to success, and consulting businesses to achieve remarkable 10x growth in the digital landscape. 

I am passionate about crafting compelling brand stories, harnessing the power of social media, and driving impactful PR campaigns that leave a lasting impression on audiences. 

I have a proven track record of delivering exceptional results and transforming brands into industry powerhouses.

Taplio

Padmini P.'s Linkedin Analytics

Padmini P.

Want to drive more opportunities from LinkedIn?