M&D Real Estate

Oversee all marketing planning and execution for all divisions of M&D Real Estate, including residential, commercial and multi-family / property management groups.

Lead and manage marketing department of 8 people, including residential and commercial listing specialists, content creators, database specialist, office admins, and marketing interns.

Write blogs, real estate market updates and create conception and execution of commercials and videos.

Oversee CRM and all segmenting, e-mail campaigns, automation and smart campaigns, including messaging and schedules, plus review analytics and manage dashboards for continuous improvement.

Review SEMRush, Google Analytics for SEO strategy, Google Ads Dashboards for PPC, Facebook/LinkedIn/Insta/TikTok Insights, Audiences, and social ad campaigns.

Create blog content, plan funnel and landing pages on Wordpress for mdregroup.com.

Accomplishments:

Increased direct attributed marketing generated revenue 1100% in first year and 72% in 2023.

Increased email campaign revenue by 225% 2023.

Helped company achieve sales totaling $180 million in 2023, up from $100 million in 2022 and $60 million in 2021- during a real estate market that's been down 30+% year over year (in terms of closed sales).

Increased website users by over 170% since 2021 and amount of time users spend on site by 30%.

Increased marketing leads that converted by 449% between 2021 and 2022 and by 111% in 2023. 

Secured media coverage of market news and developments in media entities such as CBS National News, BisNow, Dallas Morning News, WFAA, Dallas Business Journal, and local publications including Blue Ribbon News, Herald Times in Greenville, Rockwall, Royse City and more.

Oversaw and helped implement redesign of website, www.mdregroup.com, and migrated all data to a new, improved Real Estate CRM - kvCORE - for company in 2022.

Successfully executed the marketing and grand openings for expansion / the opening of two new office locations in 2023.

Marketing Director

Accomplishments to date:
-Redesigned website with focus on SEO
-Increased Google Search by nearly 50%, holding for 2 months and continuing to increase
-Increased average user duration on website by approximately 1 min and 6 seconds, up from 30 seconds
-Increased Leads via website by 180%, and continuing to increase steadily
-Lead generation via email campaign content has generated 7 million+ in sales (known) for our firm to date

Summary of Duties:
Providing marketing support to our Real Estate agents and for M&D as a whole (including our Residential, Commercial, & Property Management groups) and promoting our businesses and services through a variety of channels and methods, performing many duties--including digital, creative, analytical, traditional and non-traditional: From designing web pages, writing copy and producing content and e-mail campaigns to social media content development and posting across multiple platforms; Facebook and Google advertising management, managing M&D databases, lead generation, and growing our database; to coming up with creative social media, PR, communication campaigns and more!

Marketing Coordinator

KXXV, 25 News

Monitor scanners, news releases and multiple channels and sources for newsworthy content

Pitch and write stories for multiple channels, including KXXV website, Facebook, Instagram and Twitter

Creating supplemental content, explainers and and editing reporter news stories for multi-channel distribution

Monitoring national and local sources for newsworthy content to push out across all KXXV channels

Responsible for web and mobile breaking news notifications and alerts

Monitored National Weather Service and worked with KXXV Weather team to post stories and push out daily notifications and severe weather alerts

Real-Time Editor

KCS Public Relations

Public participation and focus groups for city and state projects, including Harbor Bridge and City Bond Projects 	

Government affairs, strategic and community engagement, representing entities at state level, county commissioner meetings, port meetings, city council and chamber of commerce

Developed and implemented comprehensive communications plans and branding campaigns		

Performed media relations and crisis communications, graphic design, social media plans and content, email campaigns

Planned and executed special events

Public Relations Account Manager

United Corpus Christi Chamber of Commerce

Increased revenue by increasing corporate sponsorship sales and event revenue from $100K to $365K in two years
Developed and managed budgets, implemented Quickbooks system to cut record-keeping time 35% and managed Accounts Payable and Receivable transactions
Oversaw personnel decisions, managed staff, implemented new performance evaluation system and integrated staff after merger with Corpus Christi Hispanic Chamber
Developed and wrote new organizational policies and procedures and updated by-laws
Performed program management and increased participation by 75%	and recruited hundreds of volunteers, formed task forces and committees
Created and implemented creative PR and Marketing plans partnering with TV, Radio, Malls, & Newspapers
Performed strategic planning; identified, assessed, informed and advised Board of internal and external issues that affected the foundation and its programs
Served as spokesperson for the organization in media and public, and conducted official correspondence
Developed short and long term operational plan 
Implemented new evaluation system for fundraising activities, programs and events with the goal of continuous improvement
Supervised the following programs and events: Leadership Corpus Christi and Alumni Association, Lemonade Day Coastal Bend, Conquer the Coast (Large Special Event), Mi Casa Es Su Casa (Honored women professionals), Mano A Mano Scholarship Program, What's Up Corpus Christi (whatsupcc.org) online event calendar

Foundation Executive Director

Junior Achievement of South Texas

Increased number of students reached by JA Programs in the Coastal Bend from 10,000 to 20,000 students through incentive program and increased marketing and exposure to recruit new volunteers
Managed and trained thousands of volunteers and educators in an 11 county area by working with area colleges, universities and corporate volunteer teams; updated training curriculum and process
Planned, promoted and implemented four major special events each year to raise $400,000
Created new processes to manage data, records, check-in and feedback processes, forecasts, and evaluation/reporting of volunteer and student records
Planned, executed and managed marketing campaigns, social media pages, public relations activities, incentive partnerships, monthly newsletters, email campaigns, created content for marketing collateral and performed script writing for galas/special events
Performed research and grant writing/editing

Program Manager

ConocoPhillips Headquarters

Provided communications support to Knowledge Sharing Department and led the redesign of ConocoPhillips Knowledge Sharing website
Conducted interviews and focus group with ConocoPhillips employees from across the world to survey their needs and wants
Analyzed results of research, created report and provided presentation on findings to ConocoPhillips leadership

Knowledge Sharing Communications Intern

Greenleaf Book Group

Wrote interview questions for podcasts

Scheduled publicity events, such as book signings for authors at Barnes and Noble and radio stations across the country

Worked on SEO to help boost author's visibility

Wrote book reviews for publisher

Marketing Intern

Applied Materials

Planned events internally for employees, and external visits, such as Congressman tour of facility

Wrote articles for company intranet

Community Relations Intern

The Dow Chemical Company Headquarters

Assisted sales and marketing team in creating new Dow.com Market Facing website

Researched and wrote 3,000+ new and better product descriptions using SEO, and performed taxonomy to reclassify products by market, instead of business line, to change the way Dow Chemical products were presented to public and customers

Worked with outside advertising agency to help plan new website infrastructure, functionality and design

Delivered entire database in 3 short months and presented finished result that was met with enthusiasm by Dow Leadership

Marketing Communications Intern

Fleishman-Hillard (ChaCha Account)

Interacted with people on the street to encourage first time use and help launch a new texting service

Street Team Member at SXSW 2008

Gallup StrengthsFinder 2.0 💡↙️
STRATEGIC 🔴 ACHIEVER 🟠 IDEATION 🟣 INPUT 🔵 INTELLECTION 🟡

Paige is a dynamic Marketing Director at M&D Real Estate, leveraging her 15+ years of experience in marketing, community, and public relations. With a background working for Fortune 500 companies like Dow Chemical and ConocoPhillips, she has excelled in driving marketing-generated revenue at M&D by an impressive 4,000% between 2021 and 2023. 

Paige's strategic mindset, achiever attitude, and innovative thinking, as depicted by her CliftonStrengths assessment results, have been instrumental in her success. Her leadership has been crucial in the firm's growth, serving residential, commercial, property management, and general contracting clients across the Dallas-Fort Worth Metroplex. 

Paige's extensive expertise in social media, government affairs, and media relations, along with her proactive approach to team collaboration, makes her an invaluable asset to the company. 

She is a graduate with honors from the University of Texas at Austin, holding a Bachelor's degree in Public Relations and a certification in Business. In her free time, Paige enjoys browsing bookstores, painting, and spending quality moments with her family and friends, including her husband, Brandon, and their three wonderful children, June, Morgan, and Caroline.

Taplio

Paige Kimball's Linkedin Analytics

Paige Kimball

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Paige Kimball's Linkedin Analytics

Paige Kimball

Want to drive more opportunities from LinkedIn?

Paige Kimball's Linkedin Analytics