Uniplaces

Senior Product Designer

Redesigned the search page, incorporating user feedback and usage data to create a seamless user experience
Conducted in-depth qualitative and quantitative user research, which informed the redesign process
Developed data-driven design based on product metrics and KPIs to help optimise the product
Created a design process from scratch. From design organisation to deliverables and communication with the rest of the team. 
Created a new design system, which unified the user experience across all product features and pages

Product Designer

December Labs

Worked on a large-scale SaaS product with a  highly technical user base. 
Wrote scripts and interviewed real users of the platform.
Teamed up with stakeholders and product owners in establishing a long-term UX Roadmap according to business goals.
Created and tested complex prototypes of future features of the platform. 
Iterated work on processes based on data, and key metrics.
Established key metrics and took a pro-active stance to problem-solving
Balanced user needs, technical constraints, and business objectives to solve problems effectively.
Redesigned Semtives website: https://semtive.com/

User Experience Designer specialized in Research

BeeReal

Worked on numerous projects, including a platform for agro-cultural industry, and a large-scale map platform for the Argentine Government.
Identified and troubleshot User Experience problems.
Delivered well-thought-out design solutions.
Solved UX problems and illustrated solutions with user flow diagrams, system modeling, and information architecture.
Created click-tru prototypes using Figma.
Updated existing designs to accommodate new or changed requirements.
Executed pixel-perfect designs and package, spec, and prep for development.
Provided detailed feedback to developers and product owners.

UI/UX Designer 

Pineiro Marketing Group, Inc.

Worked as a freelance contractor on multiple projects. 
Interacted and worked directly with clients and external teams.
Developed many web designs and newsletters for various companies and clients. 
Made creative advertising content for various media, including catalogs, menus, flyers, newsletters, social media posts, posters, and product packaging. 
Worked with numerous international clients and brands.

Visual Designer

Universidad Nacional de Mar del Plata

Student Teacher

• Generated digital and editorial pieces for institutional use.
• Worked alongside various public entities, faculties and universities creating fresh design concepts and pieces.
• Remade the Universidad Nacional de Mar del Plata brand manual
• Made a design proposal for the new Facultad de Ciencias de la Salud y Servicio Social website.

Visual Design Intern

I'm an experienced bilingual Product Designer with a knack for creating meaningful, engaging user experiences. I I've worked on complex products for both startups and established products, as well as B2B, B2C, and anything in between. 

From user interviews and testing to designing interactions, flows, and information architecture, I'm well-versed in the entire product process. I'm also adept at improving and iterating on products based on KPIs and business success metrics.

Feel free to reach out at hellopalomaallende@gmail.com
You can also see my work at https://palomaallende.framer.website/

Taplio

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Taplio

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