KnowledgeLake

Director of Product Marketing

Appian Corporation

Senior Manager, Product Marketing

CognitiveScale

Director of Marketing

Blue Prism

- Develop and refine persona-based intelligent automation, AI and Cloud messaging and positioning.
- Create end-to-end demand generation campaigns including developing content to grow all stages of pipeline.
- Develop PR/AR initiatives in support of product and solutions thought leadership to engage media and analysts.
- Define and manage the company’s product launch strategy following the Pragmatic Marketing foundations and working with Product Management to ensure integrated, timely platform versions and solutions introductions.
- Write website, social media, and other marketing content that is SEO optimized

Senior Product Marketing Director - Demand Gen Campaigns

Telular Corporation

- Manage a team of marketing professionals focused on executing vertical focused campaigns including (but, not limited to) email, direct mail, database marketing, and digital marketing.
- Defined the branding, positioning and go-to-marketing strategies for Telular's IoT Telematics division, SkyBitz. 
- Developed an SEO strategy that includes analyzing website traffic data, uncovering opportunities for growth, and develop content-rich marketing campaigns.
- Responsible for the organization’s marketing activities and oversee the development and delivery of a fully integrated marketing strategy for the business.
- Led the initial, and support the ongoing, positioning effort of Telular as a technology leader in IoT solutions for the commercial telematics, security and home automation markets.
- Designed and implemented comprehensive marketing strategies to create awareness and adoption of the company's IoT Security and Automation division, Telguard.

Director of Corporate Marketing

- Targeted both offline and online B2B prospects by designing a multi-pronged and comprehensive marketing strategy for the security market as well as the commercial telematics business.
- Created effective messaging using language, graphics and marketing collateral to address a variety of audience in numerous verticals. 
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost delivery of all marketing communications materials.
- Developed in-store collaterals, signage and communications to promote security products in distribution.

Product Marketing Manager

Motorola

- Managed all Public Relations and Media Relations work for the Wireless Broadband business unit.
- Created sales enablement materials, including video case studies, pitch decks, promotional emails.
- Crafted all industry relevant messages, positioning and branding for the business, adhering to the
  Motorola brand guidelines.

MeshNetworks

- Managed all aspects of marcom, including internal communications and PR/AR.
- Launched and managed the successful MeshNetworks partner program, increasing market reach
through VARs and resellers.

Marketing Manager

Marketing executive with a creative and adaptable leadership style who cultivates a highly productive and collaborative company culture. Executes measurable, innovative and integrated marketing campaigns to significantly increase demand gen and grow and retain the customer base.

Taplio

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Pamela B.

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Taplio

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Pamela B.

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