STEAMTeam 5 (Monsoon Publishing)

I'm the co-creator of STEAMTeam 5, and I'm passionate about normalizing girls in STEM/STEAM fields.

STEAMTeam 5 is a children’s adventure book series designed to encourage young children to become leaders in STEAM (science, technology, engineering, art, and math) fields. 

As a co-creator, I have been:

• Invited to speak at "The Third Commemoration of the International Day of Women and Girls in Science" (Feb 2018) at the United Nations in New York

• Featured on Diva Tech Talk’s “Leading Women in Tech” podcast series.  

• Featured on Her STEM Story’s “Real Women in STEM” podcast series.

Co-Creator

W. L. Gore & Associates

Focused on exploring new business models and growth opportunities utilizing emerging technologies as part of the Emerging Technology Innovation team. ETI brings expertise in advanced technologies like AI/ML, IOT, Blockchain, and Augmented Reality to help Gore innovate and better deliver on our promise to improve lives. 

I’m responsible for identifying and vetting the technical and market viability of new product concepts involving Artificial Intelligence (AI) and other emerging technology. This includes performing opportunity assessments, leading the design and development of functional prototypes, and designing/launching pilots in partnership with key stakeholders across multiple divisions.

Enterprise Product Champion/Business Analyst, Emerging Technology Innovation

This role involved developing and executing a Business Impact Measurement strategy to track the impact of Sales & Marketing customer targeting initiatives on the business. I was responsible for:

•  Working with key stakeholders to align on marketing measurement goals and KPIs;

•  Designing the marketing tech stack, data integration, and system requirements needed to support performance measurement; and

•  Leading a cross-functional team to implement omnichannel measurement to inform prioritization for customer segments and to optimize marketing mix investments.

Senior Director, Gore Medical Marketing Performance  

My role involves analyzing customer data to identify growth opportunities (and targets) for the MPD business and to quantify the impact of marketing strategy, programs and activities on the business.

I was responsible for:

  •  Building the Customer Insights Analytics function within MPD Analytics; 

  •  Developing and applying new models to customer data in order to identify trends that could impact customer revenue, portfolio growth opportunities, share of wallet, and medical device adoption;

  •   Identifying targets for new medical products (potential revenue of $10M+ per new device/year) and new medical device indications (which represents $2M-$5M in market expansion per device/year);

   •  Identifying cross-portfolio growth opportunities and targets to support marketing & sales initiatives;

  •  Capturing and reporting key customer/market insights directly to Global Sales & Marketing leaders within the Medical Products Division, as well as the SVP of MPD, Global Sales and Marketing and Global Analytics

Senior Director, Customer Insights & Marketing Analytics

Monsoon Strategy

Monsoon was a marketing strategy consulting firm that specialized in helping businesses grow through proactive, data-informed decision-making. As a consultant, I was hired by and reported directly to managing directors and CEOs and was responsible for researching our clients’ competitive landscape and conducting, analyzing, and interpreting market research and customer behavioral data to refine revenue models and develop multi-channel, integrated marketing strategies. My role involved evaluating business/marketing strategies, identifying opportunities for growth, creating marketing budgets, and defining key performance indicators (KPIs) for ongoing measurement.

I also assisted clients with building marketing teams to scale their business, served as an advisor to tech startups, and assisted investors with deal sourcing & due diligence.

Examples of Demonstrated Impact on Businesses:

•	Designed/deployed product demand tests to assess current market share and forecast national sales growth potential for a regional product. Results: An acquisition offer from a Private Equity firm. 

•	Employed multivariate testing techniques to measure buyer intent, define feature requirements, and establish optimal pricing for a new consumer product. Results: $600K in revenue w/in 60 days of launch. 

•	Through analysis of data from multiple sources, I identified flawed assumptions (misinterpretation of data) that were posing a financial risk to the organization. I helped redefine the target audience, messaging, and price. Results: Online channel revenue doubled YoY.

•	Researched customer behavior insights to inform plan to re-position the organization and update marketing strategy. Results: 50% decrease in cost per new sales lead.  

•	Conducted market research, performed customer segmentation, developed new messaging, then deployed ABM (account-based marketing) strategy to decrease customer acquisition costs. Results: Increased conversions by 60% while maintaining current budget.

Owner/Partner (Marketing Consultant)

Birdytell

I'm working with the amazing team at Birdytell to help establish marketing channels to scale their business. Birdytell enables you to give memorable gifts that support local merchants within your community. Their mission is to inspire people to create more meaningful moments by connecting in real life with those who matter most.

Marketing Strategy Advisor

Allbound, Inc.

Served as a marketing strategy advisor; established customer acquisition benchmarks and assisted with optimizing online marketing channels to grow sales for their SaaS sales acceleration platform. Allbound enables any size business to accelerate growth through sales and marketing partners. It was my goal to support their mission to transform traditional, underperforming partner sales and marketing with partner sales acceleration. Allbound was acquired in July 2023.

Advisor

myGoals.com

myGoals.com was a subscription-based goal-setting site. We were selected to launch at DEMO in 2001. The site has been featured internationally by hundreds of media outlets including CNN, CNNfn, New York Times, Time, Newsweek, USA Today, Wall St. Journal, ABC News, MSNBC, CBS Early Show, NPR, BBC, and Rolling Stone.

Co-Founder & VP Product Marketing

[Private]

Designed and developed courses associated with business and marketing disciplines for higher education institutions.

Higher Education Curriculum Development/Marketing SME

Paul Allen's Vulcan Group

Hired as a consultant to build a business case for and launch the FlipStart miniPC. My role there enabled me to use a variety of skills, from market research to product marketing to public relations.

Product Marketing Consultant

drugstore.com

Customer acquisition & strategic partnerships; responsible for negotiating partnership contracts with Amazon, Microsoft, Yahoo! and managing the 1000+ affiliate network.

Marketing Executive

Axsys Automation

Axsys Automation is a rapidly growing developer of automation technology products. Built on a foundation of over 20 years in the automation industry, they address the needs of many markets including industrial control, semiconductor, transportation, building and home automation, among others.

As Interim VP of Product Marketing, I developed business plans and defined requirements for entering the consumer market.

Interim VP of Product Marketing

Marketing executive with deep experience in diverse industries (from B2B enterprise to consumer products) and managing products from cradle to grave. As a product marketer, I co-developed and launched four technology products that were selected to launch at IDG/VentureBeat's DEMO conferences. 

For 15+ years, I was an owner/partner at Monsoon Strategy, a strategy consulting firm that specialized in helping businesses grow through proactive, data-informed decision-making. Prior to that, I co-founded two tech startups in Silicon Valley and worked as a marketing consultant for Paul Allen's Vulcan Venture Fund.

I am currently working within the Emerging Technology Innovation team of W.L. Gore and exploring new opportunities. 

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