Bimbo Bakeries USA

Consumer Insights - Innovation

Electrolux

Product Planning and Innovation - Fabric and Dish Care

Antalek | Strategic Innovation Partners

Freelance consultant supporting clients in the food and beverage industry with strategy development, innovation pipeline development, category growth planning, consumer research, and market research.  Frequent topics of engagements include: category/channel expansion planning, innovation workshop facilitation, benchmark market assessments, product assortment optimization.

Strategy and Innovation Consultant

Digital Marketing Certificate Program at The George Washington University, School of Business

Member of Digital Marketing Advisory Council

Advisory Council Member

S&D Coffee & Tea

Led commercial management team, including research, development, commercialization, and marketing.

Senior Vice President, Product Development and Marketing

Led product and innovation strategy and execution, including oversight of research, development, and commercialization teams.  Initiated and secured funding for new product introductions, expanded patent portfolio, created manufacturing/sourcing strategies for new products, expanded market and consumer research capabilities to Asia.

Vice President, Insights & Product Innovation

Created innovation approach to research and product development.  Implemented innovation process and project management office (PMO) to efficiently implement new product initiatives.  Created 2-year product roadmap with projects totaling estimated $100MM in annual revenue.

Sr. Director, Innovation & Product Strategy

Drove corporate strategy development with market trends and consumer insights by identifying channel and product expansion opportunities. Created company's first product category segmentation for food service beverage industry.

Director, Strategic Research & Insights

Created product and category management structure for key growth product line. Identified market opportunities and filled gaps in product portfolio with launch of 5 new products in Spring 2017.

Director of Category Management

Husqvarna Group

Managed long term strategy of new product development for handheld products (chainsaws, trimmers, hedge trimmers, blowers) for Husqvarna's global consumer brand portfolio (WeedEater, Poulan Pro, McCulloch, Flymo, OEM brands).  Managed existing product portfolio and created 5-year product generation plans.

Director of Global Product Management, Handheld Consumer Brands

Directed team of 17 supply chain managers and planners in forecast creation and management, inventory planning, and production/purchasing management for multiple product lines.  Led planning efforts for global demand of products manufactured in 3 North American production sites, totaling over 6.5 million units in annual volume.  Introduced Sales and Operations Planning (S&OP) process starting in November 2013.  Rolled out process, staffing, and formal monthly planning cycles to 3 North American production sites within one year of startup. Drove annual planning cycle of bottoms-up budget development for upcoming calendar year.

Director, Demand Planning and Supply Chain

Executed global product and brand initiatives in North American and Latin American markets.  Managed wholesale pricing, program development, and promotional activities to meet profitability goals.  Implemented annual price increase and exited unprofitable product lines.  Managed product end-of-life planning with global supply chain team.  Created financial analyses,  business cases, and investment requests for new products.

Handheld Business Development Manager, North America/Latin America

Responsible for $600 million handheld outdoor power product lines returning 18.3% EBIT.  Led launch of 3 new product platforms totaling $12.5 million in gross sales.  Managed financial justification of all new product investment requests within category.  Conducted consumer insight and focus groups and introduced new products/features in retail line reviews.  Created product specifications and product ranges to compete in multiple channels with appropriate differentiation.  Managed integration of new product lines into product range as a result of corporate acquisitions.

Product Manager - Handheld

Managed sales forecasts, directed production and inventory planning.  Created forecast analyses, demand tracking reports, and analyzed industry trends.  Managed production allocation strategies based on supply lead times and profitability.  Facilitated phase in/phase out of products to minimize excess and obsolete inventory.

Demand Flow Analyst

Dynamic transformation agent with successful record of change management and leading commercial growth strategies through innovation. Skilled in strategy development, innovation, people leadership, organizational optimization, design thinking, market assessments, and research & development.

Taplio

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