Highspot

Head of global content marketing inclusive of leading global content and social strategy, integrated campaign strategy and execution, global marketing localization across Tier 1 regions, and event content strategy and execution. Cross-collaboration and partnership across strategy, creative, media and execution with marketing teams including Demand, Field, Product, and Design taking into account the latest in creative AI technology.

Director, Head of Global Content & Social Media Marketing

American Marketing Association Connecticut Chapter

Board Member & VP of Marketing Communications for local AMA Chapter to bring awareness and consideration of the chapter and its events/offerings.

Board Member & Vice President, Marketing Communications

Radiate Daily

Founder; Ideation to execution of site and content; Created and manage a community around mind, body and soul through web, podcast and social experiences; lead the blogging team; strategize and manage partner relations; empower the community to share their stories.

Poetry book on amazon available for purchase. https://a.co/d/ivVmYP3

Founder & Content Chief

Pam Sahota

Freelance consultant on strategy and execution across content and digital for client campaigns. 
- Conversion Marketing Agency
- Ruca

Senior Director, Content & Demand Generation 

Armis

Head of Content Strategy and Marketing focused on top of funnel campaign content and driving the target audience through their ideal journey with integrated marketing campaigns utilizing multi-faceted content assets across events and digital. Management priorities include content strategy, campaign plans, consumer journeys, and creation of campaign content, event content, video creation, podcast strategy and content lead, and social media content strategy.

Digital and Web lead for demand gen team focused on strategy, management of developer team, and execution of web relaunch, content, experience, and optimization across owned properties.

Director / Head of Digital Content Strategy and Web Experience

Co-led brand strategy development and briefing for 1 of the main 5 pillars regarding the larger branding strategy and re-brand for IBM with an understanding and knowledge of personas/target-audience, technology expertise, and strategic alignment across teams. This included a Q4 test for messaging to understand what would resonate with the audience, which surpassed KPIs for paid expectations
and demonstrating audience variations worked well.

Director, Brand & Messaging Strategy 

Ownership of: Brand Content including go to market strategy, partnerships, creation, and oversight of execution from static to dynamic content inclusive of video, podcasts, whitepapers, activations, and events; Digital Marketing including Web, Analytics, Social, Paid Media, Video, Podcasts, and CRM strategy and oversight; Brand marketing including branding management (look and feel, etc); and marketing operations including budget ownership. 

Created a brand experience microsite w/ AKQA; Re-developing site/pages with content strategy in mind; continual work with peripheral teams including the RH team for 2021 marketing plans including but not limited to influencer/SME work, paid strategy; Created a strategic plan for digital content creation and go-to market; helped to finalize the telecommunications launch with team; co-creating new case and client study assets across pivotal industries; creation of creative kit with Drury; two brand messaging videos with Drury; Own budget for 2021, creation of creative and content briefs for all content and digital projects; and analyst partner podcast episode creation for distribution. Final output of the Telco launch while onboarding, results included: Organic Social: 938K reach with 1,542 Engagements; Web: Page Engagement Rate 34.9% (vs. IBM Average 28.8%).

Director - Content, Brand and Digital, IBM & Red Hat Synergy

Teams: CIO, Data Analytics, Hybrid Cloud, Cloud & AI Theme
Consistent leadership, content/digital strategy, campaign success from ideation to execution. Co-directed the first Anthem video for the CIO program. Brought infocomics to life in graphic novel style. Co-created a 360 web experience. Content lead for the international marketing communications platinum video award winning MWC premiered video Outage (7 part video) digital and event experience - directed by Brad Turner of 24/Homeland. Led hybrid cloud podcast series, data analytics infographics, signature moment content series strategy, hybrid cloud content strategy, analyst paper with Forrester. video series with the New Economy, the next MWC video experience as a docu-series, 2019 planning and IBM's THINK conference experience. Also, led the complete program from RFP to selling in to upper management to strategy, storyboarding, scripting and execution/promotion with the NYT T Brand studio on a Cloud and AI Tap Story and 2 client videos (TWC and Sonoma County). Results exceeded NYT benchmarks. Assisted VP on Chief Risk Officer Program: content creation to overseeing live video production resulting in immediate hot leads. Ran Strategy with Jack Morton for CTO related content.
All video work found here: https://www.youtube.com/user/pamks05/videos
Awards: 
International marketing communications, Platinum video award, Outage 
The Global Ace Awards, Integrated Marketing Campaigns ($1 million budget and over): Winner, Outage
The Global Ace Awards,  Digital/Technology Powered Experiences: Winner, Outage
The Global Ace Awards,  Event/Trade Show Marketing (Booth Design/Experience): Winner, Outage
The Global Ace Awards,  Demand Generation Campaigns: Runner-up, Outage
Digiday Awards, Best In-House Content/Brand Studio, IBM Originals
The Communicator Awards, What "I" Can Disrupt, IBM Originals
The 10th Annual Shorty Awards, Best in B2B, Best Multi-Platform Campaign Finalist, What "I" Can Disrupt, IBM Originals

Content Director, IBM Originals, IBM Cloud

Social Media Club

Worked with media publications: Social media Club, Socialnomics, Hubspot, StartupFashion, and Socialfresh. 

Created content based on expertise in: content and digital marketing, technology, and new channel and partner opportunities for brands.

Blogger 

Rémy Cointreau

Digital content experience and Demand Generation lead for Cointreau; Focus on leading all aspects of digital marketing including but not limited to strategy, paid media, ecommerce, email marketing, CRM, social, live events, search, paid search, website, and digital partner relationships including management of 3 agencies (media, creative, and website); Collaborate on portfolio needs with digital marketing team across brands for portfolio digital strategies and activations.

Led and oversaw the revamp of the brand website, launched ecommerce and email marketing for the brand, raised digital engagement across social channels, and worked alongside the brand leads to strategize, launch, and execute brand plans and campaigns in digital.

Head of Brand Digital Media, Cointreau & Spirits 

Genuine Interactive

Led content and social strategy across a diverse client set while owning client relationships for both strategic oversight and new business growth. Led the social and content team on 20+ accounts across the digital media team and agency overall. Worked with leadership team on new business pitches for new and current clients. Extracurricular: began volunteer committee for agency, and penned blog posts for digital media blog. 

Won a large pharmaceutical new client pitch opportunity with leadership team during first month; became social content lead for client. Sold in growth opportunities for existing clients including but not limited to social expansion and influencer outreach programs. 

Worked directly on client teams including: EmblemHealth, Zantac, Reckitt Benckiser (Lysol, KY, Airborne, Mucinex, Veet, etc), Audley Travel, Boston Beer Company, ULCP, ULDS, Eaton Vance, Partners CPD, Kripalu, Wellpet, and Finlandia.

Director, Social & Content Marketing

DigitasLBi_US

Content and Social strategy including owned, earned, and paid channels across digital. Owned client relationships for day-to-day and strategic oversight. Collaborated with partner agencies, third party vendors, content and video partners to expand a brand’s breadth and depth within a campaign and for the brand overall. Assisted on new business pitches for new and current clients. Extracurricular: pen blog posts on behalf of DigitasLBi in third party publications, and ran Digicorps volunteer group.

Sold in new strategy work, social channels, partners, and collaborating to win new business pitches. 

Worked directly on client teams including: Bank of America, Dunkin Donuts, Victoria’s Secret and Pro Bono Clients; Consulted on: Lenovo, L’oreal, eBay, John Frieda.

Account Director, Content & Social 

Worked across brands on content and social strategy, bringing creative ideas to life through organic and paid options, collaborating with marketing, creative, media, and account management teams to initiate and complete campaign programs; Product managed a dynamic calendar product from ideation; strategized and created social channel playbooks and content POVs to utilize across brand teams; partnered with UX and Tech to bring a dynamic content plan into action; the go-to person in the Boston Office (and across NYC and Chicago) on content production and publishing across channels; Co-lead the Digitas Volunteer Group

Published multiple Brand Playbooks and POVs; Led and collaborated on client team work for successful campaigns, Strategized on a brand pitch, which we won; sold in ideas to clients on social and content ideas; Product managed a dynamic calendar from ideation to beta for client use; Co-lead the Digitas Volunteer Group (DigiCORPs)

Worked directly on client teams including: Bank of America, Liberty Mutual, P&G Brands (Tide, Downy, Duracell) and consulted on: Lenovo, eBay, Dunkin Donuts, Harley, Sprint, Miller Lite, Aflac, Victoria’s Secret, Good Year, OralB

Manager, Brand Content

Brand, Content and Demand Generation Strategy for Global brands, Agencies, Non-Profits, Startups, & Entertainment Companies. Oversight and execution inclusive of Dynamic content, Video, Event activations, Podcasts, Ecommerce, Web, Organic, Paid Media and CRM with creative innovation including the latest AI technology. 

Co-Founder and Content Chief of Radiate Daily focused on Mind, Body, and Soul. 

Content Author. Blogger. Podcaster. Maker. Integrated Marketer.

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