iHeartMedia

Integrated Marketing Solutions Specialist

TeamPeople

- Managed and helped operationally organize Intel's community and blogs functions and users. Streamlined escalations both via Khoros' platform and Jira ticketing system.
- Improved communications between worldwide users and Intel SME.
- Designed a gamification model meant to recognize and reward users based on level of engagement on the platform.
- Trafficked daily escalations to SME and CX teams.
- Helped set qualifications and requirements needed by different Business Units to establish both public and private forums for their users/members.

Community Forum and Blogs Manager

Lightning Digital

- Prepare and tailor digital marketing strategies utilizing the following: SEO, SEM, Amazon Product Listings, Programmatic Display, Video, Audio, CTV, DOOH, Email Marketing and Paid Social Advertising.
- Independently prospecting, onboarding and managing digital client relations and campaigns.
- Work with other publishers to coordinate omnichannel programs for clients and partners in different areas of the United States.

Sr. Regional Digital Strategist and Business Development

- Managed digital improvements across partners' website.
- Helped increase digital online sales by focusing on SEO and web based improvements.
- Lead digital trends and improvement conversations and presentations to C level executives.
- Analyzed, Strategized and Approved brand focused digital coop marketing efforts.

Digital Business Development, Omni-Channel Team

Stats Digital

With over 15 years in media and marketing spanning both research, sales and digital media, I've developed the rare combination of media savvy and back-end knowledge that brands need to succeed. I've overseen SEO and social campaigns for 100+ clients per month for several years. My primary focus and expertise has been providing digital consultative services and specializing in achieving advertising or marketing goals for all my clients/partners.

Sr. Digital Strategist, Search | Web Dev Lead

The San Diego Union Tribune

- Create ROI producing or Branding awareness digital campaigns or multi media strategies for several business verticals. 
- Assist Multi-Media Account Executives with identifying the most efficient digital channels for previously print-only partners.
- Aiding fulfillment to achieve business goals and offer constant campaign improvements by analyzing actual results through Google Analytics, Enlighten Anametrix and many other analytics products.

Digital Team Leader

-Support advertising/sales team with market research, comparative media analysis and specific information about existing or potential client.
-Create reports for different vertical advertising managers using resources such as RAM (Reach and Analysis of Media), IHS-Polk (Automotive), Borrell and Associates (estimates and forecasts for several categories), Scarborough Prime Lingo, Kantar Media Evaliant, Salesforce, Nielsen Ad*Views, Nielsen Prime Location among many others.
-Manage and optimize several Search, Display, Remarketing and Video campaigns through Google AdWords Pay for local clients.

Research Analyst

Innova Società Cooperativa

Innova was created with one purpose: lead innovation by offering tools, ideas and services that provide an important thrust to your business. Through its professionalism, Innova offers a wide range of services for businesses, public administrations and individuals who want to grow their business keeping up with times.

Co-Founder and Marketing Enthusiast

InLingua

Taught English to professionals at banks, regional offices and master program students.

Also aided students with one-to-one lessons to improve skills or remedy their grammar or pronunciation gaps.

Lessons were taught in a professional manner and setting, with goal definition and final evaluation.

English Trainer

S.p.O. s.r.l.

Developing new projects and services for our clientele, therefore providing them with a better and more extensive variety of services.
Currently working on:
-New City Contacts
-Transfering personnel data and all documents to a web platform
-Updating visibility of the company, through its webpage, throughout the community.

New Projects and Services Development Manager

Supervised working hours for a group of 700 social program workers
IT Support for the Web Page, IT Support for colleagues, IT Support for workers
Managed Economic and Disciplinary Sanctions for a group of 3300 workers

Data analyzer

ARCES

Teaching specifically three courses with different class objectives:
-TECHNE' (Master Degree for future hotel tourism workers)
-IFTS (Master Degree for tourism workers)
-INNET (Master Degree for CISCO Systems web manager and network administrators)
Completed 12 classes with an average of 20 people per class with 2 midterm and 1 final test. The class also involved different oral exams throughout the period.

At iHeartMedia, strategic orchestration of marketing campaigns and a deep dive into digital analytics define our team's pursuit of excellence. Our collective expertise in omni-channel marketing stems from a foundation laid during my time as Sr. Digital Strategist at Stats Digital, HP and at Intel (via TeamPeople) where I enhanced user engagement and streamlined communications.

The role at iHeartMedia marries my credentials with a commitment to growth and clear communication. My approach—infusing a growth mindset with each campaign—empowers us to exceed targets and foster shared goals. Together, we navigate the evolving digital landscape, always aiming to expand our knowledge and performance.

Taplio

Paolo Butera's Linkedin Analytics

Paolo Butera

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Paolo Butera

Want to drive more opportunities from LinkedIn?

Paolo Butera's Linkedin Analytics